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KEYWORDD E T E R M I N E Y O U R T A R G E T
K E Y W O R D
Do some online research on companies big andsmall that is similar to yours. As you’rebrowsing their websites, pay particular
attention to the specific keywords or commonwords and phrases used, how often they’reused and where they’re used. Make a list of
these words and be sure to scatter themthrough your website.
SIMPLEA L W A Y S K E E P I T
S I M P L E
As you’re compiling new content and SEOkeywords to fill your new site, make sure you
keep everything simple and clean, whichincludes your text as well as your visual design.
A majority of consumers respond morefavorably to the simple approach, something
that cuts right to the chase with a minimum ofmuss and fuss.
STRATEGYD E V E L O P A T H O R O U G HM A R K E T I N G S T R A T E G Y
Each keyword you use should support a well-thought out marketing strategy. Decide what
you want your new website to do, such as makevisitors take action, buy your products or
services or educate them about your specificindustry. Once you have a marketing and SEOstrategy, make sure you stick with it and that
you’re consistent in your overall approach.
INFOGRAPHICST A K E A D V A N T A G E O F
I N F O G R A P H I C S
If you have at least one personal social mediaprofile, you’ve probably noticed that images or
a combination of images and words havebecome a common method of communicationand sharing. Utilize this trend and add a fewwell-placed infographics on your site. What’sgreat about infographics is that they’re both
eye-catching and educational, which yourvisitors are sure to love.
MEDIAS O C I A L M E D I A N E T W O R K SY O U R S I T E W I L L T A R G E T
As you’re compiling your list of websitekeywords, decide which social media platforms
on which they’ll work best. For instance,keywords can double as hashtags on Twitter,
and they can help draw in your target audienceon Facebook, which can act as a type of search
engine.
