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The summary of CSR initiatives of 34 Automotive companies in India reveals that much needs to be done to promote Road & Traffic Safety
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The Customer Experience Company
Automotive CompaniesRoad & Traffic SafetyNamrata Rana
India witnessed one road accident every minute in 2011 which claimed one life every 3.7 minutes, one of the highest in the world.
Hindustan Times New Delhi, July 23, 2012
Every 3 minutes, an Indian dies in a road accident
A World Health Organization (WHO) report shows that 3,35,805 people in the 15-29 years age group succumb to road accident injuries annually and it's no different in India
Maharashtra68,438Maharashtra, Tamil Nadu, MP, Karnataka and
Andhra reported highest number of road accidents amongst the states
According to the Road Transport ministry report, a total of 497,000 road accidents were reported in 2011. Though compared to 2010, the accidents have gone down by 1,945, the number of deaths at 142,485 has increased by over 7000.
Between 2001 and 2011, while road accidents have increased by 2.1% , the number of fatalities has increased by 5.5 %. In comparison, during this period, the number of registered vehicles increased by 9.9%.
Hindustan Times New Delhi, July 23, 2012
65,873Tamil Nadu
49,406Madhya Pradesh
44,731Karnataka
44,165Andhra Pradesh
Educating and Training people on following Traffic & Road Safety rules could play a vital role in reducing accidents. This requires a collaboration of People, Government and Automotive Companies
Drunken Driving.Rash and negligent driving- over speeding and so on.Not adhering to safety norms- not tying seat belts for elders as well as children.Pot holes in roads- specially during rainy season.Other driver’s fault.Inadequate lighting along the road at night.Off road vehicles left abandoned on the road.Driving in wrong lane.Overtaking from wrong side.Jumping traffic signals.
Many leading automotive companies have made this initiative a part of their CSR strategy and have come up with various initiatives to improve Traffic & Road Safety. However, much remains to be done.
Generic Causes of accidents
Source : http://www.arrivesafe.org
India is a high growth market for Automotive companies
Global marketing information services company JD Power believes that the total automobile market size will triple to 9.3 million units by 2020.Driven by enhanced demand as the number of people with disposable income increases, the sector will grow at a compounded annual growth rate of 16% during the period.
Business Standard, March 12, 2013
Our analysis of CSR initiatives of 34 Automotive companies in India reveals
that much needs to be done to promote Road & Traffic Safety
Automotive companies and their initiativesThe companies studied are listed on the right side. The information on activities mentioned are sourced from the annual sustainability reports or the CSR section on their website.
Ashok LeylandAudiApollo TyresBajaj Auto LtdBentley MotorsBMW GroupChevroletCEAT TyresEicherEscorts GroupFIATFord MotorsGood Year TiresHero Moto CorpHondaHyundai MotorsKIA MotorsLamborghiniMahindra & MahindraMaruti SuzukiMercedes BenzMichelin TiresMRF TyresMitsubishi MotorsNissanPeugeot CitroenRenaultSkodaTata MotorsToyotaTVS MotorsVolvo GroupVolkswagenYamaha Motors
Maruti SuzukiMaruti Suzuki operates its Road Safety initiatives as a part of corporate responsibility. There are 3 programs one of which is in collaboration with the government. Through its various road safety initiatives the company has cumulatively trained over 10 lakh people in safe driving.
Source : Maruti Suzuki, Corporate Section http://www.marutisuzuki.com/maruti-road-safety.aspx
National Road Safety Mission Started in 2008 the company took a commitment of training over 500,000 people in safe driving practices in a span of 3 years. Amongst the five lakh people trained one lakh are from the underprivileged sections of society. The main objective was to make them employable in the driving profession.
Institute of Driving & Traffic Research (IDTR) With the launch of IDTR Maruti Suzuki introduced driving training facilities to India. These include a specially formulated m u l t i - l i n g u a l t h e o r y c u r r i c u l u m , scientifically laid-out driving tracks and advanced driving simulators that replicate Indian driving conditions. This has been launched in Delhi, Haryana, Gujarat and Uttrakhand
Maruti Driving School (MDS) This was started to improve road safety and inculcate safe and systematic driving habits among people. These driving schools are modeled on International Lines, where there are components of Classroom Training, Practical Training and Attitude Training. Maruti Suzuki has has set up over 200 Maruti Driving Schools (MDS) across the country.
Hyundai MotorsHyundai Motors “Safe Move” initiative globally provides classes on traffic safety and advanced car diagnostics and repair.
The CSR activities in India are carried out under Hyundai Motor India Foundation.
Source : Hyundai, About us section http://www.hyundai.com/in/en/AboutUs/HyundaiMotorIndiaFoundation/index.html
Hyundai Traffic Squad Students Traffic Volunteer Scholarship Scheme is an initiative to sponsor the 'economically backward' college students and also help in managing traffic better. A group of carefully chosen students, after proper training by the local traffic police, work as traffic marshals at busy intersections in conjunction with the traffic police to control and manage traffic. The students are paid a stipend for their efforts and this scheme is successfully running in the cities of New Delhi, Chennai and Kolkata.
Hyundai Driving School As part of skill development, driving school was started by the company to train unemployed youth in Kancheepuram & Thiruvallur District - Three batches (100) were trained during 2009.
Honda CorpHonda globally is working to bring traffic safety education as a form of lifelong learning to not only drivers, but also transportation users in all life stages, from children to senior citizens.
Source : Honda, CSR Section http://world.honda.com/CSR/report/pdf/2012/report_2012-12.pdf Toyota Global, Sustainability, CSR Initiatives, Stakeholders, Global Society / Local Communities, Social Contribution http://www.toyota-global.com/sustainability/csr_initiatives/stakeholders/society/contribution.html Toyota, About, Social Contribution section http://www.toyotabharat.com/inen/about/social/social_contribution.aspx
Traffic Safety Education Honda Motorcycle and Scooter India in year 2012 initiated a activity where instructors at dealerships offered traffic safety education to everyone from elementary school students to general riders at a variety of venues.
Toyota Toyota Safety Education Program (TSEP) An interactive learning programme designed to teach school children about road safety in the year 2007. It features interactive courses, traffic booths, an animated film, computer and board games, and an informative website.
Toyota’s global road safety initiatives have programs like Toyota Safety Education Center “mobilitas” and Pedestrian Safety Campaign etc
Chevrolet
Source : Chevrolet, About us, CSR Initiatives http://www.chevrolet.co.in/about-us/chevrolet-india/csr-initiatives.html Hero Moto Corp, About us, CSR http://www.heromotocorp.com/en-in/aboutus/csr
Children's Traffic Education Park The Traffic Education Park is based in Sayajibaug, Vadodara and has been re-open to the public with a helping hand from Chevrolet.
Hero Moto Corp Safe Ride Programs Hero Moto Corp India as part of their CSR initiative run regular “Safe Ride Programs” In order to promote road safety,
Source : Nissan, News Section http://www.nissan.in/en/web/news/news_35761.htmCEAT, About us, Media section http://www.beidiotsafe.com/
CEAT TyresBeidiotsafe.com C E A T l a u n c h e d t h i s w e b s i t e beidiotsafe.com. This website allows users to upload videos about unsafe driving habits on the road onto the website. The website also shares information on types of unsafe drivers and habits.
NissanNissan Safety Driving Forum The program will be launched in three main cities - New Delhi, Mumbai and Chennai. The two-day activity will enable participants to learn about safety through panel displays and simulator devices. At the safety forum, participants will be taught the importance of seat belts and how airbags function.
OthersThe companies mentioned do not have any information regarding road safety on their websites.
Ashok LeylandAudiApollo TyresBajaj Auto LtdBentley MotorsBMW GroupEicherEscorts GroupFIATFord MotorsGood Year TiresKIA MotorsLamborghiniMahindra & MahindraMercedes BenzMichelin TiresMRF TyresMitsubishi MotorsPeugeot CitroenRenaultSkodaTata MotorsTVS MotorsVolvo GroupVolkswagenYamaha Motors
Driver Training
Driving Schools
Traffic rules - Students
Traffic Education
Park
Interactive Learning Program Safety Forums Safety Website
Maruti
Hyundai
Honda
Toyota
Chevrolet
Hero Moto Corp
Nissan
CEAT
Summary
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