Prospecting made easy through mastering the art of Copywriting

Prospecting Made Easy through Mastering the

Art of Copywriting.Eve Namuju

www.esuccessadvisor.com

http://www.esuccessadvisor.com/

Prospecting Made Easy through Mastering the Art of Copywriting.

• Are you one of those people who are tired of picking up the phone all day talking to your leads? Are you asking yourself what’s the one thing that can take your business to the next level and still have a life?

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• The reason most of us start working from home is to be independent, build a business and spend quality time with our families.

• But often times working from home can turn into all day Phone marketing, leaving no time to spend with your family and doing the things you love.


• The most attractive thing in Affiliate marketing is not having to pick up the phone all day convincing prospects to join your business. If you’re working from home you need to learn the one thing that will give you freedom, recruit more people, and make more sales without having to pick up the phone. And that’s mastering the art of Copywriting.


• You must be asking yourself what is copywriting? Simply put Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea.


• To succeed in this area you have to master the art of the written word. You have to understand the dynamics inside copywriting.

• Writing is one of the things we do every day without even paying attention, so it shouldn’t be so hard. You just have to tweak a few things to connect with your audience successfully.


How to become a great Copywriter.

1. You have to write consistently.

• All you have to do is be dedicated to writing something useful every day to your subscribers. Even if you don’t have subscribers, write blogs, articles send an email to your subscribers. With time if you make an effort to research and write good content, people will be drawn to what you have to say.


• Practice makes perfect, don’t worry you really don’t have to be perfect and the best thing is, writing is cost effective if you don’t have the money for a big budget.

• There so many sites to promote your writings for free and drive traffic to your website. And when you start making sales, you will have already practiced how to make killer Ads to draw attention.


2. Write your copy the same way that your talk.

• When you’re writing to your audience you have to be open with them. Don’t try to build an image that you’re not. Your audience needs to feel like they know you. Talk to them the way you would talk to a friend. Don’t use words that you wouldn’t normally use.


• If you remain true to yourself, you will write with passion and your audience will feel it in your words. Just be yourself and make your writing easy to understand. You need to quit trying to be a perfectionist.

• The most broke people in marketing are those striving for perfection, coz they’re always wasting time trying to make things peach perfect and never take massive action.


3. Have great Content that Flows Smoothly.

• Most people who write good copy, always write small chapters, paragraphs with a few lines and their sentences are always short 9-10 words. It creates a smooth flow, which is easy to follow. Long sentences and big paragraphs tend to subconsciously exhaust the reader.


• Make it easy for your readers to consume what you have to say in small chunks without being overcrowded, bored and confused. Always have a catchy heading, a great opening statement and use bullet points.


4. Make it Interesting and engaging.

• You have to capture the attention of your audience by giving them something that they are interested in hearing. Always start with telling them what they should expect to find in your writing. Give them the juicy details step by step and keeping them reading.


• However, most marketers tend to write what they think will please the audience. Don’t be afraid to say what you want to say. With marketing you have to be prepared to loose subscribers. Those who are interested will stay and those who are not will leave, saving you time and effort.


• You need to focus on people who are interested in what you have to say, engage them, get them thinking and asking questions. People will stay around more if you’re not afraid to express your opinion and it will add more money in your pocket.


5. Connect emotionally with your Audience.

• People connect to each other through stories. Tell your audience your story, how you started, your struggles, and how you got where you are. What’s the story behind your product? They need to understand that you know where they are and you can identify with them.


• A good marketer has to understand the dynamics of tapping into someone’s’ emotions. Because the majority of people are governed by their emotions, and most of them buy with their emotions.


6. Give a clear call to action.

• You need to tell people what to do next after reading your information. People are looking for direction. Don’t be afraid to tell them to click the button and get started.

• Don’t be afraid to tell them to get their credit cards and sign up. That’s the whole reason you’re sending them your copy, so be clear on what you want them to do next.


• In order to get results you have to write great copy, you don’t have to be a grammar specialist, just master the dynamics and apply them to your writing. Most marketers sometimes get caught in the learning and waiting for things to be perfect.




• The only way you’re going to get to the next level is good training, implementation and follow through.



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Prospecting made easy through mastering the art of Copywriting