Safa rahal

E-COMMERCE STRATEGIES FOR HOTELS

By: Safa Rahal

Revenue & E-Commerce Manager

Coral Suites Al Hamra Hotel

CORAL SUITES AL HAMRABEIRUT, LEBANON

4 star hotel 38 rooms & 63 Suites 1 outlet, 1 meeting room & 1 ballroom Chain of Coral Hotels & Resorts Managed by (HMH) Hospitality Management

Holdings Regional: Egypt (1)

Sudan (2) Jordan (1)

Syria (1) Qatar (1)

UAE (9) Saudi Arabia (7)

Yemen (1)www.coral-international.com

Prepared By: Safa Rahal - Revenue & E-Commerce Manager

CSH MARKET SEGMENT MIXDISTRIBUTION OF BOOKINGS (YTD)

OTA's32%

Brand

Site18%

TA's10%

Bar23%

Other

17%

2012

OTA's24%

Brand

Site12%

TA's26%

BAR20%

Other18%

2011


CSH CONTRACTED OTA’S


MANAGING & DISTRIBUTION

All OTA’s are managed through an Online Distribution Management Software / XML

Interfaced Inventory VS. Allotment Inventory


ONLINE PROMOTIONS

Flash Deals

Weekend Promotions

ADVANCE PURCHASE

Deal Of the Day


TRIP ADVISOR

Guest Comments:

Continuous monitoring

Intercepting customer complaints as early as possible

Instant corrective action


TOP RATING & VISIBILITYMAINTAINING THE “GOLDEN TRIANGLE”

Sales Volume Availability Conversion (bookings per visitor) Cancellation % Profile Content Guest reviews Rate Parity Invoice Payments


ENHANCING BRAND WEBSITE

Exclusive Promotions

Rewards & Loyalty Programs

Corporate event promotions

Business Listings through Trip advisor


E-COMMERCE STRATEGY

Exposure on new potential OTA’s

Driving traffic to brand website

Customer Satisfaction & positive reviews

Exposure through Social Media


KEY ELEMENTS FOR A SUCCESSFULE-COMMERCE STRATEGY

Employ all OTA’s & Social Media (Exposure, promote & Interaction)

Continuous monitoring (Content, availability & rates)

Focus on customer reviews – retaining customers & maintaining relationships


Thank you…
