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Dufferin Research d.o.o.Six month Evaluation Report
Where we are after six months
Our staff.
• Denis (student – part-time)• Danijela (full-time)• Aleksandar (student – part-time)• Marina (full-time)• Ana (director)• Richard (founder)• Ivan (full time)
Timelines / Milestones
6th Dec 2011: FP7 Submission.
FP7: Funding for Semantic interpretive & sentiment analysis tool
2012 Activities.
January
• Purchase of a Company car
February: Marketing & promotions
23rd Feb: Launch of Health@Net Project
Health@Net event
The guy in the middle is the Canadian Ambassador to Serbia who attended our event.
(March & April) Talks with…
26th March: A snapshot of life in Serbia
April 12th: Lecture @ FIMEK
April 19th: Launch of NGO study
April 20. Pro-bono programming for Faculty of Technical Sciences, Novi Sad
• Project done as good-will gesture/cooperation with Faculty• Also proof of concept that our programming is state-of-art data
collection (which will be executed in future via tablet PC’s)
Complex and elegant web-form
A group of people who have been provided with an online environment in which to interact with each other (as well as the client and researcher) about topics relating to a research interest.
Online ResearchCommunities (ORC)
Online research communities
Why build an ORC in Serbia
In Serbia, while the overall internet penetration rate is lower the EU average, the percent of the population using social networks such as Facebook is much higher than the EU average. There is a strong urge in Serbia to connect socially online.
About Facebook (3 Apr 2012)
845 million monthly active users at the end of December 2011. (was 63 million July 2008 mostly in Canada & US)
Approximately 80% of monthly active users are **outside** the U.S. and Canada.
425 million monthly active users who used Facebook mobile products in December 2011.
Facebook is available in more than 70 languages.
Facebook in Serbia vs. Global numbers
Online research communities (in general)
Online research communities are a part of an emerging and developing area in market research making use of Web 2.0 technologies.
By invitation-only, private online communities centred on a single brand, concept or customer segment are the best solution.
Participants enjoy this new research approach and the interaction with others re-introduces the social context usually missing from other research approaches.
Online technology can adapt to almost any research need.
With a group of people pre-recruited, research can keep pace with development processes and provide a feedback loop to check new ideas.
Online research communities (ours)
Based on Joomla CMS with much customization.
Each community is isolated & independent, the online conversations are topic specific.
Forums are moderated to guide the discussion along productive channels and to maintain a respectful environment among participants.
Qualitative input is used both for the research goals directly and for development of quantitative follow-up questions.
Some research results from 2012
In depth view of our work
In depth view of our work
In depth view of our work
Some preliminary results: NGO
Some preliminary results: NGO
Some preliminary results: NGO
• Results: within an hour of survey launch we were contacted by an NGO from Kragujevac, and offered resources there.
