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Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email protected]

Putting Web 2.0 to Work

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Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo. Not included: A bad ass demo of Socialtext Desktop

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Page 1: Putting Web 2.0 to Work

Putting Web 2.0 to WorkWeb 2.0 Expo 2009 SF

Ross MayfieldChairman, President & [email protected]

Page 2: Putting Web 2.0 to Work

About Socialtext

•Founded in 2002, first vendor in the Enterprise 2.0 market

•Gartner #1 Visionary: Team Collaboration and Social Software

•Offices in Palo Alto, NYC, London

•5,000+ customers worldwide

Social Networking connected with Collaboration as a Service

Page 3: Putting Web 2.0 to Work

Wikis& Blogs

SocialNetworks

Dashboards& Widgets

What People Expect, When They Work

Micro-blogging

Page 4: Putting Web 2.0 to Work

What can they tools do at work?

How do these apply in the business world?

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Page 5: Putting Web 2.0 to Work

Enterprise 2.0

Freeform Social Software Adapted for Organizations– Search– Linking– Tagging– Extensions– Signals

OrganizationsAre MadeOf People

Page 6: Putting Web 2.0 to Work

Enterprise 2.0

Social Intranets Social Extranets

Social Media

Page 7: Putting Web 2.0 to Work

Patterns are Evolving

Enterprise 1.0 Enterprise 2.0Document-centric People-centric

Structured Freeform

Taxonomy Folksonomy

Folders Tagging

Knowledge Management Knowledge Sharing

Need-to-know Need-to-share

One-to-many Many-to-many

Centralized Distributed

Top down Emergent

Heavyweight Lightweight

Rigid Flexible

Long time-to-market cycles Short time-to market cycles

Page 8: Putting Web 2.0 to Work

Search Isn’t the Answer

• The average employee spends 1 day/week searching for people and information

• Search provides results, not answers• Discovery, however, provides answers,

sometimes from people. And context.

Page 9: Putting Web 2.0 to Work

How do our employees know what needs time and attention?

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Page 10: Putting Web 2.0 to Work

How do we work together to make the group productive?

Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

Page 11: Putting Web 2.0 to Work

How do we efficiently share information, questions and context with the people in your company?

Page 12: Putting Web 2.0 to Work

How do our people discover

connections, knowledge and

experts?

Photo Credit: http://www.flickr.com/photos/salendron/947936275/

Page 13: Putting Web 2.0 to Work

Near Time

Social Messaging• New, and near real-time• Ideas spread like wildfire • Organizations move faster

New

Old

Asynchronous Real Time

Page 14: Putting Web 2.0 to Work

Human Resourcefulness

• Are your humans resourceful?• TransUnion saved $2.5m in 5 months with

Socialtext, CTO estimates $5-8m in 2009• How? People working together to solve their

own problems

Page 15: Putting Web 2.0 to Work

Social Software Platform

Socialtext DashboardPersonalized and customizable widget-based dashboard --manage your attention efficiently and effectively

Socialtext WorkspaceWiki Workspaces and Collaborative Weblogsflexible collaboration to participate, re-use and create faster

Socialtext PeopleSocial networking for employees, partners & customers --discover connections, knowledge and experts

Socialtext SignalsSocial Messaging --Share links, Q&A and context

Page 16: Putting Web 2.0 to Work

Q&A

Free Trial at Socialtext.com

[email protected]