Session - Defining the Challenges

Company Confidential

We’re Just Getting S tarted There is Yet Another Mobile Revolution to Come

Bob Iannucci, Ph.D.Chief Technology OfficerNokia


S ensors Open the Door


Mobile Devices S ense Your EnvironmentBuilding Context

Today…• GPS• Cameras• Accelerometers• Light sensors• Bluetooth• Microphones• Wi-Fi• Cell triangulation

Incoming… • Near Field Communication• Indoor positioning• Environmental analysis


Traffic Works•100 cars•100 Nokia N95 GPS

enabled devices•150 UC Berkeley students•10 miles of California

freeway


Traffic WorksIntelligent & IntegratedJen’s Birthday Party

in 1 hour.

OkayNo Thanks

Would you like alternate routes?

Traffic on normal route is heavy due to incident. Consider leaving early.


Wild Possibilities in a S ensor-Filled World

• Tracking of influenza outbreaks through personal health monitoring in populations • Real-time weather monitoring across 100’s of millions of users• Data collection on a massive scale when earthquakes strike • Up to the second crowd flows in busy locations like football stadiums


The Challenges Are Real


The S cale is Unparalleled in Human History





64% Are in emerging markets 3.3 BillionMobile subscriptions worldwide80%Of the world’s population has coverage1.2 MillionNew GS M subscribers are added daily 220 Countries and TerritoriesHave GS M networks>1 BillionNokia devices sold


Beyond Your Front Door

Most people do not have plumbing

Many do not have electricity, some not even nearby

Literacy rates can hover between 60% and 90%

Environmental extremes

Large parts of cities (alleys, hutongs, shanties) are unmapped

Emerging Markets Are Wildly Different


The Door is Open for New Models

New Payment S ystems

• Trading of minutes, not cash

Repatriation of Funds

• Foreign workers sending earnings to families back home



Microfinancing

• Grammen Foundation

• Kiva.org

Enabling New Businesses

• Example: Mosoko



Endurance Technologies

• New charging technology (convenient, faster) • New ways to protect gear (dirt, water, drops)



Loosely S tructured Navigation

• Beyond the mapped world

• “Just in time” meetings

Literacy-Neutral

• Moving past language-specific UIs to more universal principles and assisting technologies

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ChallengesWhat value will emerge from multi-sensory connected devices?

How do we network 100’s of millions of users?

What is needed to secure this environment?

What commercial ventures can be formed around these opportunities?

How can we enable the next one billion to participate in the global marketplace?
