SEO vs. Branding : Is Your SEO Ruining Your Brand

By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us

Is Your SEO Ruining Your Brand ?


Let’s Be Honest !

If we (SEOs) had it our way….

(no Panda, no Penalties..a free world )


What SEOs Want

• Domain name :

keyword.com


What SEOs Want

• Page Title :

“Main Keyword – Sub keyword- Main keyword repeated again”


What SEOs Want

• Page Description :

“main keyword, sub keywords, some more of keywords with minimal mention about the company”


What SEOs Want

• Web Design :

should be as light as possible, use only css..

“to hell with colors and high res images.. I don’t care much..”


What SEOs Want

In Page Content..===============<h1> Main Keyword</h1>Some keyword rich text, lots of keywords here.<h2> sub keywords</h2>Some more keyword rich text, whether or not it tells your users what the product or service is about.=====================( repeat the above from H2 as many times as you can with various keywords)


What is a Brand

• A brand is the idea or image of a specific

product or service that consumers connect

with, by identifying the name, logo, slogan, or

design of the company who owns the idea or

image.





What a Brand Manager Wants

• Domain:

CompanyName.com



• Page Title :

Company Name – Brand Tagline



• Description Tag :

Company name products/services, brand values nicely tied in along with brand tagline



• Web Design :

beautiful design + high res photos + awesome videos



• Page Content :

brand voice, tone needs to be maintained.

Keywords?? What keywords? Text ?? does anyone really read text ?


Brand Building and SEO are not mutually exclusive. They both benefit when working together.


A SEO Should Understand

Keyword ≠ Company Name

Keyword ≠ Business/Revenue

Branding is Necessary

Branding can help SEO


A Brand Manager Should Accept

• SEO is necessary

• SEO can directly generate revenue

• Certain Changes are Necessary for

Effective SEO

• SEO can help Brand Visibility


Let’s Shake Hands


Working Together

• Page Title :

“product/service name by company name”


Working Together

• Page Description :

“best quality product/service name by company name offered at affordable cost/your location.”


Working Together

• Page Content :

– Use a mix of text, images, videos

– Optimize your videos and images to gain more traction

in search

– Work with your brand and content team to teach them

how to include keywords in useful content


Working Together

• Link Building :

– Be selective – you don’t want a link from a Viagra site

(unless that’s your business!)

– Don’t fret over anchor text – Google anyway has Penguin

in place

– “Company name” links are great – they help Google

recognize you as a brand


Benefits


Brand Terms


Brand Terms

• Brand terms are easiest to optimize for

• Branding exercise helps to increase the reach of your brand resulting in more Brand searches => More traffic


Don’t we all LOVE this ?


Don’t We Love This ?


Personalized Search

• The stronger your brand the more people interact with it..– On social media ( Google Plus ;) )– Subscribes to feeds– Likes, shares your content etc

• Even when your site doesn’t rank purely on its SEO merit, personalization can help it show up for some competitive searches


Blog : digitalsrc.com/blog

Email : [email protected]

Twitter: @rishi3211us

Facebook: facebook.com/seo.kolkata

Experience: More than 11 years

Employed With: PurpleTalk Inc.

Title : VP Marketing

http://www.linkedin.com/in/rishi321us

http://www.twitter.com/rishi3211us


Let’s Talk..