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E-COMMERCE STRATEGIES FOR HOTELS
By: Safa Rahal
Revenue & E-Commerce Manager
Coral Suites Al Hamra Hotel
CORAL SUITES AL HAMRABEIRUT, LEBANON
4 star hotel 38 rooms & 63 Suites 1 outlet, 1 meeting room & 1 ballroom Chain of Coral Hotels & Resorts Managed by (HMH) Hospitality Management
Holdings Regional: Egypt (1)
Sudan (2) Jordan (1)
Syria (1) Qatar (1)
UAE (9) Saudi Arabia (7)
Yemen (1)www.coral-international.com
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
CSH MARKET SEGMENT MIXDISTRIBUTION OF BOOKINGS (YTD)
OTA's32%
Brand
Site18%
TA's10%
Bar23%
Other
17%
2012
OTA's24%
Brand
Site12%
TA's26%
BAR20%
Other18%
2011
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
CSH CONTRACTED OTA’S
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
MANAGING & DISTRIBUTION
All OTA’s are managed through an Online Distribution Management Software / XML
Interfaced Inventory VS. Allotment Inventory
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
ONLINE PROMOTIONS
Flash Deals
Weekend Promotions
ADVANCE PURCHASE
Deal Of the Day
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
TRIP ADVISOR
Guest Comments:
Continuous monitoring
Intercepting customer complaints as early as possible
Instant corrective action
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
TOP RATING & VISIBILITYMAINTAINING THE “GOLDEN TRIANGLE”
Sales Volume Availability Conversion (bookings per visitor) Cancellation % Profile Content Guest reviews Rate Parity Invoice Payments
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
ENHANCING BRAND WEBSITE
Exclusive Promotions
Rewards & Loyalty Programs
Corporate event promotions
Business Listings through Trip advisor
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
E-COMMERCE STRATEGY
Exposure on new potential OTA’s
Driving traffic to brand website
Customer Satisfaction & positive reviews
Exposure through Social Media
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
KEY ELEMENTS FOR A SUCCESSFULE-COMMERCE STRATEGY
Employ all OTA’s & Social Media (Exposure, promote & Interaction)
Continuous monitoring (Content, availability & rates)
Focus on customer reviews – retaining customers & maintaining relationships
Prepared By: Safa Rahal - Revenue & E-Commerce Manager
Thank you…
Prepared By: Safa Rahal - Revenue & E-Commerce Manager