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Johnson Publishing, Inc.

Melvin Randolph B7401

OutlineCompany History

Vision, Mission, Values

Where Company Is Going

Market Place Standing

Current Needs

Organizational Structure

Theories And Models

Models And Tools

Aligning Organizational Goals

Future Of Company

Company History

Ebony and Jet magazines are owned and published by American company Johnson Publishing, Inc. The company was founded in 1942 by John. H. Johnson and headquarter in Chicago, Illinois (Enotes, 2012). Presently this company is privately held and its chief executive officer is Desiree Rogers. Johnson publishing is the largest black owned publishing company in the United States.

Vision, Mission, Values

“Committed to celebrating the rich Black American experience by creating products that inform, entertain, engage, and inspire.”

Where The Company Is Going

Market Place Standing

Current Needs

"The sale of 820 S. Michigan is part of the continuing evolution of the company that my father and mother started in the early 1942s," Linda Johnson Rice, Johnson Publishing Co. chairman, said in a statement.

"Just as when JPC moved to this location in 1972, my father would be the first to say it makes good business sense to relocate to space that serves the current needs of the company."

Younger readership is needed for both Ebony and Jet Magazine.

Organizational Structure

Theories According to Dr. Carlos Thomas, a professor of Management and E-Commerce at Southern University, he argues that there is a general struggle that some family owned businesses have when it comes to securing the rational mindset necessary to expand and grow as the environment changes.

"There is extensive literature which cites that entrepreneurs who are used to micromanaging the company can sometimes have trouble adjusting their business model." "Ebony and Jet failed to respond to the 'Paradigm Shift' in the industry-at-large by sticking to that which is familiar," says Dr. Lewis. "There is also the socio-economic shift in that African Americans have been moving away from 'traditional' black/African American publications and Ebony & Jet may have missed this shift or decided to stay the course."

Vroom–Yetton decision modelAutocratic Type 1 (AI) – Leader makes own decision using information that is readily available to you at the time. This type is completely autocratic.

Models And Tools

The Johari Window model can be used to assess and improve a group's relationship with other groups.

The GRPI model suggests that teams and their leaders will function most effectively if they address the four stages of planning .

Fierce Conversation where you clarify expectations and share concerns.

S.M.A.R.T.E.R. Goal Setting

Kurt Lewin proposed a three stage theory of change commonly referred to as Unfreeze, Change, Freeze model (Chain Management, 2012).

Ask the individual to meet at their earliest convenience: Name the issue.

At the meeting, thank them for coming. Name the issue again.

Select a specific example that illustrates the behavior or situation you want to change.

Describe your emotions about this issue.Clarify what is at stake.

Identify your contribution to this problem.Indicate your wish to resolve this issue.

Invite your partner to respond

Brainstorm options for the best way forward

Resolve to work together to initiate the next steps and thank the individual

FIERCE CONVERSATION

S - Goals must be Specific and the more specific the better. State your goal in as exact of terms as possible.M - Targets should be Measurable. That which you measure will be treasured, so think about what will be the measurement of your achievement of your goal.A - Goals should have Accountability. Who or what are you accountable to for the goal?R - Goals must be Realistic. Unrealistic goals will lead to discouragement.T - Targets should be Time based. Decide your time-table for completion, and stick to it.E - Goals should be Exciting. Exciting goals will be met far sooner than boring, bland goals.R - Goals should be Recorded, in a place where you can look at it every day.

Article Source: http://EzineArticles.com/92418

S.M.A.R.T.E.R. GOAL SETTING

CHANGE MODEL PROCESS

JOHARI WINDOW

Green is smaller: Leaders do not accept advice and feedback and makes decision for company solo.

JOHARI WINDOW

Green is Larger : Leaders can accept advice and feedback in helping to the lead the company in a new direction

G.R.P.I. MODEL

Aligning Organizational Goals

Organization Goals

Attract Younger Readers

Maintain a Stable Readership

Financial Stability

Organization Efforts

Redesign

Circulation Outsource

Downsizing

Future Of Company

Redesign aimed at appealing to goal oriented , engaged, stylish readers from ages 29-35.

New Ebony and Jet Logo

Expanded Color Palette

New Departments

Profile successful African-Americans

Lifestyle Articles

Marek, L. (2012). Jet set: bucks industry trends as it eyes return to profitability. Retrieved from http://www.chicagobusiness.com/section/issue01?date=20120626.

Prince, R. (2012). Johnson publishing sells historic building. Retrieved from http://www.blackradionetwork.com/johnson_publishing_sells_historic_building

Rosenthal,P. (2012). Johnson publishing ceo desiree rogers trying to breathe new life into ebony, jet magazines. Retrieved from http://articles.chicagotribune.com/2011-03-06/business/ct-biz-0306-phil-20110306-15_1_ebony-jet-magazines-johnson-publishing

Watkins, B. (2012). Why ebony & jet magazine may be doomed. Retrieved fromhttp://urbanlifeandstyle.com/index.php?option=com_content&view=article&id=669:why-ebony-a-jet-magazine-may-be-doomed&catid=47:music&Itemid=128.

REFERENCES