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PRESS RELEASE

Hamburg, May 27th, 2016

Online shopping in Africa awaits improvements in payments and

delivery says new report by yStats.com

Hamburg based research organization yStats.com has focused its attention on the fast-growing markets of the African

continent with its new publication: “Africa B2C E-Commerce Market 2016.” The report suggests that the region has much

growth potential as Internet connectivity increases through mobile technology and the challenges of underdeveloped delivery

systems and secure payment methods are overcome.

Africa has had the most rapid Internet growth rate in the world in the past five years. Still, Internet penetration rates remain

low compared to other global regions. Mobile is the main means of Internet connections in Africa, according to the yStats.com report,

as fixed connections make up less than 10% of the total Internet subscriptions in many countries throughout the continent, such as

South Africa and Tunisia.

As Internet connectivity has grown, consumers are beginning to see the advantages of online shopping. Surveys cited in the

yStats.com publication show that convenience is one of the enticements for buying online, for instance, in Nigeria and Kenya, but the

fact remains that few Internet users in Africa have made an online purchase.

The yStats.com report points to two main barriers to wider acceptance of B2C E-Commerce in Africa: delivery infrastructure

and secure payment methods. Several countries lack even an organized physical address system, and cash on delivery is the main

payment method that the developing local online merchants, Takealot, Jumia and Konga among them, must deal with.

For further information, see: https://www.ystats.com/wp-content/uploads/2016/05/20160526_Africa-B2C-E-Commerce-Market-2016-by-yStats.com_.pdf

Press Contact:

yStats.com GmbH & Co. KG

Behringstrasse 28a, D-22765 Hamburg

Phone: +49 (0)40 - 39 90 68 50

Fax: +49 (0)40 - 39 90 68 51

E-Mail: press@ystats.com

Internet: www.ystats.com

Twitter: www.twitter.com/ystats

LinkedIn: www.linkedin.com/company/ystats

Facebook: www.facebook.com/ystats

About yStats.com

Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We

are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading

companies worldwide.

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PRESS RELEASE

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and

timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on

online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce

Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and

journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary

market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.