What’s in Your Toolbox?

PR in a Digital World

Today’s Agenda

• Presentation (30 min)

• Q&A (10 min)

• Round Table Discussions (20 min)

• Highlights/Q&A (10 min)

• Prize Drawing!

Toolbox Basics

Toolbox Basics

• Listen

• Engage

• Measure

Toolbox Basics

• Listen– Google Alerts– Radian 6, Meltwater Buzz, Techrigy SM2– Manual Labor

Toolbox Basics

• Engage

Toolbox Basics

Toolbox Basics

• Measure– Fans, Friends, Subscribers– Engagement– Share of Voice– Collect Anecdotes– Create Dashboards

Toolbox Recap

Toolbox Basics

• Listen– Google Alerts– Radian 6, Meltwater Buzz, Techrigy SM2– Manual Labor

• Engage– Countless Opportunities

• Measure– Fans, Friends, Subscribers– Engagement– Share of Voice– Collect Anecdotes– Create Dashboards

Q&A

Round Table Discussions

Thought Starters

• Facebook vs. Twitter? What types of organizations are best suited to benefit from each?

• How do you determine if your “fans” on Facebook match your target audience?

• Is Twitter here to stay?• How do you stay current on ever-evolving

social media trends?• What is the next big thing in social media?

Q&A