Mobile Messagingby Jacob Weiss, CallFire Sales Czar

LIVE TWEETING

•@callfire

•@jacobmweiss

•#bizsms

AGENDAI. Welcome and Introductions

II. How to send a text message to 1 or 1000s of cell phones

III. How to send a YouTube video message to 1 or 1000s of smartphones

IV. How to send a Voice Broadcast message

to 1 or 1000s of telephones

V. How to get your free trial and Q+A

HELLO, I’M JACOB.My name is Jacob Weiss

and I am the Sales Czar at CallFire.

When I’m not playing Ultimate Frisbee, writing haikus or baking challah, I’m at the forefront of CallFire's sales line—answering questions and consulting with 100s of businesses on how they

can utilize CallFire’s messaging solutions.

You can reach me or a helpful sales rep anytime by contacting

sales@callfire.com.

ABOUT CALLFIRE

•32,000+ US Customers

•Free account

•100% pay-as-you-go

•No setup fees, monthly fees, or minimums

•As low as 3¢ per text message

TEXT MESSAGING FOR BUSINESS

TEXT MESSAGING FOR BUSINESS

• Your message controls the screen: On a website, your ad takes up only a tiny portion of the screen, competing with the website’s content, search results, or other ads. Chances are it wasn’t actually seen (or noticed). On the other hand, even if a text message link isn’t clicked on, and even if the text gets deleted, chances are, it was still read.

• Faster interaction - a 2010 study by MobileSquared for Singlepoint reveals that 98% of all text messages are read, with 90% are read within the first three minutes of being received.

TEXT MESSAGING: HOW-TO

•Step 1: Bang out your text message, and even include custom fields.

TEXT MESSAGING: HOW-TO

•Step 2: Upload your spreadsheet of phone numbers

TEXT MESSAGING: HOW-TO

•Step 3: Schedule your text blast, or send it right away—it’s that simple.

SENDING A VIDEO MESSAGE TO

SMARTPHONES

SMARTPHONES

•Nielsen projects that smartphone penetration will grow to over 50% by the end of 2011

SMARTPHONES

•Nielsen also reports that mobile subscribers watching video on their mobile device rose more than 40% since last year

March 30, 2011

VIDEO MESSAGING: HOW-TO

•Step 1 - Embed YouTube URL or condensed link within body of the text message

VIDEO MESSAGING: HOW-TO

•Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire

VIDEO MESSAGING: HOW-TO

•Step 3 - Schedule your video blast, or start sending right away

•You might even receive one... right now.

SENDING A VOICE BROADCAST MESSAGE TO ANY

PHONE

VOICE BROADCAST

•Send a pre-recorded voice message to all your contacts

•3.5¢ per call, per minute

•Default speed of 50 calls per minute, up to 1000 cpm

•Press-1 transfer allows interested parties to connect directly to your business by pressing 1

VOICE BROADCAST USES

• WakeUp! NYC campaign

• Chronically absent students received calls from celebrities including Magic Johnson, Jose Reyes, Big Boi, and Trey Songz

• “To make it big, you gotta go to school and get your education, just like I did. It’s the key to a better future, better job, better money, better life.” - Trey Songz

• Elementary school truancy down 24%

• Isaac Newton Middle school truancy down 39%

VOICE BROADCAST USES

•Shirise Super Bowl Sunday promotion

•Shirise is a high-end shoe store in Chicago

•On Super Bowl Sunday, Shirise used Voice Broadcast to announce a special sale on Manolo Blahniks

•Despite sub-zero temperatures, Shirise experienced a $50,000 sales day

VOICE BROADCAST USES

• Salvation Army

• Grizzard, a communications company, encouraged the Salvation Army to couple its direct mail campaign with Voice Broadcast outreach during the holiday season

• Voice message delivered to over 60,000 donors

• 61% increase in net revenue from small donors

• 25% increase in net revenue from large donors

VOICE BROADCAST: HOW-TO

•Step 1: Record your message over the phone or upload an .mp3 or .wav file

VOICE BROADCAST: HOW-TO

•Step 2 - Upload your spreadsheet of phone numbers, or use a phonebook you already maintain on CallFire

VOICE BROADCAST: HOW-TO

•Step 3 - Schedule your voice blast, or start sending right away

CALLFIRE FREE TRIAL

•To thank you for attending this webinar, you’ll enjoy 200 free text messages on your first campaign

•Email sales@callfire.com with “TMCNET” in the subject line (use the email address on your CallFire account)

•Or call 877.897.FIRE

QUESTIONS?

Additional video resources:Setting up an SMS campaign:

http://bit.ly/CallFireSMSSetting up a Voice Broadcast campaign:

http://bit.ly/CallFireVB