CEO REPUTATIONAND THE BUSINESS WORLD

MARIAN SALZMAN

AUgUST 2013

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“THE INTERNET? IT WILL NEvER CATCH ON.”

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CEO REPUTATION BRANDINg:

WILL ITCATCH ON?

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WE ARE ALL IN THE BUSINESS

Of gETTINg ATTENTION.

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ATTENTION SEEkERS:

THE MEDIA NEEDS yOU.

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CELEBRITy CULTUREIS NOT THE END Of CIvILIZATION AS WE kNOW IT.

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fAMOUS fOR BEINg fAMOUS–MOMENTUM SEES ITSELfAND fEEDS ITSELf.

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CEOS, DON’T WORRy If yOU ARE SHy AND CAN’T SINg OR DANCE.

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CORPORATE REPUTATION NEEDS C-SUITE REPUTATION.

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IS IT jUST AMERICANSWHO UNDERSTANDTHE POWER Of C-SUITE BRANDS?

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NO.

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ENOUgH Of THE BIg CORPORATES

AND THE BIg CEOBRANDS ALREADy.

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THE gREAT THINgABOUT PERSONAL BRANDINg

IS THAT IT’S PERSONAL.

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PERSONAL BRANDINg LESSONS fROMA LUCky NEWBIE…

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TURN A BUSINESS PHILOSOPHy

INTO A CEOBRAND.

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ARE yOUfAILINgTHE LINkEDIN TEST?

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If yOUR NARRATIvEISN’T STRONgyOU MUST BE TELLINg IT

WRONg.

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MAkE AUTHENTICITy A CORE INgREDIENT Of yOUR CEO BRAND REPUTATION.

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CONTENT IS IMPORTANT, BUT CONNECTINg ISWHAT REALLy COUNTS.

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USE TECHNOLOgIES

TO DEfEND yOUR REPUTATION.

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CEO REPUTATION:THE qUESTION IS NOT WHETHER,BUT HOW AND WHEN.

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THANkyOU.