Electricity Saving

Zohaib Arif

BBA-27 Apcoms

1.1 Contents • Introduction• Background• History • Energy resources in Pakistan• Internal /External factors and its impact • Target market• Marketing objective and goals• Barriers , benefits• Position statement

1.2 Content• Marketing Mix

o Product o Price o Placeo Promotion

• Evaluation plan• Budget • Implementing plan

Introduction • Energy has become an important requirement for

economic developing

• It plays a vital role in socio-economic development of country.

• About 55% of population is estimated to have access to electricity

Uses : Industrial and agricultural purpose Domestic use of the citizens

Energy sector in Pakistan • Pakistan, 67 year old independent state has not been

able to meet its demand of power and generation.• It is not self sufficient in energy production.• At present electricity is generated by three modes

Thermal 65% Hydro 33% Nuclear 2%

• Two companies have produce electricity in Pakistan WAPDA KESC

Purpose• Why Pakistan is facing such a huge energy crisis of his

history?

• What are the reasons behind it?

• Why Pakistan can’t be utilizes its natural resources ?

• Why half of Pakistani population has no excess to electricity?

Internal factors impact • Gov. import and increase taxes to generate revenue.

• Exploration of more oil, gas, & coal reserves

• Conservation of energy resources

• Industries destroyed

• Lack of investor

• Economy slowdown

External factors impact• Increase the no of IPPs (independent power products)

• Economical and political instability

• Fluctuation of oil prices in Pakistan

• Un productive efforts (seminars)

• Protest of general public

• Lack of new project

• People buying power decreases

Marketing objectives and goals Electricity is actually flow of charge that can help many things to function and run making

work easier for the humans.

Marketing objectives and goals • Say power is the basic necessity of the human life

today.

• Saving power becomes very essential

• Saving electricity can help in bringing down the electric rates and helping in saving money and decreasing pollution caused by the burning of the oils it can be an initiative for a better life.

Barriers of saving electricity

Benefits of saving electricity • Money

• Mining and Drilling

• Transportation

• Health

Positioning statement

“Electricity is expensive But saving is simple”

MARKETING MIX:• PRODUCT:

Used for efficient saving of electricity

Meeting human needs while putting future generation need in consideration.

Old bulbs will be replaced by new energy savors

PLACE:

Students of APCOMS will be targeted first

Other people will be targeted through internet

Home delivery of replaced bulbs.

PRICE:

Efficient use of natural resources.

Low bill.

As more electricity will be saved amount of electricity bill will be low.

PROMOTION:

EVALUATION PLAN:Process evaluation Impact evaluation

1.Conducting seminars People will think about and will be putting the idea in their consideration

2. Conducting campaigns by designing activities (collecting old bulbs)

People will likely to participate and will be motivating others to participate

3.Hiring volunteers Volunteers will manage the activities and will be collecting feedback of others

BUDGET• Product related price New bulbs will be bought

•Price -

•Place Home delivery-fuel cost

•Promotion Advertising

•Evaluation Activities, volunteer pay

IMPLEMENTATION PLANWhat Who

Conducting seminars and activities Zohaib Arif

Attending calls Haseeb Tariq

Managing the budget Adnan

Providing home delivery Maratab Abbas

We are not perfect, no body is, but we are striving to be the

best.

Thank You