Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

  • Published on
    20-Aug-2015

  • View
    4.231

  • Download
    2

Transcript

2011 Marketo, Inc. Marketo Proprietary and Confidential REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH DISRUPTION Page 2 2011 Marketo, Inc. Marketo Proprietary and Confidential Phil Fernandez Cofounder, President and CEO, Marketo 30+ years of building and managing breakout technology companies. Was president and COO of Epiphany, a public, visionary marketing software company. Sales Lead Management Association 50 Most Influential People in Sales Lead Management three years running. Page 3 2011 Marketo, Inc. Marketo Proprietary and Confidential Introducing Revenue Disruption! Global, social, mobile, digital the great disruptive innovations of our time are forcing us to reengineer our whole approach to marketing Geoffrey Moore, Author of Crossing the Chasm and Escape Velocity Phil opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses. Marc Benioff, Chairman and CEO, salesforce.com provides a clear road map for aligning sales and marketing to generate dramatic bottom-line impact Beth Comstock, CMO, GE Whether you are a business leader or aspire to be one, youre sure to gain valuable insights. Richard Eldh, Cofounder and Managing Director, SiriusDecisions REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH DISRUPTION THE BUYER IS IN THE DRIVERS SEAT. LITERALLY. LIMITED YOUR CHOICES WERE VERY LIMITED YOUR CHOICES WERE VERY IN CHARGE THE BUYER IS MARS SALES IS FROM VENUS MARKETING IS FROM IT TAKES A VILLAGE NOTHING IS CONFIDENTIAL DISRUPTION AGAIN: GRIEF FIVE STAGES OF DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE REVENUE COMPANIES EXIST TO CREATE An organization will likely spend 20-30% or more of their total revenue on marketing and sales YET, ITS ONE OF THE MOST EXPENSIVE AND INEFFICIENT PROCESSES ENORMOUS THE ISSUE IS REAL, THE OPPORTUNITY IS THERE IS NOTHING LEFT REAL GROWTH WHAT YOU NEED IS HARD WORK NOW COMES THE ITS BIGGER THAN ITS BIGGER THAN MARKETING ORGANIZATION ITS THE ENTIRE SIX SIGMA LEARNING FROM IMPROVEMENT CONTINUOUS THE STRATEGIES NEEDED FOR REVENUE GROWTH DEATH OF A BIRTH OF A SALES CYCLE REVENUE CYCLE ROLES RESPONSIBILITES METRICS PROCESSES REVENUE MANAGEMENT PERFORMANCE AWARENESS FRIEND KNOWN NAMES OPPORTUNITY CUSTOMER PROSPECTLEAD SEED NURTURING LEAD NURTURING QUALIFICATION TO CLOSE THE NEW REVENUE CYCLE MODEL BUSINESS PROCESSES NEED TO BE SUPPORTED BY TECHNOLOGY REVOLUTION CHANGE RPM: THE FIRST STEPS REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH DISRUPTION TODAY! www.revenuedisruption.com and all major outlets ORDER YOURS

Recommended

View more >