Seminar 7 - Recruiting Followers A business without followers isn't a business for very long. You can have the best product or brand in the world but customers are unlikely to beat a path to your door unless they know about it. You need a clear message and the right media to win the hearts and minds of your target customers. This session will look at marketing from the point of view of a startup and give you useful pointers on how you can make waves, get noticed and recruit followers on a limited budget. Speaker: Sinead Mac Manus, CEO of Fluency.io Sinead Mac Manus is the CEO and co-founder of Fluency.io - a digital skills startup getting young people into jobs. Graduates of “tech for good” incubator Bethnal Green Ventures, Fluency aims to help the 75 million unemployed young people in the world into work by harnessing the power of technology to give life-changing opportunities to people in need. Fluency was winner of the UK heat of the Challenge Cup in the education category, winner of the Future of Technology in Education Startup Pitchfest and is shortlisted for the 2014 e-Skills Initiative of the Year and are proud to be part of the Big Venture Challenge this year, an programme of co-investment and support for ambitious social ventures. Sinead founded her digital wellbeing company 8fold in 2010 and launched the Digital Academy, training low income women with digital skills, in 2011 - the precursor to Fluency. She is a Fellow of the School for Social Entrepreneurs, the RSA, and an UnLtd and Nominet Trust Award winner. This year she was chosen to join the TechCityInsider100, a select group of tech entrepreneurs helping make digital Britain tick. She is also a finalist in the Techpreneurs Women in Tech Awards and Social Enterprise Entrepreneur of the Year in the Great British Entrepreneur Awards.