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CLICK HERE
LOGIN
NAME
PASSWORD
CREATE ANACCOUNT
CLICK HERE
�
5
Shopping Cart Abandonment
Online Shoppers Abandon Their CartsWhy
8-9 p.m.Most common time for
cart abandonment
SaturdayMost common day for
cart abandonment
3 in 4 Online shopping carts are abandoned worldwide
$11658
Average value of an online order
5 �
$4 trillion Value of online merchandise
abandoned each year
Online Shoppers Get StuckWhere
�
Top 5 Reasons for Abandonment
1. Unexpected costs
2. Just browsing
3. Found a better price elsewhere
4. Overall price too expensive
5. Decided not to buy
56%
37%
36%
32%
26%
5
Completion Rates by Device
13.5%DESKTOP
Abandonment Rates by Industry
13.4%TABLET
8.5%MOBILE
It’s a problem most ecommerce retailers are facing: Shoppers come. They add a product to their cart. And they leave without making a purchase. Shopping cart abandonment rates are astronomical, and they’re costing retailers billions of dollars every year. Why is it happening, and what can ecommerce sites do to recover these lost sales?
Ecommerce Tips toIncrease Sales CHECKOUT�
CHECKOUT�
Ecommerce Marketing Tactics for Abandoned Carts
CHECKOUT
TRAVEL
80.1%RETAIL
74.6%FASHION
68.8%
24%of online shoppers
abandon their carts because they
want different payment options
13%cancel their online purchases due to payment security concerns
It takes shoppers an average of
5 steps to check out
23%of their consumers leave their shopping carts because they don’t want to create an account
Send an Email Reminder
of cart abandonment emails are opened
44.1%
5
REMINDER
are clicked through11.61%
�
You forgot items in your cart�
Every shopping cart abandonment email sent delivers
$8.21 in revenue
of click-throughs lead to recovered purchases
29.9% CHECKOUT�
Send a Text Message
You forgot items in your cart.Click here9 in 10
SMS messages are read within 3 minutes
15.5% You forgot items in your cart.Click here are clicked
of clicks result in a recovered sale
CHECKOUT28.7%
Use Ad Retargeting
CHECKOUT
3 in 4 shoppers who abandon
their carts plan to return later
higher average order value than other purchases
of online retailers follow up on abandoned carts
Recovered purchases have a
Just 22%
You forgot items in your cart!
14.2% $ $ $ $ $
�
of shoppers will convert on their first visit to an online store
Ad retargeting lures as many as
30% of shoppers back to a website
54% of online shoppers are “very likely” to buy an abandoned product if it’s re-offered at a discount
For consumers in the 25-34 age group, that number reaches 72%
Only 2%
20% OFF
Streamline the Checkout Process
1 2 3 4 5
Checkout Login
37.4%
�
CARD #
NAME ON CARD
�
5
Making a Payment
46.1%
SHIPPING CHARGES
�
5
Viewing Shipping Costs
20%
CHECKOUT�
5
Entering Billing/Shipping Address
35.7%
CARD TYPE
28% of online shoppers
abandon their carts when presented with
unexpected shipping costs
1-2 DAYS $42.00
3-5 DAYS $34.00
6-7 DAYS $21.00
1 WEEK $7.95
67% of online researchers buy items in store to avoid shipping costs
OPEN $$
STEP 10
BILLING ADDRESS
SHIPPING ADDRESS
50% of sites ask for
repeat information
15% of online purchases are canceled because the checkout process is too complicated
1 2 3ADDRESS ADDRESS
???
Display shipping charges upfront
Keep the cart visible on your site
Allow guest checkout
Minimize the steps required
Provide contact information
Offer multiple payment options
Display security badges
Use exit popups to remind shoppers about their cart
$$ 3STEPS
x
© 2016 BankcardBrokers Infographic designed by Mad Fish Digital
Bankcard Brokers Can HelpHow Online retailers can maximize their sales—and improve the shopping experience—with merchant services from Bankcard Brokers. We help ecommerce businesses succeed with effective payment gateways that instill trust and confidence in consumers.
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CHECKOUT�
www.bankcardbrokers.com
SOURCES: baymard.com, savvypanda.com, designforfounders.com, salecycle.com, shopify.com/blog, businessinsider.com, formisimo.com, cpcstrategy.com, blog.compete.com, blog.kissmetrics.com, webstrategiesinc.com, webcache.googleusercontent.com