www.productcamp.org/toronto

May 30, 2010 – Ted Rogers School of Management, Ryerson University

Product Design

Presented By :R ichard McCann

Port fo l io Product Management

ProductCamp Toronto – MAY 30, 2010

Bio: Richard McCann

8+ yrs in Product Management15+ yrs in managing web solutions Primarily focused on B2B SaaS applications

ProductCamp Toronto – MAY 30, 2010

Today’s Format

I do a quick recap of Product Design, and get everyone jazzed up

You provide hilarious, insightful, memorable stories for all of us to learn from (no pressure)

We all avoid the #fail tag from lucky folks twittering with their new Ipads

ProductCamp Toronto – MAY 30, 2010

Product Design

Defined: Taking a concept from initial idea to actualization Techniques and Tools that help paint the picture

Mockups, Prototypes, Storyboards Making the idea tangible Iterative Process

Tools: Wireframe of a new web application Cardboard in the shape of an Ipad 3D Rendering of a engine part Plastic model of a new vacuum Use Cases

ProductCamp Toronto – MAY 30, 2010

Design and Modelling

Use the tools that works for you and the idea Storyboard vs. Mockup vs. Physical Model

Stay Focused, Solve the original challenge Who? What is their Goal? What is stopping them?

No construction signs! No fillers! No Weather!

Don’t recreate the wheel on the basics.Usability is paramount. Don’t over-engineer.

Google Search, Iphone, Craigslist, Salesforce, Xbox

ProductCamp Toronto – MAY 30, 2010

Get Feedback

Be able to talk every element of your design.

Show everyoneUse multiple techniques to validate the design Surveys (pictures/demos) Beta groups Customer Focus Groups, 1:1 Sessions (Clients,

Experts) Run Scenarios at it. Carry it around with

you Capture the new ideas the design

generates.Be willing to throw it all away and start

again

ProductCamp Toronto – MAY 30, 2010

Your turn

Question 1:

You’ve are about to extent your product for the Ipad.

What techniques & tools would you use to design the product?

ProductCamp Toronto – MAY 30, 2010

You again

Question 2:

You just finished your first prototype of the Ipad Product Configurator.

How and where do you get your feedback?

ProductCamp Toronto – MAY 30, 2010

Last time, I promise

Question 3:

If you were talking to a junior Product Manager, what tools/techniques would you recommend in Product Design ?

What would you recommend they steer away from?