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InMovie Product Placements.

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IN Movie Product Placement.

“There is nothing accidental in a frame of a movie Like

“Bodyguard 2011” & “Don 2006.”

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Inclusion of branded products, logos, or insignia in a movie is called PVP

Plug versus Placement:a “plug” is an on-camera mention of a brand, usually delivered by a celebrity.

Placement usually integrates a brand into a scene or story line.

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Brand placement had a significant effect on brand image.

Placements can be effective even if they are not consciously recalled

About 70% of visual exposures are

less than five seconds.

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How It works? This may seem a bit confusing, but really, it's quite simple. The

majority of us are getting tired of ads. Today's consumer is inundated with advertising everywhere: billboards, magazines, buses, newspapers, the Internet... And these are just the usual suspects.

 More and more ad-space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes-- we see ads all day.

When it's a product placement. Once mainly found only on the big screen, product placement has been making quite a few appearances on TV .In this article, we'll explain what product placement is and examine how it is used in movies, television.

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Types of placements

Visual: a branded product serves as a prop in the scenery or background

Audible: A character refers to a brand by nameUse: A character uses a productIntegrated: the brand is integrated into the

story line. Integrated placements are the most effective

Virtual placements: (digitally added after the fact)

Lets see some of Examples!!!.

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Audi Q7 – Bodyguard 2011.(type- Visual).

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Some More Stills!.

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Audi Q7 Audible & visual

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Sony Vaio Laptop (type- visual & integral.)

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Some More Stills from movie.

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Sony Laptop (Integral & visual)

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Blackberry Mobile! (type-visual)

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BlackBerry Mobile (audible Type)

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BlackBerry (Audible & integral)

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Don 2006.

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Motorola Phone (type-visual)

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Motorola phone (integral &visual type)

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Oakley Sunglasses(Type – visual)

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THANK YOU!

PRESENTATION BY:

AKIB SIDDIQUI

FU1, 02.