Shine on Vine - Introduction to Vine

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    09-May-2015

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SHINE ON VINE INTRODUCTION TO VINE MOBILE APPLICATION -WHAT IS VINE -VINE USER GUIDE -VINE VIRALITY -VINE EXPLORATION -6 VINE BRAND BENEFITS - B2B & B2C CONTENT MARKETING -6 VINE CONTENT MARKETING IDEAS -VINE FILM SCHOOL SNACK SIZE INTRODUCTION TO VINE 6 SECOND VIDEO looping with stop motion FREE Download & Authenticate by email/Twitter iPHONE & iPOD touch compatible, 3GS or higher UNLIMITED UPLOADS permitted INSTANT PUBLIC posting - 5 shared every second SHARE on Twitter & Facebook or Embed on web "Visuals are processed 60,000 times faster than words" VINE USER GUIDE TAP VIDEO CAMERA ICON to start recording PRESS & HOLD SCREEN to record, release to stop CLICK CHECK MARK to finish your video TAP NEXT for video preview ADD CAPTION Choose share settings & Done SHARE Select Continue, post to Vine & More option to Share "Constraint inspires creativity" Dom Hofmann, Vine GM & Co-Founder VINE VIRALITY - HEARD IT THROUGH THE VINE? CONNECT Vine to Twitter & Facebook to share socially EMBED on a website/blog SHARE users post if shared on Twitter or Facebook #HASHTAGS Categorise or join conversations @MENTIONS Tag people in posts VIEWABLE by anyone regardless of platform "Average online attention span is 8 seconds, 1 less than a goldfish" VINE EXPLORATION FIND, FOLLOW & INTERACT Like & Comment TRENDING #hashtags shows fastest rising posts EDITOR'S PICKS browse popular by topics FOLLOW Find people by clicking People icon TWITTER & FACEBOOK Profile, Settings to activate 3rd PARTY SITES All Around the Vines, Vine Peek, Vine Fav, Vines Map, Vine Roulette VINE BRAND BENEFITS - B2B & B2C MARKETING VINE VISIBILITY Moving images attract attention HIGH REACH & ENGAGEMENT Customer acquisition VINE SEO Hashtags supported & gain traffic HUMANISE BRAND Gives transparency to brand ROI Low barriers & costs, high impact & shareability MEASURE Use SimplyMeasured Free for Twitter users under 10k, Must have posted 3 vines in 7 days to report VINE CONTENT IDEAS VISUALISE DATA Creative communication opportunity CONTESTS Host fun Testimonial Competitions ANIMATE DATA Innovative White-Paper or report covers GUIDES Educate with Product or Service How To Guides 360 TOUR Before & after progress, Exclusives, Behind Scenes TEASER Whet appetites, Announcements & Generate Sneak Peak Buzz VINE FILM SCHOOL LOOP FOREVER Similar first & last frame VARY SHOTS 30 degrees at least to avoid jump cuts ALTERNATE back & front cameras, possible repeatedly STOP-MOTION change of scene, time, optical illusions RULE OF THIRDS Split screen into 3 & occupy frame SIMPLICITY Strive for sharability with tricks & effects "Brevity is the soul of wit" Shakespeare

Transcript

1.SNACK SIZE INTRODUCTION TO VINE 6 SECOND VIDEO looping with stop motion FREE Download & Authenticate by email/Twitter iPHONE & iPOD touch compatible, 3GS or higher UNLIMITED UPLOADS permitted INSTANT PUBLIC posting - 5 shared every second SHARE on Twitter & Facebook or Embed on web"Visuals are processed 60,000 times faster than words"2. VINE USER GUIDE1. TAP VIDEO CAMERA ICON to start recording2. PRESS & HOLD SCREEN to record, release to stop3. CLICK CHECK MARK to finish your video4. TAP NEXT for video preview5. ADD CAPTION Choose share settings & Done6. SHARE Select Continue, post to Vine & More option to Share"Constraint inspires creativity" Dom Hofmann, Vine GM & Co-Founder 3. VINE VIRALITY - HEARD IT THROUGH THE VINE?1. CONNECT Vine to Twitter & Facebook to share socially2. EMBED on a website/blog3. SHARE users post if shared on Twitter or Facebook4. #HASHTAGS Categorise or join conversations5. @MENTIONS Tag people in posts6. VIEWABLE by anyone regardless of platform"Average online attention span is 8 seconds, 1 less than a goldfish" 4. VINE EXPLORATION FIND, FOLLOW & INTERACT Like & Comment TRENDING #hashtags shows fastest rising posts EDITORS PICKS browse popular by topics FOLLOW Find people by clicking People icon TWITTER & FACEBOOK Profile, Settings to activate 3rd PARTY SITES All Around the Vines, Vine Peek, Vine Fav,Vines Map, Vine Roulette 5. VINE BRAND BENEFITS - B2B & B2C MARKETING VINE VISIBILITY Moving images attract attention HIGH REACH & ENGAGEMENT Customer acquisition VINE SEO Hashtags supported & gain traffic HUMANISE BRAND Gives transparency to brand ROI Low barriers & costs, high impact & shareability MEASURE Use SimplyMeasuredFree for Twitter users under 10k, Must have posted 3 vines in 7 days to report 6. VINE CONTENT IDEAS VISUALISE DATA Creative communication opportunity CONTESTS Host fun Testimonial Competitions ANIMATE DATA Innovative White-Paper or report covers GUIDES Educate with Product or Service How To Guides 360 TOUR Before & after progress, Exclusives, Behind Scenes TEASER Whet appetites, Announcements & Generate SneakPeak Buzz 7. VINE FILM SCHOOL LOOP FOREVER Similar first & last frame VARY SHOTS 30 degrees at least to avoid jump cuts ALTERNATE back & front cameras, possible repeatedly STOP-MOTION change of scene, time, optical illusions RULE OF THIRDS Split screen into 3 & occupy frame SIMPLICITY Strive for sharability with tricks & effects"Brevity is the soul of wit" Shakespeare