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E-commerce websites often have hundreds of product pages and SEO best practice is that all pages of a website should be optimized. Here are some important things to keep in mind when optimizing an e-commerce website .
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E-commerce has been a rising industry since the importance of the internet, and because of this, there are more and more of them appearing every day. SEO is a complex process for any website, but e-commerce SEO is more difficult when compared to normal websites.
SEO Tips for E-commerce Websites
Minimal Load Time
Go Mobile
Optimize title and description tags
Optimize Product Images
Avoid Duplicate Content
Minimal Load Time
Keep page load time low so that users don’t bounce off the site before it even loads. Make sure that you are removing any unnecessary plug-in, decreasing HTTP requests, and using external CSS files.
Go Mobile
More than 20 percent of online shopping sessions are now happening on mobile devices. But most of the e-commerce sites are not optimized for mobile devices. It will badly affect the business. So you want to make sure you have a website design that caters to this.
Optimize title and description tags
The title tags on a page are a crucial part of your SEO. When crafting a title tag, create a tag that is a typical search term for your product. When describing the products you offer, it is best to not use any manufacturer descriptions. Write the description that is different from the competitor’s description.
Optimize Product Images
Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website.
Avoid Duplicate Content
Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.
For e-commerce website design and SEO please visit here :
Emonde Private Limited
www.emonde.co.uk