Smart ways to use social media in your job search

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  1. 1. Get Hired! Smart Ways to Use Social Media in Your Job Search Prepared by: Chad Wiebesick Director of Social Media and Interactive Marketing Pure Michigan Twitter: @Wiebesick July 1, 2015
  2. 2. LinkedIn is the #1 Professional Network
  3. 3. Step 1: Add a Photo Adding a profile image makes your page 7x more likely to be found in searches
  4. 4. Step 2: Update Your Status Regular updates show you are engaged and will help you get noticed
  5. 5. Step 3: Past, Present & Future What do you do? Where have you been? What are you looking to accomplish? How else can you be found or contacted on the web? Share your skills
  6. 6. Step 4: Customize Your URL Vanity URLs that include your name -increase your odds of being found -allow for consistency across platforms -shows youre committed to the network
  7. 7. Step 5: Give and Get Recommendations Recommendations Allow others to testify to the value of your work and speak to the credibility of your profile
  8. 8. Step 6: Engage Personalize requests Import existing connections
  9. 9. Step 7: Engage Join the conversation Respond, Comment & Like
  10. 10. Step 8: Caution Dont: Only connect with the intent to sell Connect, but never interact Spam groups
  11. 11. Find Information About Hiring Managers Before you submit your resume, look up the hiring manager on LinkedIn and Twitter. Knowing more about the person whos hiring can help you tailor your cover letter.
  12. 12. Hyperlink Your Resume Add the URL for your Twitter handle and LinkedIn profile to offer the employer another way of getting in touch with you and it shows that you are social media savvy.
  13. 13. Create The Connections You Need To Get The Job Figure out who you need to know to land a certain job, and make that connection by, such as: Follow them on Twitter and retweet their tweets Grow your LinkedIn network until they become a third-degree connection Leave comments on their company Facebook page Read their personal (or business) blog and engage
  14. 14. Get Google On Your Side If you dont like what pops up when you Google yourself, create accounts on new sites to push your profile to the top. Tip: do a search NOT logged into your Google account, as Google personalizes search results.
  15. 15. Show Up In Google Search Results LinkedIn Twitter Facebook Google+ Slideshare Instagram YouTube Foursquare Flickr Pinterest TIP: Use your real name and keep your handle consistent
  16. 16. Join Industry Chats on Twitter Look for chats that revolve around your industry or the industry you want to work in, such as #MiJobChat or Twitter chats keep you up-to-date on the industry, meet helpful contacts, and showcase expertise in your field
  17. 17. Ensure Your Profiles Are Professional Assume everyone can see everything Remember, the delete button is a lie Be an expert on your privacy options
  18. 18. Thank You Chad Wiebesick Twitter: @wiebesick