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how to promote modern retail
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For our Retail For our Retail prospectsprospectsTHIS PRESENTATION IS DEDICATED TO PROMOTE
interactive Marketinginteractive Marketing
to increase revenues and develop marginto increase revenues and develop margin
This is LAURENThis is LAUREN
She’s a marketing manager in Retail
but she’s unhappy…
SHE CAN MAKESHE CAN MAKE
Big brandawareness
Useful customers touchpoints
Awesome corporate image
Interesting advertising
But…But…
Few customers knows that
She has only a limited marketing budget
and revenues from marketing isn’t so great for the moment
But…But…
Because till now she hasn’t heard about…
PROMOhypermarketPROMOhypermarket
Passionate for interactive marketing
And dedicated to
NEXT GEN SALES PROMOTIONNEXT GEN SALES PROMOTION
PROMOhypermarket is:PROMOhypermarket is:
efficientefficientpowerfulpowerful
innovativeinnovativeconvenientconvenient
We are having for you
1)1) TRAFFIC SERVICES TRAFFIC SERVICES 1.1 Analyzer determine and report participants flow using
an open mesh of beacons, GPS, GSM and wifi
1.2 Finder help customers/prospects to find interesting things like promos,staff, or special business areas
Why ?Why ? Because we want to know where we have to make business
Because we want to attract customers from public places
We are having for you
2) PROXIMITY MARKETING2) PROXIMITY MARKETING2.1 STATIC
2.2 MOBILE
create marketing interaction with customers/prospects in a determined area, from static activators, usual near POS
create marketing interaction with customers/prospectsfrom mobile activators, usual in public spaces
Why ?Why ? Because we want to attract first customers/prospects attention
Because we want to be before competition
We are having for you
3) MULTIMEDIA ACTIVATION3) MULTIMEDIA ACTIVATIONBrands and logos
Why ?Why ? Because is very effective and trendy
Because we are using mobile and interactive marketing (+50% increase from 2012) and online video advertising (+78% increase from 2012)
TV/cinema/online video quest
Cars/T-shirts Packages and labels
Online/mobile on website Outdoor advertising
POS materials
We are having for you
4) OPTIMIZATION SERVICES4) OPTIMIZATION SERVICESINTERACTIVE SALES
Why ?Why ? Because using optimization services, we are building margin from costs,easy and effective
INTERACTIVE DISCOUNTS
INSTORE PAYMENTSMOBILE COUPONS
We are having for you
5) PROMOhypermarket5) PROMOhypermarketPRINT CATALOG
Why ?Why ? Because online and mobile sales will become very important both for big business and for customers
ONLINE CATALOG
eSTOeSTORERE
So now…So now…
LAUREN could be happy LAUREN could be happy again…again…
Because…
She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket
To activate all business cards and make special sales on company business network
She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket
to activate Company promo brochure andgive to all consumers reasons to check dailyspecials to stay connected with fun and corporate rewards
She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket
to activate packages and labels,giving more information about products,about recipes, healthy advices, etcproviding to all consumers reasons to look for Interaction, fun and rewards instore orat home
She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket
to activate instore materials, displays, floor signs, staff T-shirts, to build treasure huntand promo hot zonesgiving to all consumers reasons to look for interaction, fun and rewards at shopping
She chooses for her Company to be in PROMOhypermarketShe chooses for her Company to be in PROMOhypermarket
to implement proximity marketing a step before competition
She chooses for her Company to be in PROMOhypermarketShe chooses for her Company to be in PROMOhypermarket
to develop TV/cinema/online video quests and take a big marketing success for her company and for her professionalcurriculum
She chooses for her Company to be in PROMOhypermarketShe chooses for her Company to be in PROMOhypermarket
to develop interactive multipacks, interactive discounts, mobile coupons and mobile wallet optimizing costs and building margin
She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket
to entry in PROMOhypermarket store online /print, increasing e-commerce presenceand take an easy and safe approach to “drive in retail” challange
So, what are you waiting for ?
PROMOhypermarket could provide you:PROMOhypermarket could provide you:
MORE THAN 10 % SALES INCREASE FOR PROMOTED BRANDSMORE THAN 10 % SALES INCREASE FOR PROMOTED BRANDSBRANDAWERENESS DEVELOPMENTBRANDAWERENESS DEVELOPMENT
CUSTOMER LOYALTYCUSTOMER LOYALTY
THANK YOU