Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

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  • 2011 Marketo, Inc. Marketo Proprietary and Confidential

    REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH

    DISRUPTION

  • Page 2

    2011 Marketo, Inc. Marketo Proprietary and Confidential

    Phil Fernandez

    Cofounder, President and CEO, Marketo

    30+ years of building and managing breakout technology companies.

    Was president and COO of Epiphany, a public, visionary marketing software company.

    Sales Lead Management Association 50 Most Influential People in Sales Lead Management three years running.

  • Page 3

    2011 Marketo, Inc. Marketo Proprietary and Confidential

    Introducing Revenue Disruption!

    Global, social, mobile, digital the great disruptive innovations of our time are forcing us to reengineer our whole approach to marketing Geoffrey Moore, Author of Crossing the Chasm and Escape Velocity

    Phil opens the door for the next generation of global leaders as he explains how to harness this revolution to transform businesses. Marc Benioff, Chairman and CEO, salesforce.com

    provides a clear road map for aligning sales and marketing to generate dramatic bottom-line impact Beth Comstock, CMO, GE

    Whether you are a business leader or aspire to be one, youre sure to gain valuable insights. Richard Eldh, Cofounder and Managing Director, SiriusDecisions

  • REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH

    DISRUPTION

  • THE BUYER IS IN THE DRIVERS SEAT. LITERALLY.

  • LIMITED YOUR CHOICES WERE VERY

  • LIMITED YOUR CHOICES WERE VERY

  • IN CHARGE THE BUYER IS

  • MARS SALES IS FROM

    VENUS MARKETING IS FROM

  • IT TAKES A VILLAGE

  • NOTHING IS CONFIDENTIAL DISRUPTION AGAIN:

  • GRIEF FIVE STAGES OF

    DENIAL ANGER BARGAINING DEPRESSION ACCEPTANCE

  • REVENUE COMPANIES EXIST TO CREATE

  • An organization will

    likely spend 20-30%

    or more of their total

    revenue on marketing

    and sales

    YET, ITS ONE OF THE MOST EXPENSIVE AND INEFFICIENT PROCESSES

  • ENORMOUS THE ISSUE IS REAL, THE OPPORTUNITY IS

  • THERE IS NOTHING LEFT

  • REAL GROWTH WHAT YOU NEED IS

  • HARD WORK NOW COMES THE

  • ITS BIGGER THAN

  • ITS BIGGER THAN MARKETING

  • ORGANIZATION ITS THE ENTIRE

  • SIX SIGMA LEARNING FROM

  • IMPROVEMENT CONTINUOUS

  • THE STRATEGIES NEEDED FOR REVENUE GROWTH

  • DEATH OF A

    BIRTH OF A

    SALES CYCLE

    REVENUE

    CYCLE

  • ROLES

    RESPONSIBILITES

    METRICS

    PROCESSES

  • REVENUE

    MANAGEMENT PERFORMANCE

  • AWARENESS FRIEND KNOWN

    NAMES OPPORTUNITY CUSTOMER

    PR

    OS

    PE

    CT

    LEA

    D

    SEED NURTURING LEAD NURTURING QUALIFICATION TO CLOSE

    THE NEW REVENUE CYCLE MODEL

  • BUSINESS PROCESSES NEED TO BE SUPPORTED BY TECHNOLOGY

  • REVOLUTION

    CHANGE

  • RPM: THE FIRST STEPS

  • REVENUE GAME CHANGING STRATEGIES TO ACCELERATE GROWTH

    DISRUPTION

  • TODAY! www.revenuedisruption.com

    and all major outlets

    ORDER YOURS