Agile research for the digital age

Nathalie Gaveau, Founder & CEO Shopcade @NathGaveau

 

 “Moving  fast  enables  us  to  build  more  things  and  learn  faster.  We  have  a  saying:  “Move  fast  and  break  things.”  The  idea  is  that  if  you  never  break  anything,  you’re  probably  not  moving  fast  enough.”    -­‐  Mark  Zuckerberg  to  Shareholders    

The “Hacker” Way

How Shopcade does agile research

1.  Lean start up approach

2.  User-centric design 3.  Informed business decisions

4.  Big data for commerce

1- Lean start-up approach

2- User-centric design “Always On” - qualitative & quantitative data

Collabora5ve  Shopcaders’  Lab      

Data  &  Analy5cs  

And  more…  

Voice  of  Customer  

Mul5ple  UX  tes5ng  tools  

3- Informed business decisions

Data drive all the team’s KPIs & decisions USE  CASE  1  :  ACQUISITION  REPORTING  

0%  

2%  

4%  

0.00  

0.50  

1.00  Evolu5on  of  CPC,  CTR  and  Conv.  Rate  

CPC   CTR   CVR  

4- Big data commerce

Female  34  years  old  377  friends  In  a  rela5onship  Living  in  London  Influen5al  

Demographic  interests  &  likes  

Because of data, we can offer a much deeper understanding of your customers

Data-based personalisation is our future

Your  customer  

Nathalie Gaveau, Founder & CEO Shopcade @NathGaveau

nathalie@shopcade.com

Get in touch & follow @shopcade Thank you!