Retail Mix & Category Management

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  • Retail Mix & Category Management &

    /

    .

  • Drug Store

    Retail Mix/

    Category Management

    AEC

  • :

    Consumer Behavior & Trend

    Retail Mix

    Category Management (Cat . Man)

    Apply to Drug Store

    Shelf Management CRM & CEM & IT Performance Measurement Tax Planning

  • Consumer Behavior

    (Who What Where When

    Why How How much)

    : Illness , Sickness

    : More than illness

    : Wellness

    : Healthfulness

    Consumer Trend

    Beauty Conscious

    Health Conscious

    New Silver Market

    Working GroupMarket

    Power Kid Market

    Consumer Behavior & Trend

  • One Stop

    Stock Promotion Technology

    (Database)

    Stock

    Technology CRM ,

    CEM

  • Test 1 (Consumer : WHO R U?)

    :

    : ()

    :

    ??? 1

    .....................................................................................................................................

    2 ......................................................................................................................................

    3 ......................................................................................................................................

    4 ......................................................................................................................................

  • 1.Retailing Mix Merchandise Merchandise

    AssortmentMerchandise VarietyMerchandise Support

    PricePrice ConsciousQuality Conscious Price & Quality Perception

    Place Location Store Design & Display

    Promotion Store BasedMarket Based

    2.Category Management

    /

    Merchandise Assortment

    Provide Category Management support for pharmacies.

    Provide Market Analysis on key front of shop categories.

    Manage layout and product positioning within the pharmacy.

    Identify growth opportunities merchandise.

    Provide a suite of Planograms comprised of market top sellers.

    Retailing Mix & Category Management

  • RetailMix

    Personal Selling

    Customer Service

    Store Design and Display Advertising & Sales Promotion

    Pricing

    Merchandise Assortment

    Location

    1.Retail Mix :

  • Merchandise AssortmentMerchandise

    PricingPrice

    Location Store Design & DisplayPlace

    Advertising & Sales Promotion

    Personal selling Customer service

    Promotion

    Retail Mix :

  • Merchandise Management

    1.Retail Mix : Merchandise

  • Retail Merchandise Management

  • Merchandise

    Variety

    Merchandise

    Assortment

    Merchandise

    Support

    Merchandise

    Mix

    + + =

  • Merchandise

    Merchandise Variety

    Merchandise Assortment

    Merchandise support

    Test 2

    Merchandise

    Merchandise Variety

    Merchandise Assortment

    Merchandise support

  • 1 (Cost Orientated Pricing)2

    (Demand- Orientated Pricing)3

    (Competition- Orientated Pricing)

    1.Retail Mix : Price

  • Price : Customer

    PricePrice ConsciousQuality ConsciousPrice & Quality Perception

  • 1.Retail Mix : Place

    1 (Retail Location)

    2 (Store Design and Store Layout)

    3 (Visual Merchandising)

  • 1 Market Area Analysis

    2Trade Area Analysis

    3 Site Analysis

    1 -

  • 2

    -/

    -

    -

    - /

    -

    -

    -

    -

    -

    - /

    - ,

    -

  • (Type

    of Design) 3

    A. Grid Layout

    B. Loop layoutC. Free From Layout

  • Can

    ned

    goo

    ds

    Can

    ned

    Goo

    ds

    Pape

    r Pro

    duct

    s

    Froz

    en G

    oods

    Pape

    r Pro

    duct

    s

    Froz

    en G

    oods

    Fres

    h fr

    uits

    And

    veg

    etab

    les

    Bak

    ery

    Prod

    uct

    Dairy Products Meats

    SnacksEnter Exit

    Checkout Stands

    Enter Beer and Wine

    Grid Layout

  • Loop Layout

    Inte

    rnat

    iona

    l

    Custom Teas

    Town Square

    Aqua Gear

    Nonselling

    Area

    Cross-Training

    Flight

    Entry

    Challenge

    Count

  • Free From Layout

    Storage, Receiving, Marking

    Dressing Rooms

    Tops

    Tops

    FeatureFeature

    Pant

    s

    Clearance

    Items

    Checkout Counter

    Acce

    ssor

    ies

    Jean

    sC

    asua

    l Wea

    rSt

    ocki

    n

    Underwear

    Skirt

    s an

    d

    Dre

    sses

    Skirt

    s an

    d

    Dre

    sses

    Open Display Window Open Display Window

  • 3 ViSuAl MeRcHanDisInG

    1.

    2.

    3.

    4.

  • Space Planning

    1)

    2)

    3)

    4)

  • ( Location of Department )

    1.1 1.2 1.3 1.4 1.5 1.6

    (Adjustment Department)

  • (Location of Merchandise with in Department)

    Planograms

  • 1.Retail Mix : Promotion

    - ,

    -

    Web site

    -

    ,

    -, ,

  • Store-Based

    POS DisplayPersonal SellingIn-Store Sale PromotionIn-Store AdvertisingThe Retail Sale

    Market-Based

    Sales PromotionAdvertisingDirect MarketingSponsorship

    Public RelationExterior Design

    ()

  • 2 Category Management

    1) Category Management : ?

    2) Category Management : ?

    3) Category Management : ?

    4) Category Management : ?

    5) Plano gram Category Management

  • 1) Category Management : ?

    (Business Units)

    ( Category)

    Category

  • %

    Category

  • 1. FSN

    F : Fast Moving

    S : Slow Moving

    N : Non Moving

    2. HML

    Heavy

    Medium

    Light

    3. FIFO (First in First out)

    ABC Analysis

    : Category

  • ABC Analysis

    A Line

    Line

    3

    2

    30%

    20% 50%

    B Line

    Line

    Line

    1

    1

    1

    10%

    10%

    10%

    30%

    C Line

    Line

    Line

    Line

    5

    5

    5

    5

    5%

    5%

    5%

    5%

    20%

    10 100% 100%

  • Category management .....

    1. Brands

    2.

    3. / (

    4. :

    2) Category Management : ?

  • 3) Category Management : ? 1. Category Management

    (POS)2. Category Management

    3. Category Management (Stock Management)

    4. Category Management (Profit/Margin)5. Category Management (Database Management)

  • 4) Category Management : ?

    improve cash flow in their front of shop

    help to make better decisions on what products to stock and promote in store

    store will get a reputation for carrying a strong range of goods that are always available

    Increased sales Improved profit margins Better stock management Improved customer experience

  • Plano gram Category Management

    Merchandising Plano gram

    Merchandising Wall Retail Plan

    http://www.smartdraw.com/examples/view/clothing+merchandising+in+cabinets+planogram/http://www.smartdraw.com/examples/view/clothing+merchandising+in+cabinets+planogram/http://www.smartdraw.com/examples/view/clothing+merchandising+wall+planogram/http://www.smartdraw.com/examples/view/clothing+merchandising+wall+planogram/

  • http://www.youtube.com/watch?feature=player_embedded&v=uFOzRkvsOR0http://www.youtube.com/watch?v=qdYbzskbsUA&feature=player_detailpagehttp://www.youtube.com/watch?v=qdYbzskbsUA&feature=player_detailpage

    http://www.youtube.com/watch?feature=player_detailpage&v=YRHARQdC6Qw

    SmartDraw.

    http://www.youtube.com/watch?feature=player_embedded&v=uFOzRkvsOR0http://www.youtube.com/watch?v=qdYbzskbsUA&feature=player_detailpagehttp://www.youtube.com/watch?v=qdYbzskbsUA&feature=player_detailpage

    Retail Mix & Category Management & / : Consumer Behavior & Trend Slide Number 5 Test 1 (Consumer : WHO R U?)Retailing Mix & Category ManagementSlide Number 8Slide Number 9 Merchandise Management Retail Merchandise ManagementSlide Number 13Slide Number 14Test 2 Slide Number 16Price : Customer Slide Number 18 1 Market Area Analysis 2 Slide Number 21Slide Number 22Slide Number 23Slide Number 24 3 ViSuAl MeRcHanDisInGSlide Number 26 ( Location of Department )Slide Number 28Slide Number 29Slide Number 30 2 Category ManagementSlide Number 32Slide Number 33 : Category ABC AnalysisSlide Number 36Slide Number 37Slide Number 38 Plano gram Category Management Slide Number 40