1. THE YCC INC. ASSESSMENT AND RECOMMENDATIONS FOR BROWN LEADERSHIP CONSULTING conducted by: Natascha F. Saunders, MBA, MS, CPCC Ed.D. in Organizational Leadership, Student Course Framework: Organizational Consulting Saunders.N@husky.neu.edu

2. THE CONTEXT Dr. Brown is an independent consultant who assists clients in improving their leadership skills preparing them to lead followers. Assessing various branding areas using M.I.C.R.O Peter Block Flawless Consulting Consultant Expertise Asking Questions 3. FINDINGS & FIELD INSIGHT Various skillsets and focus Assessment areas to be developed include: Google Ability Rating (which includes: quotations in articles, publications, media interviews, speeches, etc.) Elevator Pitch Clearly defined target market A specific focus produces the best results for small business The Chronicle of Higher Education sets the tone for academic administrators INC Magazine, To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. Brown Leadership INTERNAL Industry EXTERNAL 4. FINDINGS CONT. Maslows Hierarchy of Needs a theoretical Framework for Marketing Success Transformational Leadership Theory which describes leadership as a process that changes people and organizations. Interviewing Dr. Brown to learn who she plans to market was the first step in determining how these clients needs can be met. A vision statement document given to Dr. Brown was created and focused around the 3 Is SCHOLARLY CONCEPTS EVIDENCE 5. RECOMMENDATIONS M.I.C.R.O BRANDING MATERIALS IMAGE COMMUNICATIONREPUTATION ONLINE BRANDS ARE BUILT ON WHAT PEOPLE ARE SAYING ABOUT YOU, NOT WHAT YOU ARE SAYING ABOUT YOURSELF. ~ GUY KAWASAKI