http://lunaparknyc.com/events/share-a-coke/

Joseph Hunter

Share A Coke Campaign

https://buy.shareacoke.com/

The Campaign began during the 2013 and 2014 summerswhen coca-cola swaped out their famous logo with the line “Share a coke with ___”

http://www.bizjournals.com/atlanta/news/2014/06/10/coca-cola-boosting-share-a-coke-campaign-in-u-s.html

The idea for the share a Coke campaign came from Coke’s Sydney marketing team in the summer of 2011.

http://www.delish.com/food/news/a40849/coca-cola-personalized-bottle-campaign/

The original name for the campaign was internally known as “Project Connect”.

http://www.iab-community.be/cases/share-a-coke-2/

Coke came up with a new font called “You” for the campaign. The campaign is currently being launched in 70 countries around the world.

http://cocacolaunited.com/blog/2015/05/18/share-coke-bigger-better-ever/

In 2014 Coke had over a thousand names on their bottles. The share a coke campaign was a huge success on twitter with 235,000 tweets with the hashtag #ShareaCoke

http://cigarsandsocks.com/hell-share-coke/

The campaign lead to more than 150 million personalized bottles sold. Over 730,00 glass bottles personalised by the e-commerce store.

http://www.albertsons.com/share-a-coke-this-summer/

Contact Information:Cell Phone: (336)675-6477For more information about the campaign go to: http://www.coca-cola.co.uk/stories/history/advertising/share-a-coke/