Project Report ON Apollo tyres Ltd.

Made by:

Sunny Kumar (079) Avinash Kumar (007)

MBA sem. 2nd sec.A

About Company

Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer.

It was founded in 1976. Its first plant was commissioned in Perambra, Kerala.

The company now has four manufacturing units, one in South Africa, two in Zimbabwe and 1 in Netherlands. It has a network of over 4,000 dealerships in India.

Company ProfileName Apollo tyres ltd.

Industry Tyres

Founded 1972, 42 years ago

Headquarter Gurgaon, Haryana India

Key people Onkar S kanwar (Chairman and MD)

Revenue 27.5 billion (US$2.2 billion) (2013)

History of Company

-1976 Apollo Tyres was registered.-1977 1st plant established at Perambra, Kerala, India.-1991 2nd plant at Limda, Gujarat, India.-1994 Started selling tyres for 2-wheelers.-1995 3rd plant at Kalamassery, Kerala, India.-2006 Expanded operations outside India by acquiring Dunlop's Africa operations.-2008 new plant at Chennai, Tamil Nadu, India.

Vision & Mission of the company

VISION

-To become a significant player in the global tyre indusrty.

-Become a brand of choice, providing customer delight and continuously enhancing stakeholder value.

-To be amongst the most admired companies in India, committed to excellence

Values -Customer First

-Business Ethics

-Care for Society

-Empowerment

-Communicate Openly

-One Family

MISSION -Be a Customer Obsessed Company - Customer First 24x7

-No.1 Tyre Brand in India

-Most profitable Tyre Company in India

-Motivated and Committed team for excellence in performance

-Be a Green Company

CORPORATE STRATEGY

-The strategic factor that the company satisfies is the strength of having a wide range of products. They must be able to continue to maintain many products varieties and build on them efficiently. Using R & D to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally.

-Apollo Tyres Ltd, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across the globe.

Cont…

- company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to over 118 countries. Powered by its key brands — Apollo, Dunlop (brand rights for 32 African countries) and Vredestein, the company offers a comprehensive product portfolio spread across passenger car, light truck, truck-bus, off highway and bicycle tyres, retreading material and retreaded tyres.

OPERATIONAL STRATEGY

Marketing strategy

-Apollo Tyres has plans on increasing their market share significantly in the passenger vehicle segment in India with the launch of the 4G range of tyres.

-The company also has ambitious plans to be a strong contender in the global markets as well. Reiterating their focus on the passenger vehicle tyre segment.

Cont…..

- Apollo Tyres is the largest producer of passenger vehicle tyres in India with a capacity of 35000 tyres per day. In the last one year, the company has managed to increase their market share in the replacement tyre market from 13.5 per cent to 16 per cent. With the addition of these three new tyres aimed at a wider market ranging all the way from the Maruti Suzuki Alto to the Audi A4, Apollo is definitely looking at a larger share of the passenger tyre pie.

Human Resource Strategy

-A member of the Company’s Management Board, his guidance has empowered Apollo to move to the next level of performance.

-Human Resources ,the responsibility of developing robust ,human resource management systems and on Tapan Mitra's able shoulders. He has been instrumental in establishing a best‐in‐class performance management system, leadership Development programmes, market‐driven compensation structures and a host of employee welfare and engagement activities at Apollo. People integration, especially in cases of mergers &acquisitions, is his area of excellence.

Corporate social responsibilty

The company believes that if undertaken in the right spirit and process, social initiatives can be a long term risk mitigator and help manage key business and operational challenges. This framework clearly revolves around the principle of 3 I’s i.e. Involve, Influence and Impact stakeholders. Apollo Tyres Foundation is the body which works dedicatedly towards achievement of these goals.

Life at Apollo

Apollo believes in corporate success by cultivating an atmosphere of fun and productivity in the work place at the same time. Given the low margins of the tyre industry, the company's biggest differentiator is its employees and their creativity — people willing to stretch and innovate to achieve what is often considered impossible by others!

Apollo Tyres Offices

Community

Working with local communities — considered to be a key stakeholder — across its manufacturing locations, is an ongoing initiative for the company. Be it promoting vocational training, providing support for primary and technical education or infrastructure development.

SWOT ANALYSIS Of the company

Strength :- -Wide product variety .- Excellent Geographical coverage across Asian, European and African markets.- Good financial position.- Good Brand awareness about the product.- Has manufacturing plants at India, SA, Zimbabwe and Netherlands.-Over 4000 dealerships in India, and over 900 in South Africa.

Weakness:- -Low presence in latest car models.-Low presence in two/three wheeler segment.-Brand yet to establish itself like the market leaders.

Opportunities:- - More tie-ups with Automobile companies as it’s mainly into B2B market.- Improved Infrastructure has fuelled more and more transportation.-Emergence of India as a hub for small car production. -Emerging markets and improved lifestyle. 

Threats:-

-Price wars.-Stiff competition from national and international brands.-Cheaper technologies.-Volatility in prices and availability of raw material as india’s rubber production is less than its demand.-Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

THANK YOU!!