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FOR 6 YEARS WE HAVE OFFERED ADVERTISERS BRAND SAFE ONLINE INITIATIVES. IT’S NOT WHAT WE CAN DO, BUT THE WAY WE DO IT.

RMM Online Advertising Overview

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Page 1: RMM Online Advertising Overview

FOR 6 YEARS WE HAVE OFFERED ADVERTISERS BRAND SAFE ONLINE INITIATIVES.

IT’S NOT WHAT WE CAN DO, BUT THE WAYWE DO IT.

Page 2: RMM Online Advertising Overview

• Fully Transparent - Site Level Reporting• ComScore Top 1,000 Sites • Local Market Content Takeover• Customized and Scalable Solutions

• Premium Sites, Inventory, and Placements

• Highest Combination of Composition and Reach• No Pre-Purchased Inventory – NO CRAM DOWNS• Personalized Continuous Optimization • Real Time Reporting

THE RMM ADVANTAGE

Page 3: RMM Online Advertising Overview

RECENT RMM PARTNERS

Page 4: RMM Online Advertising Overview

SOWHYRMM

Page 5: RMM Online Advertising Overview

SOWHYRMM

RMM Online is the digital arm of Lin Media, a multimedia group with broadcast television stations in 17 markets and digital offices in Los Angeles, New York, San Francisco, Chicago, Dallas, Austin, Atlanta, and Boston

RMM is a full solution digital media company with over 10,000 direct publisher relationships for display advertising, a fully certified SEM team, along with full time specialists in SEO, Creative, Social Marketing and Management, Mobile Display, App Development, Web Design, Email Marketing and SMS Texting

Page 6: RMM Online Advertising Overview

YOU’RE THE ARCHITECT. WE’RE THE GRUNTS.

RMMBUILDS IT HOW YOUWANT IT

SITE LISTS

AD UNITS

STRATEGIES

Page 7: RMM Online Advertising Overview

OR EXACTLY WHAT YOU DON’T HAVE TIME TO DO

RMMDOESEXACTLYWHAT YOU NEED

RESEARCH

PUBLISHER RELATIONS

CREATIVE CONCEPTS

Page 8: RMM Online Advertising Overview

TRANSPARENCY

PERSONALIZED ACCOUNT

MANAGEMENT

PREMIUM SITES

PREMIUM PLACEMENTS

RMM MAKESYOUFASTERSMARTERSEXIERIN A PURELY

PROFESSIONAL SENSEOF COURSE

Page 9: RMM Online Advertising Overview

REACH THE RIGHT PERSON AT THE RIGHT TIME IN THE RIGHT CONTENT

RMMHAND SELECTSTHE SITES

OVER 10,000 PUBLISHERS

NO PREPURCHASEDOR EXCHANGE INVENORY

NO CRAM DOWNS

NO REMNANT

DAILY SITE LEVEL OPTIMIZATION

Page 10: RMM Online Advertising Overview

RMMHAND SELECTSTHE SITES

• Extensive research goes into every site selection

• We literally hand select every site to ensure proper content, demographic, psychographic and geographic relevance

• Transparency allows us to select sites based on actual historical performance – not just sites were we already own inventory, like many of competitors do

Page 11: RMM Online Advertising Overview

RMMHAND SELECTSTHE SITES

• RMM’s RedZone allows advertisers 24/7 access to campaign performance and insight

RMM provides you with full access to site level reporting, which provides you with

knowledge and insight into which placements and sites perform the best for

your campaign.

Customizable reports can be sent as

requested by the client

Page 12: RMM Online Advertising Overview

THE “ICING”THERE’S MORE?

Page 13: RMM Online Advertising Overview

displaymedia

CUSTOM CHANNELS

LOCAL MEDIA

COMSCORE TOP 1,000 PROPERTIES

BEHAVIORAL TARGETING

RETARGETING

DIRECT PUBLISHER RELATIONSHIPS

SITE TAKEOVERS

IF YOU CAN DREAM IT WE CAN EXECUTE IT

Page 14: RMM Online Advertising Overview

creative services

CONCEPTING

FLASH AND RICH MEDIA DEVELOPMENT

SITE DEVELOPMENT

VIDEO EXECUTIONS

IF YOU CAN DREAM IT WE CAN EXECUTE IT

Page 15: RMM Online Advertising Overview

ALL THE BIG BOYS. NONE OF THE HASSLE.

searchenginemarketing

Page 16: RMM Online Advertising Overview

searchengineoptimizationYES. IT REALLY HELPS

Page 17: RMM Online Advertising Overview

FACEBOOK AND TWITTER AND LINKEDIN….WHATEVER TOMORROW BRINGS

socialmedia

Page 18: RMM Online Advertising Overview

mobilemarketing

EVEN MY 95-YEAR OLD GRANDMA HAS A CELL PHONE.EVEN MY 95-YEAR OLD GRANDMA HAS A CELL PHONE.

MOBILE DISPLAY AND VIDEO

APP DEVELOPMENT

iPAD RICH MEDIA

SMS OPT-IN TEXTING

LOCATION BASED CONTESTS

Page 19: RMM Online Advertising Overview

THERMMTEAM

MEDIA OPERATIONS

SAM MOFFETTSVP MEDIAXT. 4414

BLAINE BURRISAD OPS DIRECTORXT. 4418

SEM

DAVID SULLIVANSEM MANAGERXT. 4404

ALEX JUDGESEM ANALYSTXT. 4439

OPERATIONS

JON FLATTCEOXT. 4401

SCOTT FRIESENCOOXT. 4423

SHERRI HOLLANDCFOXT. 4403

MARJORIE WINEINGERAP MANAGERXT. 4430

SEO SOCIAL MOBILE

CHRIS LEONARDMANAGER - SSMXT. 4406

BRIAN STACEYSEO SPECIALISTXT. 4427

TEAM CONTACT INFO

E: [email protected]

P: 512) 380.XT#

STRATEGIC PLANNING

LISE HUDSONVP OF SALESXT. 4412

MICHAEL SCHNEIDERGENERAL SALES MANAGER404) 952.5020

MEGAN MATLOCKMEDIA SUPERVISORXT. 4425

BROOKE STEINBERGBRAND SOLUTIONS & RESEARCH MANAGERXT. 4445

BRYAN BROWNCREATIVE DIRECTORXT. 4419

BEN HOLLANDERCREATIVE MANAGERXT. 4441

ANNE MOOREWWW.RMMONLINE.COM