Hamburg, April 12th, 2017
yStats.com: Thailand places second in the Southeast Asia region in
terms of B2C E-Commerce sales
Newly released from yStats.com, a leading secondary market research firm from Germany, the report Thailand B2C E-
Commerce Market 2017 focuses on findings that reveal how Thailand is the second biggest online retail market in Southeast
Asia regarding sales and is expected to maintain this position through 2025 because of a robust double-digit growth rate.
Key findings from the yStats.com publication suggest that, following Indonesia, Thailand contains the second biggest
economy in the Southeast Asia region, and also ranks second in E-Commerce sales. The expansion of E-Commerce in Thailand is
furthered due to improved Internet penetration, with nearly half of the population having Internet access in 2016. While E-Commerce
penetration still consists of single digits, the rate of B2C E-Commerce sales is forecasted to blossom in the upcoming years.
Information from the yStats.com report reveals that the key market trends in Thailand are mobile and social commerce.
Smartphones have linked people to the Internet, leaving the smartphone penetration rate almost the same as the Internet and making
smartphones a leading device used to access the Internet. Thailand leads the region in share of E-Commerce consumers buying via
mobile. M-Commerce sales are forecasted to reach a share of close to half of total E-Commerce spending in the upcoming years.
Furthermore, social media has become an important sales platform for retailers in Thailand, with over half of online costumers
ordering via social networks.
Lazada has placed as the top online marketplace in Thailand due to its Thai website receiving more visits than the closest two
contenders combined, reveals the yStats.com report. In an effort to challenge Lazada, another major player, the Central Group,
acquired Zalora, an online clothing retailer while also planning to increase omnichannel development and logistics capabilities during
2017. Launched in December 2016, South Koreas 11street also made its mark by registering thousands of sellers and over one
hundred thousand consumers on its platform by early 2017.
For further information, see: https://www.ystats.com/wp-content/uploads/2017/04/20170101_Product-Brochure-Order-Form_Thailand-B2C-E-
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to
providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our
areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover
a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide
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including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an
expertise in the areas of B2C E-Commerce and Online Payment.