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UN Global Compact
Cooking involves strong cultural issues and psycho-social factors
EnvirofitEnvirofit
Hundreds of millions of women spend several hours each day preparing meals
Prabir Mallik/World Bank
They cook with their children on the same stoves their grand-mothers used
PRAKTI DESIGN
But they could be replaced with clean-burning, efficient stoves
Prakti Design 6
To improve health, alleviate poverty, empower women and protect nature
Improved cookstoves
PRAKTI DESIGN
Indoor air pollution
Prakti Design Social need - Business model - Operational Strategy - Roll out 7
3 billion people – 200 million diseases – 1.6 million deaths
WHO data
Excessive fuel consumption
Prakti Design Social need - Business model - Operational Strategy - Roll out 8
Poverty trapDeforestation and global warming
EnvirofitWorld Bank
Prakti value proposition
Prakti Design Social need - Business model - Operational Strategy - Roll out 11
45% fuel consumption & 60% toxic emissions
Affordable, tailored to local needs,and
Healthy Fuel-saving Environment friendly
Assessed by independent labs
User-centered design engineering
Prakti Design Social need - Business model - Operational Strategy - Roll out 13
Co-designing Studying habits Rigorous engineering
User-centered stoves
Prakti Design Social need - Business model - Operational Strategy - Roll out 14
Household stove Household stove High-volume stoveSouth India North India & Nepal worldwide
Reaching the last mile
Prakti Design Social need - Business model - Operational Strategy - Roll out 15
Grouped
micro-loans
for batch
purchases
Existing distributors Trained women entrepreneurs
with affordability and attractiveness
Prakti Design Social need - Business model - Operational Strategy - Roll out 16
“People don’t buy technology, they buy things that change their lives.”
– Jacqueline Novogratz, Acumen Fund
Month 1
$10
25% down-payment
(avg household woodfuel consumption: 130 kg/ month at $0.1/kg)
Monthly pay-back in equivalent fuel savings
+ $5
Month 2
+ $5
Month 3
+ $5
Month 4
+ $5
Month 5
+ $5
Month 6
Stove is paid back
+ $5
Successful pilot projects over 2 years
Prakti Design Social need - Business model - Operational Strategy - Roll out 20
PCIA Special Achievement Award 2009
Clinton Global Initiative 2009
Successful pilot projects Awards and coverage
Co-chairing the Tech group
Expanding where fuel is costly
Prakti Design Social need - Business model - Operational Strategy - Roll out 21
India: USD 765 millionhouseholds market
USD 400 millionhigh-volume kitchens market
2010
Biomass use: >50%
Expanding where fuel is costly
Prakti Design Social need - Business model - Operational Strategy - Roll out 21
India: USD 765 millionhouseholds market
USD 400 millionhigh-volume kitchens market
2010
2011
Biomass use: >50%
Expanding where fuel is costly
Prakti Design Social need - Business model - Operational Strategy - Roll out 21
Nepal: USD 80 millionhouseholds market
2010
2011
2012 Nepal
Biomass use: >50%
Expanding where fuel is costly
Prakti Design Social need - Business model - Operational Strategy - Roll out 21
2010
2011
2012 Nepal
2013 Haiti
Biomass use: >50%
Haiti: USD 24 millionhouseholds market
USD 10 millionhigh-volume kitchens market
+
Expanding where fuel is costly
Prakti Design Social need - Business model - Operational Strategy - Roll out 21
Regions of operations
Biomass use: >50%
2015
Indianmarket shares:
1.5% ofhouseholds
1% ofhigh-volume kitchens
Haiti
Rwanda
Nepal
India
Expanding where fuel is costly
Prakti Design Social need - Business model Operational Strategy - Roll out 21
Regions of operations
Biomass use: >50%
2020
6 countriesNigeria
Indonesia
Haiti
India
Nepal
Rwanda
A Triple Bottom Line project
Prakti Design Social need - Business model Operational Strategy - Roll out 23
From 2015, every year ...
22,000 lives saved
$80 - $800 fuel
savings /customer
770,000 tons CO2 saved
Monetized SROI ratio of 17
