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A quarterly compendium of the latest India-specific statistics on digital connectivity, social media, mobile, smartphone usage, tablet usage, etc.
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Numbers tell a story
Numbers quantify trends
and patterns
Numbers make abstract data
easy to comprehend
A strategy that aligns with
relevant numbers, works
wonders!
Why the Fuss over Numbers?
Internet User Statistics
32
903.72
120
13.335031
960
123
14
449
0
200
400
600
800
1000
1200
Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile
Mar-12
Aug-12
Nu
mb
er o
f C
on
nec
tio
ns
in M
illio
ns
Smart-phones Usage
Samsung Nokia RIM Apple
Market Share by Percentage (India)
Smart Phone market share (Global) Q2’12 – Units sold (in millions) Q2’12 - Market Share (percent)
Samsung 50.2 32.6
Apple 26.0 16.9
Nokia 10.2 6.6
HTC 8.8 5.7
ZTE 8.0 5.2
Total 50.7 32.9
Tablet Usage
56.52
22.53
6.17
1.94
12.84
0 10 20 30 40 50 60
Samsung
Apple
RIM
HCL
Others
Global Tablet OS Shipments(Units in millions)
Q2’11 Q2’12
Apple iOS 9.3 17.0
Android 4.4 7.3
Microsoft 0.6 0.3
Others 0.7 0.3
Total 14.9 24.9
Global Tablet Market Share (percent)
Q2’11 Q2’12
Apple iOS 62.0 68.3
Android 29.3 29.3
Microsoft 4.0 1.2
Others 4.7 1.2
Total 100 100
Market Share by Percentage (India)
Social Media Statistics
Number of Users in August – 134,000
6.7% of 20 million users are from India
50 million
users
51million
users
GROWTH2%
MarchAugust
13million
users
16million
users
MarchAugust
14million
users
15+million
users
AugustMarch
GROWTH23%
GROWTH7.1%
More Statistics on Indian Users
of Indian smart-phone users access internet on their mobile94%
Most popular activities amongst online Indians • 98% - emailing
• 76% - searching or buying non travel products
• 69% - download music
• 62% - job searching
• 61% - social networking
• 59% - searching for / buying travel products
of the Indian mobile internet using population hails from the non top eight cities50%
More than
80% Almost of Indian users have performed
some form of financial transaction through their mobile phones
Top 5 states housing the highest proportion of internet households in India
Maharashtra – 18%
Tamil Nadu - 10%
Karnataka - 8.27%
Uttar Pradesh(Noida inclusive) - 8.18%
Delhi - 7.68%
Andhra Pradesh – 7.15%
1
2
3
4
5
Comparison – India | China | USA | UK
31 million
146 million
33.2 million
31 million
1.046 billion
327 million
81 million
960 million
538 million
243 million
52 million
123 million
159 million
53 million
18.74 million
14 million
388 million
179.85 million
22.8 million
449 million
0.5 million
155 million
35.45 million
51 million
200 million*
141.8 million
10 million
16 million
*Figures for Weibo as Twitter is blocked in China
2 million**
61+ million
9+ million
15+ million
*** LinkedIn has no official license to operate in
China yet
Landline Connections Mobile Connections
Internet Connections Broadband Connections Internet through Mobiles
Facebook Users Twitter Users LinkedIn Users
1.3 Billion personal computers of all kinds (including desktops, laptops, netbooks and tablet PCs)
Interesting Global Statistics
970 Million Carsregistered & in use worldwide
The planet has a population of 7 Billion people alive
And now there are 5.9 Billion active mobile phone subscriptionsFor 5.9 Billion mobile accounts, there are only 1.1 Billion fixed landline telephones worldwide
19% of the installed base of handsets globally, are smart-phones
1.8 Billion Television sets
4 Billion Radios
4.8 Billion Mobile Handsets
1.1 Billion Landline Phones
Email Statistics (Global)
More email is read on Mobile than on a desktop email client or via webmail.
36%mobile
33%desktop
31%webmail
90%Smart-phone
Owners access the same email account
on mobile & desktop
30% more time
spent by Email visitors on the website than
regular visitors
ExactTarget – 2012“The 2012 channel preference survey”
Litmus – (June 2012)“Has your audience gone Mobile”
5.3%Mobile phone time is spent on Email /
IM if divided by Function.
E-commerce Statistics (India)
A total of 9 million Indian internet users carried out online transactions in 2011.This number is predicted to reach 38 million by 2015.
The travel sector is leading the way in Indian e-commerce,with one third of all travel bookings made online
India’s travel market is currently dominated by two local players MakemyTrip and Yatra, which hold 48% and 30% of the market respectively and 40% of train reservations are now made online
1% of Indian retail sales come from e-commerce, yet the market is set to be worth $2bn by 2015.
India is on the 5th position in the Global Retail Development Index (GRDI) and 2nd in Asia after China- Global Retail Expansion by AT Kearney Report
80% of Indian web users say they plan to shop online in the near future
What lies ahead
Source : Economic Times
Mobile Advertising spend came to US$56.5 million in 2011. It is
forecast to reach $247 million by 2015.
Source : Emarketer
It is expected that by 2017, approximately 23.38 million tablets would be sold in India. The Indian Mobile Value Added
Service industry itself is estimated to grow to US$ 10.8 billionby 2015
Online advertising in India is currently generating US$410 million a year and represents 7% of total advertising spend. By 2015, it is expected to generate US $1.6billion and comprise 10 to 15% of India’s overall as spend.
The mobile advertising is set to grow ten-fold within the coming five years. In current value is US $11 million.
India could become one of the world’s top five countries for smart-phones by 2016, representing almost
10 % of the entire world’s supply. In 2011, it represents 2.2 of it.
India will reach 250-350 million internet users by 2015Internet video will be 70 per cent of all internet traffic in 2016 in India, up from 30 per cent in 2011
The Indian government expects to increase the number of broadband connections to 175 million by 2015, 600 million by 2020
Sourceshttp://en.wikipedia.org/wiki/Communications_in_Indiahttp://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html
http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
http://www.indiachatforum.net/Thread-india-and-internet
http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html
http://www.thehindubusinessline.com/opinion/columns/aarati-krishnan/article3642906.ece
http://telecomtalk.info/india-has-449-million-gprs-cdma-3g-mobile-internet-subscribers-bharti-airtel-leads/97774/
http://asiancorrespondent.com/85385/india-50-million-phones-shipped-in-q1-2012-smartphones-drop-though/
http://dare.co.in/news/companies/olacabs-launches-indias-first-iphone-app-for-real-time-cab-hiring.htm
http://telecomlead.com/inner-page-details.php?id=10572&block=Mobile
http://gadgets.ndtv.com/tablets/news/samsung-the-clear-leader-in-indian-tablet-market-241823
http://techcrunch.com/2012/07/25/24-9m-tablets-sold-in-q2-with-apples-share-of-that-now-over-68-says-strategy-analytics/
http://www.pluggd.in/facebook-india-stats-2012-297/
http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US
http://www.linkedin.com/answers/using-linkedIn/ULI/1025147-189411970
http://totalpinterest.com/pinterest-majority-of-users-are-from-outside-america/
http://www.strongmail.com/resources/blogs/monetizing-social-media/2012/07/pinterest-do-we-have-room-for-another-social-network-in-our-lives
http://www.wirelessduniya.com/2012/07/26/94-of-indian-smartphone-users-access-internet-on-their-mobile/
http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
http://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html
http://www.hacktree.in/2012/07/538-million-online-population-of-china.html
http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
http://www.bizreport.com/2012/05/china-boasts-over-1-billion-mobile-users-drop-in-land-lines.html#
http://www.china.org.cn/business/2012-06/01/content_25538663.htm
http://lubbockonline.com/business/2012-07-07/phone-users-can-save-money-dropping-landlines#.UB9uqk3ib4Y
http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
http://www.howmanyarethere.org/how-many-mobile-phone-users-in-us/
http://content.adjustyourset.tv/2012/08/how-many-broadband-users-in-uk.html
http://www.brookings.edu/research/topics/broadband-policy
http://www.mobilemastinfo.com/2012/better-mobile-connectivity-what-you-can-do-to-help.html
http://www.newmediatrendwatch.com/markets-by-country/18-uk/148-usage-patterns-and-demographics/
http://www.intersperience.com/news_more.asp?news_id=56
http://www.homephonechoices.co.uk/partner-lp_news/news/landlines-used-as-much-as-mobiles-to-talk-to-friends-and-family-190712.html
Sourceshttp://www.socialbakers.com/facebook-statistics/china
http://www.technolog.msnbc.msn.com/technology/technolog/prediction-500-million-twitter-accounts-mid-february-117769
http://pandodaily.com/2012/07/27/what-will-happen-when-linkedin-finally-gets-to-china/
http://www.socialbakers.com/facebook-statistics/united-states
http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/
http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in-the-us-ibm-is-the-company-with-the-most-followers/
http://www.socialbakers.com/facebook-statistics/united-kingdom
http://www.dailymail.co.uk/sciencetech/article-2145160/Britain-hits-10-million-Twitter-users--turning-worlds-Tweet-obsessed-nations.html
http://in.press.linkedin.com/about
http://communities-dominate.blogs.com/brands/2012/02/the-state-of-the-union-blog-for-mobile-industry-all-the-stats-and-facts-for-2012.html
http://ideasmarkit.blogspot.in/2012/05/internet-in-india-2012-statistics-based.html
http://www.emailmonday.com/mobile-email-usage-statistics
http://contactart.in/category/email-marketing-statistics/
http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
http://www.multilingual-search.com/travel-sector-is-the-winner-in-indian-e-commerce/26/07/2012/
http://www.iamwire.com/2012/06/india-ranks-5th-in-global-retail-development-index-but-where-in-global-ecommerce-index-a-report-by-atkearney/
http://www.multilingual-search.com/travel-sector-is-the-winner-in-indian-e-commerce/26/07/2012/
http://www.indiaprwire.com/pressrelease/other/20120719125614.htm
http://sharepress.org/more-indians-go-online-via-mobile-e-commerce-in-india-boosting-up-adma.html
http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
http://www.business-standard.com/india/news/winner-takes-all/481102/
Cover page image : http://yourattractions.com/taj-mahal/
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