PowerPoint Presentation
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Hailey HeishmanDigital Content Manager, LEAP4 years digital
experienceObsessed with SnapChat
About Me1
@haileyheishman @haileyheishman thehaileyh
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Introduction to Snapchat Facts & StatsBrands + SnapchatHow
to use SnapchatSnapchat metrics Bonus takeaways
0102030405
WORKSHOP AGENDA2
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What is snapchat?01
SnapchatSnapchatis a mobile app that allows users to send and
receive temporary photos and videos. Photos and videos taken with
the app are called Snaps.
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thehaileyh
@haileyheishman #digitalcrossroadsA casual environment,but dont
take it lightly.Authenticity is key on this platform.Presents the
opportunityto create deeper,more meaningful relationships with a
target audience if done correctly.
By self destructingwe mean, snaps disappear in 15 seconds or if
posted to yourstory 24 hrs.
Snapchat has kind of a bad reputation for sending nudes &
cheating, but the plaform has come a long way from the POV of being
beneficial to brands and less an dless of that happening.My
adviceif youdont want a bad pic floating around the internet of
you,dont take one.I actually read the rules&disclaimers one
time and snapchat technically owns anything you take on the app and
can use it or your voice without notifying you or paying you.
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thehaileyh
@haileyheishman #digitalcrossroads
Launched in September 2011Ireland is the top country for
usageThe most popular feature is the Story featureOver 400 million
stories are created each day
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Brands + snapchat026
Before you jump into the deep endWhat is your objective &
who is your audience? What is the best approach for your brand?
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thehaileyh@haileyheishman #digitalcrossroadsBrand
AccountInfluencer PartnershipsSnapchat AdvertisingA mixture of
all
Telling Your Brand Story on Snapchat8
thehaileyhExclusive Offers Exclusive coupon codes Post a
Snapchat specific code to story. Contests & giveaways - Prompts
users to screenshot story or reply to story to win. Games &
Puzzles Snap us your answer to win.
Customer Service Allow customers to call/video chat brand
representatives to ask questions & resolve issues. This is also
a great opportunity to chat with potential customers and form a
relationship.
Special Announcements Product launches tease new products to
generate buzz. Sneak Peeks give followers exclusive insight into
what goes in behind the scenes. Event coverage have a team member
live snap an event thats relevant to brand and audience.
Influencer Partnerships Brand ambassador programs identify and
work with on-brand influencers to use, mention, share your brand
authentically in their content. Campaign amplification utilize
influencers to amplify contests, giveaways, offers & more.
@haileyheishman #digitalcrossroads
How to snap039
Your Snapcode + Adding Users10
thehaileyh@haileyheishman #digitalcrossroadsCreate an account
(you cant change your username so choose wisely)
Promote that youre on Snapchat via other platforms
Add other users nearby
Send users to friends for easy adding
Creating Content Photos
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Create, customize, share, save & analyze VideosFront facing
flash
Double tap to switch between selfie & front Camera
Moon icon
Zoom with two fingers
Volume-up button to take picturesPress and hold to record
Front facing flash
Double tap to switch between selfie & front Camera
As youre pressing and holding to record, drag finger upward on
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thehaileyh
12@haileyheishman #digitalcrossroads
Customizing Text for VisibilityHacking character limitsSpecial
fonts & colors
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thehaileyh
13@haileyheishman #digitalcrossroads
Change color choice by touching spectrum and dragging finger
across the screen
Drag finger to left upper corner to get WHITE
Drag finger to left lower corner to get BLACK
Color & Draw13
thehaileyh
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thehaileyhAdding emojis/bitmojis & stickers@haileyheishman
#digitalcrossroadsGrab and zoom to enlarge
Pinch to shrink
Add as many as you want
Drag emoji back up to the note to delete it
Download bitmoji app to integrate your custom bitmoji
Video press & hold emoji to animate
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thehaileyhUsing multiple filters at once@haileyheishman
#digitalcrossroadsSwipe left to view filters:4 color shifting
filtersMph speed (tap to switch to km)Temperature (tap to switch to
celseus)AltitudeTime (tap for date formats)Geo filters
Video-only filtersSlo-moFastSuper-fastReverse
Press and hold to keep one filter while you swipe to add another
layer. (3 max)
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thehaileyhSnapchat Advertising@haileyheishman
#digitalcrossroads
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thehaileyhAdditional features@haileyheishman
#digitalcrossroadsDirect messaging
Video call
Voice call
Public vs private account who can contact you
Travel mode reduces mobile data usage
Memories
Adding old content to story
Measuring Success0418
Depending on an advertisers campaign goals, ads on Snapchat can
be targeted by Live Story program, Discover Channel, location,
and/or gender. For example, you could target the Cosmopolitan
Discover Channel or the Fathers Day Live Story.18
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thehaileyh@haileyheishman #digitalcrossroadsMeasuring Success on
SnapchatUnique views on individual snaps
Story completions track the number of followerswho view your
entire story from start to finish
Screenshots of individual snaps
Document benchmarks in the beginning
Estimate follower count
Snapchat playlist / skipping through stories
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Bonus tricks0520
Depending on an advertisers campaign goals, ads on Snapchat can
be targeted by Live Story program, Discover Channel, location,
and/or gender. For example, you could target the Cosmopolitan
Discover Channel or the Fathers Day Live Story.20
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thehaileyh@haileyheishman #digitalcrossroadsUsing Snapchat
LensesPress & hold (in selfie mode) until the app recognizes
your face.
From here you can swipe through all of the lenses and have fun
with them!
Try them out with multiple people.
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thehaileyh@haileyheishman #digitalcrossroadsCreate-Your-Own
Color Filter
Ghost CodesGhost Codes is an app that helps you discover others
and be discovered.
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thehaileyh@haileyheishman #digitalcrossroads
Questions?24@haileyheishman #digitalcrossroads
