Relationship Marketing: 21st Century Leadership

21st Century Leadership

“If you can become the leader you ought to be on the inside, you will be able to become the person you want on the outside. People will want to follow you. And when that happens, you’ll be able to

tackle anything in this world.” John Maxwell

Fcebook.com/linz12hack Pintrest.com/linz12hack

LindsayHack.com

@workwithlindsay

youtube.com/user/IronMommy12

Who is Lindsay

Who is Darren Hardy

• Editor and publisher of Success Magazine

• The chair once occupied by Orson Swett Marden, W. Clement Stone, Napoleon Hill, and Og Mandino

• Leader in the personal development industry for seventeen years, television networks–The People’s Network (TPN), and The Success Training Network (TSTN)

• Author of bestselling books The Compound Effect and Living Your Best Year Ever

• Darren was earning a six-figure income by age 18, over a million dollars a year by age 24, and owned a company producing $50 million a year in revenue by age 27.

• sits down with leader in human performance and achievement, and today’s top CEOs, revolutionary entrepreneurs, superstar athletes, entertainers and Olympic champions, and shares the success secrets behind their extraordinary success.

http://www.thecompoundeffect.com/

http://www.success.com/bestyearever

http://www.success.com/bestyearever


The Truths about TODAY• Unemployment is high 11,500,000• Long term unemployment – 27 months or longer• Graduates w/o a job 54% or 6 million people• Med. Income well below avg. $27,000• JOBS aren’t coming back

Millionaires are on the rise• 1900 – 5000 millionaires• 1950 – 100,000 millionaires• 1980 – 1,ooo,ooo millionaires• 2000 – 7,000,000 millionaires• 2020 – 20,000,000 millionaires projected

• Key skills needed to capitalize: 21st Century leadership skills


Several economic shifts causing the acceleration:Technology – we won’t experience 100 years of progress but 20,000 years worth of progress Knowledge – all the information created in 20o3 is done EVERYDAY (i.e. iPhone) Globalization – Competition and sales is global Demographic majority – Millennial generation ( 1980s – 1990s) largest to enter the work forceWill be ½ the work force in 4 years 2020 – holding majority of leadership positions and 5 generations in one workforceMore women then men in the work place, stay at home DADs have doubled

NOT YOUR DADDY’s Leadership!!


Leader is not a Manager or Boss

Leader – Models behaviourBoss – tell you how to do it

Leader – Does it themselves firstBoss – Pushes to get it done

Leader – By example (in front)Boss – Push to do it from the chair (life guard)

Leader – Let’s GoBoss – You Go

“I no longer listen to what people say, I just watch what they do” Winston Churchill


BIG PROBLEM we have:

75% of people consider themselves in the top 10% of the leadership ability

“We tend to judge others by their behaviour, and ourselves by our intentions” - Albert F Schliede

How do you get people YOU want to DO what you want?

Two Questions:1. What attributes do you want?2. Do you have them and demonstrate them?

Think about a person you would love to work with. That person who you wish had sponsored you. Now ask yourself why? Why did you choose them? Would you choose yourself to sponsor you?

Action Step 1: Write down all the attributes that are

important to you and rate 1-10 (1 = not important to me,

10 = most important t me)Attribute Importance 1 - 10

Passionate 10

Accessible 7

Ambitious 9

Authentic 9

Honest 10

Strong Communication

9

Confident 9

Attribute Importance 1 - 10

Intuition 8

Ability to Inspire

10

Caring 10

Balanced 8

Motivational 10

Visionary 9

Ethical 10


Influence 9

Encourage others to succeed

10

Self Improvement

10

Approachable 10

Integrity 9

Humility 9


Strategic 9

Focus 9

Serve others with nothing in return

10

Sense of Humour

8

Modest 8

Accountable 9

Step 1: Write down all the attributes that are important to

you and rate 1-10 (1 = not important to me, 10 = most

important t me)

Leadership Evaluation – The

best way to attract people is to

BE that Person!!Strong Communication

Passionate

Honest

Ability to Inspire

Self Improvement

Approachable

Help & Expect Nothing

Focus

Accountable

Integrity

Confident

Strategic

STRONG COMMUNICATION

"We have two ears and one mouth so

that we can listen twice as much as

we speak." - Epictetus

PASSIONATE“There is no passion to be found

playing small - in settling for a life

that is less than the one you are

capable of living.”Nelson Mandela

HONESTY

No legacy is so rich as honesty.

William Shakespeare

ABILITY TO INSPIRE

If your actions inspire others to

dream more, learn more, do more

and become more, you are a leader.

John Quincy Adams

SELF IMPROVEMENT

Become addicted to constant and

never ending self-improvement

Anthony J. D'Angelo

APPROACHABLE

As a leader, you don’t only lead – you

must also stay open and listen. You

must embrace compassion and

engage empathy. Making yourself

approachable and accessible it’s the

secret ingredient to great leadership.

Dorthy Dalton

GIVE & EXPECT NOTHING IN

RETURNThe real measure of a man’s

character is what he would do if he

knew he would never be found out.

Baron Thomas Babington

Macauley

FOCUS

Most of what we say and do is not

essential. If you can eliminate it,

you’ll have more time, and more

tranquility. Ask yourself at every

moment, 'Is this necessary?”

Marcus Aurelius

ACCOUNTABLILITY

“We tend to judge others by their

behaviour, and ourselves by our

intentions”

Albert F Schlieder

INTEGRITY

“Real integrity is doing the right

thing, knowing that nobody’s going to

know whether you did it or not.”

Oprah Winfrey

CONFIDENCE

“Be who you are and say what you

feel, because those who mind don't

matter, and those who matter don't

mind.”

Bernard M. Baruch

STRATEGY“The essence of strategy is choosing

what not to do. ” Michael E. Porter

Leadership Evaluation

Attribute YOU


7

Passionate 9

Honest 9

Ability to Inspire

9

Self Improvement

9

Approachable 8.5


8

Focus 8

Accountable 8

Integrity 9

Confident 9

Strategic 8

If you want to attract people with your top 12 attributes, youmust BE that person as well.

Rate yourself against these 12attributes. You need to be really honest (which is hard). This will also help you find the areas you can improve on.

If you are really want to growas a leader, ask your team and your mentors/leader to rate You against the 12 attributes as well.

Leadership Evaluation

Attribute Leader #1

Leader #2

Leader #3

Leader #4

Leader #5

YOU


8

Passionate 10

Honest 9

Ability to Inspire

9

Self Improvement

7

Approachable

10


9

Focus 8

Accountable 10

Integrity 10

Confident 9

Strategic 7

Once you have your 12 attributes and have rated yourself, Take your top 5 leaders on your team and rate them as well.

To Become a Better Leader

• Invest in yourself and your personal development

• Write down your goals and make a plan to execute them

• Work deeper with fewer people

• Surround yourself with leaders that inspire you

• If there is someone who has what you want, look at what they do and follow it

Work With Fewer People Deeper

• More time with the RIGHT people

• Even if you don’t know the best people, you can find them

• We DO NOT know enough people – but we can find them

• EXAMPLE – My good friend Jonnah – started his 1st year in college in Arizona.

• On a social scale he rates himself 3/10


Jonnah (3)


3

2

4

Jonnah’s room mate Mark

Mark’s sister Mary

Mark’s cousin Annie

Annie (4)


5

4

4

Annie’s room mate Jessica

Annie’s sister Marla

Annie’s cousin Jack

Jessica (5)


5

5

6

Jessica’s room mate Marlene

Jessica’s sister Marnie

Jessica’s friend Ron

Ron (6)


5

7

6

Ron’s room mate Mark

Ron’s sister Jen

Ron’s friend Rebecca

Jen (7)


8

7

6

Jen’s mom Marie

Jen’s brother Bill

Jen’s friend Sarah

Marie (8)


8

7

9

Marie’s friend Beth

Marie’s brother Dale

Marie’s friend Melissa

Melissa (9)


9

10

9

Melissa’s friend Jane

Melissa’s mother Barb

Melissa’s friend Matt

Barb (10)


• More time with the RIGHT people

• Even if you don’t know the best people, you can find them

• We DO NOT know enough people – but we can find them

Take Away Challenge• Connect with me on one of my social sites and I will send you the

21st Leadership Worksheet

• Find all the attributes that are important to you.

• If you are not sure, think of that person who you would love to sign up with and take a good look at them and see what attributes they have (those are probably the attributes you feel are most important)

• Rate them and pick the top 12 attributes

• Rate yourself against those 12 and BE HONEST – it is a good learning exercise and will help you understand area’s of improvement

• Take your top 5 leaders and rate them AGAINST your 12 attributes

• Have your top 5 leaders rate YOU against your top 12 attributes

• Get your mentors and leaders above you to rate YOU against your top 12 attributes

• REMEMBER in order to attract the right people, YOU NEED TO BE THAT PERSON FIRST. This exercise will help you get there.

Want a Leadership Evaluation Worksheet

• Connect with me on Twitter.com/workwithlindsay

• Follow, Like and Share a post with this statement, “I am committed to becoming a great leader” and I will send you a worksheet to evaluate yourself and your team mates.

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Relationship Marketing: 21st Century Leadership