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Shape Magazine joined with major advertisers, including Reebok, Maybelline and Garnier, to create one of the largest mobile sweepstakes launched by an action code (e.g., Microsoft Tag or QR Code) in a national monthly magazine. The mobile campaign, built by Massachusetts-based Nellymoser, Inc., includes more than 30 Microsoft Tags spread across the advertising and editorial content. Users scan the Tags with their smartphone, such as an Apple iPhone or Android device, to enter to win one of hundreds of prizes. The “Smart Sweepstakes,” which leverages Nelllymoser’s mobile engagement platform, is designed to increase participation across editorial and sponsor content. Readers scan a Microsoft Tag and then enter their personal information only once. The information is automatically copied for each other entry. Sponsors can provide additional information when their code is scanned. This simplified registration process with targeted information keeps readers engaged in the magazine and increases the reader response rate.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Shape Magazine
Anniversary Issue Sweepstakes – December 2011
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Over 30 Sweepstakes Enhance Anniversary Issue
• 30th Anniversary Special With An
Exciting Contest That Crosses
Advertising and Editorial Content
• The More Than 30 Chances To Enter
Increases Awareness and Overall
Engagement
• Sponsors Featured on All Sweepstakes
Pages. Links to External Sponsored
Pages Adds More Value
• Smart Sweepstakes “Remembers”
Form Data Allowing Instant Entry
• Customized Microsoft Tags Incorporate
Shape Design
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Crossover Between Editorial and Ad Pages
Repetition of Tags Drives Engagement with Both Editorial Pages
and Advertisements
Products are Promoted in
Editorial Content, Linked to
Purchase Opportunity
Appeal of Advertisements
is Enhanced by
Opportunity to Win
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Smart Sweepstakes Makes Entering Instant, Easy
After Initial Form Submission, Sweeps Remembers All Entered Data.
Subsequent Scans Lead Directly to Thank You Pages.
Advertisers Get Leads When Their Entry Is Scanned
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Every Scan Delivers Lead Data to Sponsors
Opt-in For
Follow-on
Messages
Qualification
Question
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Sponsor Content Launched From “Thank You” Pages
Opportunity for Sponsors To
Provide Video or Content
That Furthers Engagement
Landing Pages After
Submission Feature
Sponsor Images and Links
to m-Commerce
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
For more information, contact:
Nellymoser, Inc.
1-781-645-1515
www.nellymoser.com
We turn action codes into mobile engagement on any mobile phone.
