Sharing WhatYou Know

ACES BoardLas Vegas

March 19, 2014

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Introductions• Name• Job• How long in ACES?• Speaking, teaching experience

Consider purpose, audience• Skills (ACES workshop)• Knowledge (prospective ACES members)• Inspiration (ACES keynote)• Fun (a little in any presentation)• Persuasion (fund-raising, recruiting)

Consider audience• What brought this audience together

(common experience or interest)?• What does the audience already know?• What does the audience want/need from

you?• What do you want from the audience?• Are you preaching to the choir?

Preparing your presentation• What do you want to achieve?• What are your points?• Write (at least an outline, possibly a

handout, blog post, slides, script)• Collect examples, anecdotes• Consider scope (think big, think small)

More prep• What’s the setting? (Check it out

physically)• Test connection, projection, sound• Make some notes (slides may be notes)• Rehearse• Prepare yourself (good night’s sleep,

restroom, water handy, mic position)

Grab their attentionWhat works best for this presentation?• Personal connection/introduction• Get right to the point• Provocative question• Tease• Involve audience• Media (if it works w/o context)

Reinforce your pointsPeople learn (& retain) multiple ways:• Hear (you say it)• Read (slides, handout, blog)• Write (they take notes)• Do (exercise, assignment)

Delivery• Speak clearly• Choose strong words• Eye contact• Gesture with purpose• Repeat important points (“I have a dream

…”)• Smile

Critique yourself• Do you need to speak up or slow down?• Are you fidgeting or playing with

something (pen, keys, water bottle)?• Are you swaying?• Are you speaking into your notes?• Are you reading your slides?• Be careful w/ foul language

Reinforce points visually• Slides (don’t make them distracting)

Reinforce points visually• Slides (don’t make them distracting)• Online examples (grab screenshots or

make sure they’re live)• Flip charts, marker boards (write legibly)• Video• Props• Costumes

Involve participants• Introductions (relate the participants to

the topic)• Questions (restate, respond, review)• Positive feedback• “Volleyball” if you don’t know• Get back to the topic• Stop filibusters

Use examples• Your own experience (be careful w/ war

stories; self-deprecating humor helps)• Invite participants’ examples• Third-person examples• Show examples on screen or handout

Use media• Videos (illustrations, exercises)• Music (live or recorded)• Make it relevant (either in content or in

the point you deliver)• Consider the length• Changes pace & voice

Exercises drive home points• Short writing or editing exercises• Pairs or small groups – discussion or

exercise• Role playing• Competition• Rewards• Homework: Focus on the future

Webinar tips• Lots of web services• Cheaper than travel but less effective• Test connection, software & sound• Visuals are more important• Mute callers when not interacting• Shorter is better• Direct interaction

Leave them thinking• Watch time (better to cut content & end

strong than to rush your ending)• Summarize• Deliver on tease (if you teased)• Q&A (maybe before close)• Drama or media• Call for action: What should they do?

And don’t forget …

Thank your participants!

Follow-up• Give them contact information• Set timetable for call to action: next

week, tomorrow, etc.• Handout, blog post, resources• Email reminder about call to action• Phone call (time-consuming)• Follow-up survey

Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• stephenbuttry@gmail.com