Retail Sales Support TeamGallery Support

Product Placement & Gallery merchandising

Strategic Sales Planning

Stock Management

Events

Castle Galleries website

Retail Sales Support Team |Gallery Support

Acting as a primary point of contact to designated galleries for customer service queries

Each member of the team provides support to a portfolio of galleries

A regular point of contact who knows your gallery & with whom you can develop a rapport …….you know who to call for assistance!

Your contact for limited edition & original art stock , availability & sales enquiries.

Helping to source any artwork you’re looking for. Where we cannot find the artwork you need, we will add the request to a central waiting list.

Assisting with the communication of the monthly ‘activities’ documents and other important communications (i.e. gallery updates etc.)

Promoting new releases and central sales promotions through telephone & e-mail contact. Ensuring that your gallery has received our latest communications and you are aware of any sales opportunities we have provided to you.

Collating sales information to galleries & ASM’s. If you want to know what’s selling in your gallery or across the business we can help!

Going the Extra Mile to help you exceed your gallery target

Retail Sales Support Team |Product Placement & Gallery Merchandising

Helping you merchandise your gallery effectively

Continually monitoring your gallery sales & stock levels.

Looking at each gallery as a stand alone retail gallery with specific individual requirements, dynamics, needs and customers

- Considering sales, location, size, people, customers, banding, capacity

Sending out a companywide, area or gallery specific ‘hot’ list. What are the must have editions for your gallery or brand new originals you need for your best clients!

Finding the right blend of artists for each gallery & suggesting appropriate stock

Reviewing your daily sales & advising on suggested limited edition reorders where needed (please ensure you send your DFE to your designated account contact)

Helping to ensure each gallery has the right mix of limited edition & original artwork. If you need a limited edition for stock, a client view or a juicy original we can help so please call! If needed will arrange transfer from another gallery.

Compiling & communicating display allocations of newly released artwork

Liaising closely with the Original Art team to distribute new original artwork to galleries at the optimum stock level

Retail Sales Support Team | Sales

.....Sales Support & centralised communications to assist you plan your sales strategy

Looking at gallery specific and companywide sales trends.

Analysing sales and stock levels across galleries & company wide sales trends…..

Area & individual gallery sales data via our ‘pivot table’ reports – sales by artist, title, medium, like for like analysis…..

Producing the overall strategic sales plan - i.e. what’s coming out when / have we go sufficient art to sell to hit target?

Plan the dispatch & launch timings of new limited edition releases

Providing additional sales opportunities & promotions….especially at the end of the month to help you hit target!

Producing & communicating the monthly ‘gallery activities’ document …….now on our new Intranet!

Sending weekly / fortnightly ‘gallery update’ e-mails

Retail Sales Support Team | Stock Management

......Helping you get the right art in your gallery & on display Find the overall stocking position to support sales and minimise residual stock

Companywide & gallery specific stock analysis (gallery capacity reports)

Empowering galleries to take responsibility for the management of their stock

Weekly communication of selling priorities

Gallery compliance of CG Display policy and selling priorities- Use of selling priorities to maximise sales & exposure of best selling

titles- Manage stock levels

Retaining the best selling limited editions on display (Green)

Selling of display stock where identified to avoid manufacture of new stock (Red)

Weekly excess stock requests from galleries

Close liaison with ASM’s, Gallery managers & Sales Support team

Suggested & Optional re-stocks for galleries

Retail Sales Support Team | Gallery Events

Working with Sales Support Event Manager, marketing, ASM’s & Gallery managers to assist in event planning

Using gallery sales information to assist with allocation of events – finding the best event programme for each gallery.

Advising on most appropriate limited edition stock to be included in gallery events, exhibitions and shows.

Ensuring physical stock is available for the event

Planning the delivery of limited edition imagery into galleries at the required time to support gallery events

Feedback of sales from events to be considered for future publishing & marketing activities

Retail Sales Support Team | Castle Galleries website

Responsible for the New Castle Galleries E-commerce website

Processing e-commerce sales onto CG.Net

Dealing with customer service calls / e-mails

Contacting clients regarding dispatch of their order

Responding to web enquiries

Updating website availability

Content management - Launch of new ‘rare print’ section this month - Originals offering coming soon

86% of sales taken to date have been from first time buyers 45,000 visits per month! Objective to increase on-line presence / sales & to drive new customers

into galleries

Meet the TeamJames Shepherd | ManagerBruton Street, ICC & Cardiff

I’ve worked at Washington Green since 2003 (1o years this Autumn!)

Joined WG working for the internal trade sales & customer service team.

Responsible for WG trade business from 2008 – 2010

Started working for retail side of the business summer 2010

Set up the new ‘Retail Support Team’ in summer of 2012

Meet the TeamEmma Marshall | London & South East

Royal Exchange, Canary Wharf, Kingston, Guildford (Forest), Bluewater, Brighton, Reading, Windsor, SCP (London), SMS (London), CGN (London)

Emma has moved across from our ‘Sales Support Team’ and will be supporting our ‘London & South East’ galleries

Emma first joined the business in 2009

Having also worked in the previous retail support team Emma possesses exceptional customer service skills, a ‘can do’ attitude & will always go out of her way to help.

Meet the TeamAmanda Pullin | North & Scotland

Glasgow, Edinburgh, Leeds, Harrogate, York, Meadowhall, Nottingham, Chester, Trafford, Manchester, Solihull & Wolves

Amanda joined Castle Galleries in 2010 and after a short stint in our Telford gallery moved to the Mailbox where she excelled.

Amanda joined the team from our Mailbox gallery and has now been with the team for 7 months

Amanda has made an exceptional start to her new role. Her sales tenacity and ability to see things from a gallery perspective will be major asset to her galleries

Meet the TeamMarie Hutton | Midlands & South West

Bristol, Bath, Cheltenham, Milton Keynes Cambridge, Norwich, Leamington, Stratford, Exeter

Marie has joined the team last month having also previously worked at the Mailbox Gallery.

Marie’s appointment is part of our strategy to increase the centralised support provided to galleries enabling the team to work closely with each gallery on a day to day basis

Marie first joined Castle in 2008 working in our Solihull Gallery before moving to our Touchwood store (also in Solihull)

She moved to the Mailbox in Spring of 2009 where she worked alongside, developing her sales skills and product knowledge with one of our best sales people - Jonny Stokes.

Marie has exceptional communciation skills. Her experience, bredth of product knowledge and understanding of Castle practices will make her a huge assest to the galleries she supports.

Meet the TeamRob Bird | Events Manager

Rob Bird has recently joined the team as cover for Abby Marchington who is now on maternity leave (and gave birth to a beautiful baby boy called Jacob Thomas who is now 11 weeks old and doing well!)

Rob will be known to some of you as our Northern ASM a post he has been in for the last 3 years

Rob previously ran his own gallery business in Spain and originally joined Castle Galleries in a event management capacity

Rob brings experience, structure and vision to the role. He aims to strengthen our event programme and the support we provide over the coming months.

Our objective will be to get more upstream with our event planning and review some of our event processes.

Our target to increase sales delivered across gallery events