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For our Retail For our Retail prospects prospects THIS PRESENTATION IS DEDICATED TO PROMOTE interactive Marketing interactive Marketing to increase revenues and develop margin to increase revenues and develop margin

Retail prospects

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Page 1: Retail prospects

For our Retail For our Retail prospectsprospectsTHIS PRESENTATION IS DEDICATED TO PROMOTE

interactive Marketinginteractive Marketing

to increase revenues and develop marginto increase revenues and develop margin

Page 2: Retail prospects

This is LAURENThis is LAUREN

She’s a marketing manager in Retail

but she’s unhappy…

Page 3: Retail prospects

SHE CAN MAKESHE CAN MAKE

Big brandawareness

Useful customers touchpoints

Awesome corporate image

Interesting advertising

Page 4: Retail prospects

But…But…

Page 5: Retail prospects

Few customers knows that

She has only a limited marketing budget

and revenues from marketing isn’t so great for the moment

But…But…

Page 6: Retail prospects

Because till now she hasn’t heard about…

PROMOhypermarketPROMOhypermarket

Page 7: Retail prospects

Passionate for interactive marketing

And dedicated to

NEXT GEN SALES PROMOTIONNEXT GEN SALES PROMOTION

Page 8: Retail prospects

PROMOhypermarket is:PROMOhypermarket is:

efficientefficientpowerfulpowerful

innovativeinnovativeconvenientconvenient

Page 9: Retail prospects

We are having for you

1)1) TRAFFIC SERVICES TRAFFIC SERVICES 1.1 Analyzer determine and report participants flow using

an open mesh of beacons, GPS, GSM and wifi

1.2 Finder help customers/prospects to find interesting things like promos,staff, or special business areas

Why ?Why ? Because we want to know where we have to make business

Because we want to attract customers from public places

Page 10: Retail prospects

We are having for you

2) PROXIMITY MARKETING2) PROXIMITY MARKETING2.1 STATIC

2.2 MOBILE

create marketing interaction with customers/prospects in a determined area, from static activators, usual near POS

create marketing interaction with customers/prospectsfrom mobile activators, usual in public spaces

Why ?Why ? Because we want to attract first customers/prospects attention

Because we want to be before competition

Page 11: Retail prospects

We are having for you

3) MULTIMEDIA ACTIVATION3) MULTIMEDIA ACTIVATIONBrands and logos

Why ?Why ? Because is very effective and trendy

Because we are using mobile and interactive marketing (+50% increase from 2012) and online video advertising (+78% increase from 2012)

TV/cinema/online video quest

Cars/T-shirts Packages and labels

Online/mobile on website Outdoor advertising

POS materials

Page 12: Retail prospects

We are having for you

4) OPTIMIZATION SERVICES4) OPTIMIZATION SERVICESINTERACTIVE SALES

Why ?Why ? Because using optimization services, we are building margin from costs,easy and effective

INTERACTIVE DISCOUNTS

INSTORE PAYMENTSMOBILE COUPONS

Page 13: Retail prospects

We are having for you

5) PROMOhypermarket5) PROMOhypermarketPRINT CATALOG

Why ?Why ? Because online and mobile sales will become very important both for big business and for customers

ONLINE CATALOG

eSTOeSTORERE

Page 14: Retail prospects

So now…So now…

Page 15: Retail prospects

LAUREN could be happy LAUREN could be happy again…again…

Page 16: Retail prospects

Because…

Page 17: Retail prospects

She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket

To activate all business cards and make special sales on company business network

Page 18: Retail prospects

She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket

to activate Company promo brochure andgive to all consumers reasons to check dailyspecials to stay connected with fun and corporate rewards

Page 19: Retail prospects

She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket

to activate packages and labels,giving more information about products,about recipes, healthy advices, etcproviding to all consumers reasons to look for Interaction, fun and rewards instore orat home

Page 20: Retail prospects

She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket

to activate instore materials, displays, floor signs, staff T-shirts, to build treasure huntand promo hot zonesgiving to all consumers reasons to look for interaction, fun and rewards at shopping

Page 21: Retail prospects

She chooses for her Company to be in PROMOhypermarketShe chooses for her Company to be in PROMOhypermarket

to implement proximity marketing a step before competition

Page 22: Retail prospects

She chooses for her Company to be in PROMOhypermarketShe chooses for her Company to be in PROMOhypermarket

to develop TV/cinema/online video quests and take a big marketing success for her company and for her professionalcurriculum

Page 23: Retail prospects

She chooses for her Company to be in PROMOhypermarketShe chooses for her Company to be in PROMOhypermarket

to develop interactive multipacks, interactive discounts, mobile coupons and mobile wallet optimizing costs and building margin

Page 24: Retail prospects

She choose for her Company to be in PROMOhypermarketShe choose for her Company to be in PROMOhypermarket

to entry in PROMOhypermarket store online /print, increasing e-commerce presenceand take an easy and safe approach to “drive in retail” challange

Page 25: Retail prospects

So, what are you waiting for ?

Page 26: Retail prospects

PROMOhypermarket could provide you:PROMOhypermarket could provide you:

MORE THAN 10 % SALES INCREASE FOR PROMOTED BRANDSMORE THAN 10 % SALES INCREASE FOR PROMOTED BRANDSBRANDAWERENESS DEVELOPMENTBRANDAWERENESS DEVELOPMENT

CUSTOMER LOYALTYCUSTOMER LOYALTY

Page 27: Retail prospects

THANK YOU