Importance Of Business Consulting In Marketing

By : Ankita Bharti

Source: Research starters Business ; Applications Of Business Consultancy in Marketing.

Consultancy????

An agency or business of offering advice in a specific field.

Serves as a lifeline to the business; specifically to the entrepreneurs.

The individual needs to make sure that others understand the benefit of doing business with the new consultant.

Consultancy????

Levinson and McLaughlin suggest a Guerilla marketing formula on budgeting as the 60/30/10 Guerilla Marketing Formula .

The approach advocates a balanced budget distributed among current clients (60%), prospective clients (30%) and the broader market (10%)

Types Of Clients

1 Current Clients

2

3

Prospective Clients

Broader Market

Tips Of Effective Networking

Have Crisp Elevator Pitch

Listen to the person with undivided attention.

Be Proactively helpful.

Go to the places where your clients and people of your industry go

Niche Of Consultancy Networking

Networking

Cold Call Pitching

7 Steps Of Cold Call Pitching

1Change your mental objective before making a call.

2

3

4

Understand the mindset of the person being called

Identify the core problem that is to be solved.

Start with a dialogue not a presentation.

7 Steps Of Cold Call Pitching

5

6

7

Start with core problem question

Identify and reduce hidden pressure.

Determine a fit.

Must for Consultancies’ Success

Best Quality

Best price

Methods, tools, and approaches

Service responsiveness

Consultants’ credentials

Importance of the client

Testimonials and references