Small Business and Fantastic

Social Media

Having a small business can be a little

overwhelming at times because getting your

product or service out into the world can be

difficult. However, social media has made it a lot

simpler to spread the word about your business,

products, and any future events you plan to have.

Follow these five easy tips to get your brand out on

the front end of social media and with time, your

company will prosper.

Plan for it :

You started your company with a plan, you hired

employees with a plan, and now you have to

market with a plan. Take a look at your audience

and determine who you really want to see your

brand. Whether it be moms and dads,

middle-aged singles, teenagers, or children, you

have to figure out what they are looking at the

most. If you are aiming to get the attention of dads,

your best bet probably won’t be Instagram. But

teenagers that want to buy new clothes for the

upcoming season? We can safely assume that

Instagramwill be pretty effective.

Showing and Selling :

Your company should not always be selling their

products on social media. No one wants to walk

into the same store and be told what to buy and

why they should buy it. Enticing your customers is

important when it comes to marketing, no matter

what you are selling. If you’re selling clothes, put

outfits together for your post with a tagline: “Spring

on the horizon? We’re weather ready!” You’re

showing them your products, but not exactly

pushing it on them. Even a product like computer

programs can be shown instead of sold. Making a

short video of some of the new key features can

inspire people to look into the product more. Your

company wants to get the product out there, and

sometimes a picture alone can start a thousand

new conversations.

Don’t be discouraged :

Not having a hundred-thousand followers within a

week is something to expect. Just as building your

company took time, so will building your social

media presence. Watch your audience: follow

people who post photos with your product,

promote sales or deals, know the current trends.

Are people using a lot of hashtags that are relevant

to you? Use them. Are they more into tagging

friends? Tag your followers for a special promotion!

Even if that special promotion means 10% off their

next purchase. Staying in tune with the current

social media trend and what your audience is

looking for is going to help you build your

following base a lot quicker.

Being Real on theWeb :

Yes, you want your product to look good. But

adding flowers, and extra colorful descriptions isn’t

always the answer. Social media is about being

short and to the point. So, be to the point. This is

your product, something that you believe in and

put a great deal time into. Being straight with your

audience will get your further than flowery detail.

Changing strategy :

Social media is never going to be set in stone. Your

strategy can’t be either. Most of social media is

about changing it up. Be ready to jump on that

curve when it comes. Bringing back an old style

into new fashion? Try a then and now outfit

comparison. It’s something that will catch people’s

attention and keep them looking out for more.

Plan it, show it, and be ready to change it. Your

social media plan will take some time to get just

right but when your audience starts to interact

with your, your page, and your store, you’ll know

you’ve got it. Follow these easy strategies to build a

following on social media and eventually, your

business will be booming.