Proposal to Hoedje van Papier (Social Entrepreneurship)

Ye Chen

Mako Shimomura

Manita Meiburg

Lorenzo Ascencion

Matthias Vermeulen

13-3-2014

2014Social Entrepreneurship: Stichting Hoedje van Papier

Social Entrepreneurship: Stichting Hoedje van Papier

TABLE OF CONTEN

1. NAME OF THE PROJECT 2

2. HISTORY 2

3. ORGANIZATION 3

3.1 Target group 3

3.2 Method 3

3.3 Purpose 4

4. ASSIGNMENT 4

4.1 The objective 4

4.2 How? 4

4.3 What? 4

5. HOW TO CONTACT COMPANIES 5

5.1 Step 1: Get in touch with the right people 5

5.2 Step 2: Making the call and plan an appointment 6

5.3 Step 3: Follow up by an email confirmation 6

5.4 Step 4: The appointment & Aftercare 6

Rotterdam Business School Pagina 1


PROJECT PROPOSAL

1. NAME OF THE PROJECT

Identify companies who are interested in collaborating with Hoedje van Papier.

2. HISTORY

The activities of Stichting Hoedje van Papier have their base in Peru, a country of great contrasts

and extreme poverty.

Liesbeth Kerstens (1975) as from 2005 with her foundation “Asociación Pasa La Voz”, she

organized workshops for children growing up in difficult circumstances, such as working

children, orphans, children from slums and children who grow up in a home or juvenile

detention. Common problems include social neglect, physical and sexual violence, broken

families, alcoholism and extreme poverty.

Through multimedia workshops children are taught to take action to improve their living

conditions. They make their own newspaper called Pasa la Voz, self-produced radio programs as

well as private TV items. The workshops and radio or television journalism and film making sure

that the children develop a critical attitude, to form an opinion and to seek solutions to the

problems they encounter in their immediate vicinity. Stimulating creativity and strengthen self-

confidence plays a major role.

Liesbeth's work in Peru was recorded in 2006 by a Dutch camera crew broadcasting LLiNK.



To support its activities in Peru from the Netherlands, Hoedje van Papier was founded in 2005 in

the Netherlands. Due to the good response and enthusiasm in the Netherlands, Hoedje van

Papier started in 2007 with the multimedia workshops in Rotterdam. Meanwhile, this project

involves more than 50 schools in 14 districts in five different towns in Rotterdam. Hoedje van

Papier also started in Breda in the end of 2010.

3. ORGANISATION

3.1 Target group

In the Netherlands, approximately 12% of the children live below the poverty line as announced

by the European Union. These children have fewer opportunities to develop themselves than

their peers, because they grow up under different circumstances. This is often due to a

combination of problems, such as unemployment of parents, school, and health problems in the

family situation. Most of these children and young people growing up in deprived areas.

3.2 Method

The foundation Hoedje van Papier want the kids to bring out this potential and give them the

opportunity through different means of communication and encourage actively using their

neighbourhood, society and the decisions that relate to their immediate environment. At the

same time, the presented communication will give children the opportunity to show at a local,

national and international audience this potential. The current activities are reading to kids and

computer classes.

3.3 Purpose



Hoedje van Papier spends extra attention for language during their activities. They teach

language through organizing playful activities with the children in real life situations; to work

creatively, they make acquaintance with certain aspects of the language. This way they will

learn to write lyrics, create scripts, preparing interview questions, conduct interviews, present

themselves, their views on paper and oral expression on topics that are important to them and

analyze texts from the Internet or conversations with other people. In this way, their oral and

written language skills will enhance their vocabulary.

4. ASSIGNMENT

4.1 The objective

Contact MVO NL or alternative umbrella organisations to identify companies who are interested

in collaborating with Hoedje van Papier to deliver volunteers.

4.2 How?

Consult the report of the former group and use their recommendations as starting point. They

made a list with potential contacts and companies; also how to contact them. The information

they left behind is really going to help us.

4.3 What?

Potential output: A list of interested companies with contact persons and their fields of interest.

Looking from the perspective of (potential) volunteers, to see how they take part in

volunteering from within their own job and company. To bring HVP into contact with a company

that has their own volunteering section.

Recruit volunteers from business life, what do they want?



1. Away from the drudgery

2. To do volunteering, leaving a good and satisfying feeling

3. Maintaining their salary

Stimulate and inspire people with a social heart into volunteering. Check how to combine this

with companies and volunteering section. (Tax benefits, budget / subsidy)

5. HOW TO CONTACT COMPANIES When you want something from a company, you have to approach them in such a way that they

won’t slam the door in your face as soon as they see you. This requires a specific way of

contacting both new and familiar companies. Although there isn’t an optimal or ‘best way’ to do

so, we do know that there are certain guidelines that will improve your chances of success.

5.1 Step 1: Get in touch with the right people

This might seem a bit obvious, but many people think that contacting a company is the most

important step and people sometimes have the impression that everyone knows everything

about the other company. Needless to say, this is not the case and you need to know who to

contact in order to get in touch with the right people. Which person you should get in contact

with, depends on what company you are contacting. If it’s a small business (local supermarket)

it is easier to get directly access to for example the director than when it involves a large

company (Shell or Unilever). For this reason it is best to first dial the regular phone number,

which usually gives you the secretary desk, or information desk. From there they can reconnect

you to the person you actually need to contact, or you can just simply ask for his/her phone

number so you can call him/her back another time.



5.2 Step 2: Make the call and plan an appointment

Once the right person(s) is/are found, you can talk about the actual topics you wanted to

discuss with him/her. Start with introducing yourself and briefly state the reason why you are

calling. After you have done that, ask him/her if it is possible to talk some more on the phone,

because it is very well possible that the other person is waiting for an important phone call for

example. When he/she has some time, elaborate some more and also mention the fact that you

want to have a meeting so you can discuss things face-to-face. After you both agree on a date

and time, say that you are going to send a confirmation email so he/she can read over the

things you discussed when that person needs to.

5.3 Step 3: Follow up by an email confirmation

Step 3 is pretty self-explanatory. It simply states that you put all the details you just discussed

with your contact person in an email, so that he/she has the possibility to re-read any important

information if that is required. Do not forget to include the date and time of the appointment,

so you avoid any misunderstandings.

5.4 Step 4: The appointment & Aftercare

Make sure you have everything, you might need something during your appointment; make it

ready the day before. This will greatly decrease the chance of you being late at the meeting. It

doesn’t matter who you are having an appointment with, being late is a no-no, so make sure

you are early. For this reason it is also important to leave your house well in time, so traffic jams

or canceled trains won’t have a big impact on you. Once at the location of your meeting, do all

the usual formalities: shake hands, get some coffee and start talking about something

unimportant (the weather for example), after which you can start talking about business. If it is

necessary, make some notes and be sure that you discuss every issue that is important to you.

After the meeting, thank the person for his/her time and say that you will keep in contact. As

soon as you get home, send the person you had the meeting with an email thanking him/her



again attached with a document containing your notes. That way the other person can check if

everything is clear to you and you have the correct information.
