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Anika RaniID: 4913931

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OverviewOverview_______

Music retail store

Second hand goods

Music events

Large back catalogue

Online shopping

Real Groove Magazine

Real Groovy Club

Over 20 years of history

In NZ’s four big cities

Competition

Product range

What's next

Posters

Games

Gift vouchers

Free deliver

y!

so so basicallybasically

. . . .

. . . .

Chris Hart Chris Hart builds ‘Real builds ‘Real

Groovy’Groovy’

1981

1989

2001

2008

1

2

3

4

5

wherewhere

whatwhat

whywhy

whowhonextnext

1whewherere

Auckland

Wellington

Christchurch

Dunedin

2whawhatt

Real Groovy is New Zealand's largest retailer of new and used music, books, games

and DVDs.

They have rapidly expanded since their start in 1981, and in recent years progressed to

the online market.

www.realgroovy.cowww.realgroovy.co.nz.nz

3whwhyyThe Music Industry was

booming and continues today. •Technologies advancing

•Digitalisation of music•Consumer demand increasing

competitive competitive rivalryrivalry

. . . . . . . .

Price wars Market share

size

4whwhoo

Well known brand name

Advertising campaignsLocations, locations, locations

Large overseas retailer

Specialised in digital musicTrusted brand name

Large back catalogue

Four prime

locations

Diverse product range

Online market

VSVS..

VSVS..

who doesn’t who doesn’t have:have:

so now Real so now Real Groovy mustGroovy must

. . . . . . . .

5nenextxt

Open more branches across NZ

Reduce competition with The Warehouse

Build on online market base

Provide bigger access and promotions ESPECIALLY for

online users

this will lead to this will lead to moremore

. . . . . . . .

monemoneyy

monemoneyy

and more and more happyhappy

. . . . . . . .

customcustomersers

customcustomersers

including including youyou

. . . . . . . .