S:\Drakeco\Presentations\10 Great Ideas\Dialing For Dollars

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Social media represents a new platform for strategically driven online fund-raising. This workshop (presented at the 2010 ASAE Great Ideas Conference) focuses on three case studies and provides 25 tips and techniques used for social media based fund-raising.

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<ul><li>1.Connecting Great Ideas and Great People www.asaecenter.org Steve Drake President Drake &amp; Company Moving from Dialing for Dollars to Tweetups &amp; Twestivals: How Social Media can Engage New Donors Tuesday, March 9, 201012:30 - 1:45 p.m .</li></ul> <p>2. How Social Media can Engage New Donors </p> <ul><li>Social media represents a new platform for </li></ul> <ul><li>strategically driven online fund-raising </li></ul> <ul><li>Focus on case studies of three</li></ul> <ul><li>organizations that combined (Twitter) </li></ul> <ul><li>strategies with off-line events to raise funds</li></ul> <ul><li>I am a facilitator NOT an expert!</li></ul> <ul><li><ul><li>Organized one; participated in another; studied a third </li></ul></li></ul> <p>3. Todays Agenda </p> <ul><li>Outline case studies </li></ul> <ul><li>Review lessons learned </li></ul> <ul><li>Summarize 25 tips </li></ul> <ul><li>Crowdsourcing to create Top 10 tips </li></ul> <ul><li>Mobile &amp; other funding platforms (if time) </li></ul> <p>4. Twestival TM </p> <ul><li>Branded global Twitter-generated festivals </li></ul> <ul><li>2009 202 cities raised $250,000 for clean water through Charity: Water </li></ul> <ul><li>2009 130 cities raised $450,000 for 135 charities via Twestival TMLocal </li></ul> <ul><li>2010 3/25 global events with funds going to Concern Worldwides education projects </li></ul> <p>5. Tweetsgiving </p> <ul><li>Created by Epic Change </li></ul> <ul><li>Supports Momma Lucys school in Africa </li></ul> <ul><li>Focus on Twitter gratitude and funding </li></ul> <ul><li>Started with gratitude sharing </li></ul> <ul><li>Expanded with off-line events </li></ul> <ul><li>Raised about $50,000 in two years </li></ul> <p>6. </p> <ul><li>Christmas SPIRIT Foundation </li></ul> <ul><li>Veterans Day 2009 </li></ul> <ul><li>Honor Vets &amp; support Trees for Troops </li></ul> <ul><li>Twitter and off-line events </li></ul> <ul><li>Raised $2,500 in experimental phase </li></ul> <p>7. Lessons Learned </p> <ul><li>Start early </li></ul> <ul><li>Tell the story in words, videos, photos </li></ul> <ul><li>Be transparent </li></ul> <ul><li>Hosts need to be recruited </li></ul> <ul><li>Monitor/protect your brand </li></ul> <p>8. Transparency Use a leader board to show funds &amp;/or votes 9. Tweetsgiving 10. Local TweetUp 11. What You Would Do Differently </p> <ul><li>Start earlier </li></ul> <ul><li>Dont focus totally on fund-raising </li></ul> <ul><li>Easy and heartfelt works best </li></ul> <ul><li>Align volunteers with values</li></ul> <ul><li>Coordinating off-line events takes time </li></ul> <ul><li>Use existing Twitter handle </li></ul> <ul><li>Set yourself apart: lots of competition </li></ul> <p>12. Tips, Tactics, Techniques </p> <ul><li>Started with comments/suggestions from the three organizations </li></ul> <ul><li>Crowdsourced (#s correspond to survey) </li></ul> <ul><li>25 ideas divided into three categories: </li></ul> <ul><li><ul><li>Planning the Campaign </li></ul></li></ul> <ul><li><ul><li>Growing the Campaign </li></ul></li></ul> <ul><li><ul><li>Using Twitter in your Campaign </li></ul></li></ul> <p>13. Tips: Planning the Campaign </p> <ul><li>A-1 Start early </li></ul> <ul><li>A-2 Keep it simple </li></ul> <ul><li>A-3 Make it easy </li></ul> <ul><li>A-4 Avoid curse of knowledge </li></ul> <ul><li>A-5 Select right platform </li></ul> <p>14. Tips: Growing the Campaign </p> <ul><li>B-1 Engage existing network </li></ul> <ul><li>B-2 Build strong database </li></ul> <ul><li>B-3 Pursue beyond online </li></ul> <ul><li>B-4 Illustrate where $ go </li></ul> <ul><li>B-5 Be transparent </li></ul> <p>15. Tips: Growing the Campaign </p> <ul><li>B-6 Make Web strong/easy to navigate </li></ul> <ul><li>B-7 Use multiple media to tell story </li></ul> <ul><li>B-8 Seek volunteers aligned with cause </li></ul> <ul><li>B-9 Manage volunteers </li></ul> <ul><li>B-10 Provide link to donate </li></ul> <ul><li>B-11 Network, network, network </li></ul> <p>16. Tips: Using Twitter for Your Campaign </p> <ul><li>C-1 Do NOT ask for $ first </li></ul> <ul><li>C-2 Team with others </li></ul> <ul><li>C-3 Communicate personally </li></ul> <ul><li>C-4 Search for shared interest </li></ul> <ul><li>C-5 Ask core to retweet </li></ul> <p>17. Tips: Using Twitter for Your Campaign </p> <ul><li>C-6 Select hashtag (#) </li></ul> <ul><li>C-7 Consider Twibbon </li></ul> <ul><li>C-8 Remember to thank </li></ul> <ul><li>C-9 Tweet status regularly </li></ul> <p>18. Exercise </p> <ul><li>Are there other tips that should be included in these 25? </li></ul> <ul><li>In small groups, select the top 10 ideas that encourage success. </li></ul> <p>19. </p> <ul><li>Can you find your donate button in 1-2 seconds? </li></ul> <ul><li>Is your donation button above the fold, big and colorful? </li></ul> <ul><li>Is it clear where the money goes? To directly which activities or people? </li></ul> <ul><li>Do you have links to events and other opportunities for engagement? </li></ul> <p>Network for Good Checklist Web site 20. </p> <ul><li>One clear call to action on your donate form (Donate! Or, become a member!) </li></ul> <ul><li>Copy is in a font size that is easy for people over 50 to read </li></ul> <ul><li>One-page donation forms </li></ul> <ul><li>Automatic e-mail tax receipts once the gift is made </li></ul> <p>Network for Good Checklist Forms 21. </p> <ul><li>Can people sign up on any page on your Web site? </li></ul> <ul><li>Is Forward to a Friend in every e-mail message? </li></ul> <ul><li>Does your organizations social networking presence encourage friends and followers to visit your home page and/or sign-up form? </li></ul> <p>Network for Good Checklist Lists 22. </p> <ul><li>Does your subject line entice readers to open? </li></ul> <ul><li>Are you e-mailing at right time, right days? </li></ul> <ul><li>Does the message come through, even if the images dont? </li></ul> <ul><li>Does this e-mail have a personal touch? </li></ul> <ul><li>Are you being CAN-SPAM compliant? </li></ul> <p>Network for Good Checklist E-Mail 23. </p> <ul><li>Do you send receipts and a personalized thank you immediately upon receiving a donation? </li></ul> <ul><li>Do you thank donors again later in the year? </li></ul> <ul><li>Do you give the donors the credit for the impact and share how funds were used? </li></ul> <p>Network for Good Checklist Thanking 24. Conclusion </p> <ul><li>Questions? </li></ul> <ul><li>Comments regarding mobile giving. </li></ul> <ul><li>Thanks for participating! </li></ul> <p>25. Contact Information Steve Drake, MA President Drake &amp; Company [email_address] Twitter:@causeaholic and @stevedrake 636/449-5050 </p>