DECISION MAKING FOR PURCHASE OF CAR AUDIO PLAYER

SUBMITED TO:- SUBMITED BY:-

PROF.NIHIT JAISWAL YATENDRA NAGAR SECTION “C” GROUP “D”

PIONEER INSTITUTE OF PROFESSIONAL STUDIES

CONTENTS

INTRODUCTION NEED RECOGNITION INFORMATION SEARCH EVALUTUION TABLE PURCHASE DECISION POST PURCHASE BRHAVIOUR SUGGESION FOR IDEAL PRODUCT

INTRODUCTION

Car audio player is an electronic device which is use for hearing music while travelling.

Provide the facility to hear music using USB drive also.

NEED RECOGNITION

Purpose:- entertainment during travelling

Basic requirement:- Good sound quality USB connection

Commercial constants:- price lies between Rs.9000-RS.11000

INFORMATION SEARCH

Market research :- Car jewelers and decorators. ( Behind infinity hotel ) Car designer. ( Behind city center building) . Internet search :- www.bechna.com/shop-online-caraudio

players www.kenwood.com/product/audioplayer

SHORT LISTING OF PRODUCT WITH ITS FEATURES

Pioneer DEH –P5190ub.

Alpine CDA 9886.

Sony Xplod.

Xenos X330 SD.

Ken wood KDC-X9006U .

PIONEER DEH P5190UB

Model no :- DEH p5190 ub Advance sound retriever. USB connection. SD card reader. 52 x4 power speakers Multi language display. Radio band. Warranty of 2 years. Remote support. Price Rs.10,900.

ALPINE CDA 9886

Model no :- CDA 9886 CD-r player 50 x 4 high power speaker USB connection Connection to I pod Remote control Quick search Warranty 1 year Price Rs. 9950

SONY XPLOD

Model no :- CDX-GT686ui 52 x 4 power speaker. USB and I pod connection. Flip down display Radio band Remote support Warranty 18 month Price Rs.9990

XENOS X330 SD Model no :- X330 sd Digital audio/mp3 player. 45 x 4 max power speaker. Multi color display 3 radio band equalizer. Warranty 1 year. Price Rs.9000

KEN WOOD

Model no-KDC-x9006u. 50wX4 speaker. Audio and MP3 support. USB and memory card support. Full colour display. Warranty 1 year. Support remote. Price-9,850.

EVALUTION TABLEAudio players

Pioneer( DEH)

Alpine(CDA )

Sony Xplod

Xenos( X 330)

Ken wood

Price 10900 9950 9990 9000 9850

Warranty 2 years 1 years 1.5 years 1 years 1year

Speaker(power)

52 x4 50 x4 52 x4 45 x4 50X4

USB and SD cardSupport

Yes & Yes Yes & NO Yes &NO NO &NO Yes & Yes

Remote control &radio

Yes & Yes Yes & NO Yes & Yes NO & Yes Yes & No

PURCHASE DECESION

I would like to purchase pioneer audio player after evaluating from evaluation table .

SWOT analyses :-

Strength :- Good sound quality. USB direct connection. Advance sound retriever. Long warranty period.

Weakness :- Comparatively high price than other

Opportunity :- Expand business by using new technology . Make audio player more attractive

Threats :- competitors New technology.

POST PURCHASE BEHAVIOUR OF CUSTOMERS

After purchase of pioneer DEH audio player most of the customer are satisfied because it provide

Long warranty period and Good after sales services

SUGGESION FOR IDEAL PRODUCT

An ideal audio player must support all music files look attractive