1. Date Sept 2009

2. Noa UK Headlines September 2009

More visitors more appetite for news

Total unique visitors 46.4 m. Up 3% on month, up 29% on year

Weekday unique visitors up 4% on month, up 16% on year

Saturday UVs up 6% on month, up 27% on year

Sunday UVs up 5% on month, up 18% on year

Total dwell time down 6% on month

Visits via mobile (global) 1.7m, down 10% on month

Most popular time 1p.m. Weekdays; 10 a.m. Saturdays; 8 p.m. Sundays

Popular sections News share up 19% on 2008, Culture* share up 22%

Entry points News section 21% more popular as entry point

*Entertainment/Film//TV/Books/Arts/Theatre/Media/Music

3. Noa Global Headlines September 2009

More visitors more appetite for news

Total unique visitors 127.4 m. Up 6% on month, up 128% on year

Weekday unique visitors up 4% on month, up 13% on year

Saturday UVs up 2% on month, up 15% on year

Sunday UVs up 2% on month, up 213% on year

Total dwell time down 3% on month

Visits via mobile (global) 1.7m, down 10% on month

Most popular time 1p.m. Weekdays; 10 a.m. Saturdays; 8 p.m. Sundays

Popular sections News share up 6% on 2008, Culture* share up 17%

Entry points Home Pages 18% more popular as entry point

*Entertainment/Film//TV/Books/Arts/Theatre/Media/Music

4. Noa Headlines September 2009

The spikes

UK online newspaper users follow the news

Highest weekly UV w/c 7 th . 3 convicted of plot to bomb airliners

Highest daily UV 28 th . Suicide verdict on mum hounded by yobs. Polanski arrest, Baroness Scotland cleaner controversy.

News coverage 30 th. Cervical cancer jab death, Browns conference speech

Culture 28 th? Robbie Williams rejoins Take That??

Personal Finance 28 th . Chaos on money markets

Sport 1 st. Eduardo ban in football diving controversy

Science/Tech/nature 8 th. Breakthrough in fight against Alzheimers

Global sci/tech visits hit 4.8 times daily average for month

Commentary 28 thSept. Mandelson and Brown at Labour conference

Politics 30 th . Browns conference speech

Business/Finance 22 nd . Lord Turner attacks City traders

5. 6. Unique Visitors & Visits millionsSept 2009 46.4 127.4 106.2 240.1 Unique Visitors Visits UK UV Global UV 84.2m net UVs Globally 27.7m net UVs UK 7. 8. Unique Visitors millions Sept 2009 by dayUK UV Global UV 9. Unique Visitors millions- WeekdaySept 2009 10. 11. Total Dwell Time Millions MinutesSept 2009 12. % Dwell Time*Sept 2009 9 mins 25 secs 9 mins 10 secs Total dwell time/visitsmore than 1 page view 26 mins 46 secs 21 mins 32 secs Total dwell time/UV more than 1 page view > 10 Min 4 - 10 Min 2 4 Min 1 2 Min < 1 Min 13. 14. Average Unique Visitors by Hour of Day WeekdaysSept 2009 midnight UK AVG UVGlobal AVG UV Global AVG UV All Week 15. Average Unique Visitors by Hour of Day SaturdaySept 2009 midnight UK AVG UVGlobal AVG UV Global AVG UV All Week 16. Average Unique Visitors by Hour of Day SundayAug 2009 midnight UK AVG UVGlobal AVG UV Global AVG UV All Week 17. 18. Most Popular Sections Aug 2009% of Unique Visitors visiting each section 19. Most Popular SectionsSept 2009 Page Group Page Sub Group UK % of UV Global % of UV Homepage Homepage 33.1 23.5 News News/Domestic News/International News 38.7 41.6 Sport Sport 16.9 13.5 Business & Finance Business/Finance 5.2 3.4 Lifestyle Woman & Fashion/Travel/Motoring/Health/ Lifestyle/Food & Drink/Gardening/Education 20.3 16.4 Culture Entertainment/Film & TV/Books/Arts/ Theatre/Media/Music 32.0 29.9 Personal Finance Personal Finance/Home & Property 4.9 2.5 Science Technology & Nature Technology/Environment/Science 5.9 8.9 Commentary Commentary 5.0 4.3 Service Games/Classified/Blogs & Forums/ Registration & Login 12.9 7.9 Politics Politics 3.1 2.2 20. Monthly Unique Visitors 000s:Sep 2009 53,047 29,998 20,878 17,184 38,032 3,190 11,369 10,114 2,827 5,490 4,347 21. UK Monthly Unique Visitors 000s:Sept 2009 22. Daily Unique Visitors 000s:Sept 2009 2,134 2,542 976 995 1,959 139 446 491 133 268 210 23. UK Daily Unique Visitors 000s:Sept 2009 24. 25. Most Popular Entry PointsSep 2009 26. Online national Newspapers accessed via mobile Sept 2009 based on global visits 27. Online National Newspapers accessed via mobileSept 2009 1,703,399 = 0.71% of Total global visits 28. 29. Global Top 10 Referring DomainsSept 2009 Referring Domain - Global Sum Of Unique Visitors Search Engines - Global Sum Of Unique Visitors Direct Traffic 33,360,433 Google 50,067,209 Drudgereport.com 7,692,503 Yahoo 5,720,880 Facebook.com 1,709,547 MSN 2,499,953 Yahoo.com 1,412,214 AOL 660,151 Stumbleupon.com 1,335,894 ASK.com 344,053 bbc.co.uk 1,141,451 Search.bt.com 115,301 Digg.com 1,084,835 Virginmedia.com 111,201 Wikipedia.co.uk 861,099 Search.conduit.com 64,940 Fark.com 742,508 Search.mywebsearch.com 46,164 Reddit.com 662,338 Search.orange.co.uk 42,600 30. UK Top 10 Referring DomainsSept 2009 Referring Domain - UK Sum Of Unique Visitors Search Engines - UK Sum Of Unique Visitors Direct Traffic 14,448,121 Google 23,011,715 News.bbc.co.uk 696,146 Yahoo 2,356,191 Facebook.com 508,798 MSN 1,347,707 en.wikipedia.org 281,162 AOL 424,327 Twitter.com 181,716 ASK.com 208,034 newsnow.co.uk 164,703 Search.bt.com 115,287 bbc.co.uk 134,414 Virginmedia.com 99,382 Drudgereport.com 128,516 Search.orange.co.uk 42,591 Digitalspy.co.uk 95,515 Search1.sky.com 37.202 Stumbleupon.com 95,259 Search.conduit.com 26,461 31. Top Global Search WordsSept 2009 1 THE SUN 26 TIMESONLINE 51 DREAMTEAMFC 76 CASTER SEMENYA 2 DAILY MAIL 27 DREAM TEAM 52 WWW.THESUN.CO.UK 77 MIRROR NEWSPAPER 3 GUARDIAN 28 THE INDEPENDENT 53 THE GUARDIAN NEWSPAPER 78 KINDRED SPIRITS 4 SUN 29 EVENING STANDARD 54 BIG BROTHER 79 THE SUN ONLINE 5 THE TIMES 30 MIRROR 55 PAGE3.COM 80 SUN NEWSPAPER UK 6 THE SUN NEWSPAPER 31 SUNDAY TIMES 56 SUN NEWS 81 SUSAN BOYLE 7 TIMES 32 MAIL ON SUNDAY 57 DAILY MAIL ONLINE 82 TELEGRAPH JOBS 8 THE GUARDIAN 33 DAILY RECORD 58 GUARDIAN UNLIMITED 83 DAILY MIRROR UK 9 TIMES ONLINE 34 THE SUN DREAM TEAM 59 GUARDIAN FOOTBALL 84 TIMESONLINE.CO.UK 10 THESUN 35 THESUN.CO.UK 60 SUN ONLINE 85 THETIMES 11 SUN NEWSPAPER 36 THE TIMES ONLINE 61 GUARDIAN.CO.UK 86 DAILY MAIL NEWSPAPER 12 GUARDIAN JOBS 37 THE SUN UK 62 LONDON SUN 87 UK SUN 13 DAILY MIRROR 38 GUARDIAN NEWSPAPER 63 SUNDAY MAIL 88 THISISMONEY 14 DAILYMAIL 39 DREAMTEAM 64 THE DAILY MIRROR 89 NEWS 15 THE DAILY MAIL 40 SUNDAY MIRROR 65 GUARDIAN UK 90 JOBS 16 THE MAIL 41 LONDON TIMES 66 TIMES ON LINE 91 PAGE 3 GIRLS 17 PAGE 3 42 MAILONLINE 67 WWW.DAILYMAIL.CO.UK 92 THE DAILY MAIL UK 18 MAIL ONLINE 43 DERREN BROWN 68 THE MAIL ONLINE 93 THE GUARDIAN JOBS 19 MAIL 44 CROP CIRCLES 69 THE OBSERVER 94 DAILY MAIL FANTASY FOOTBALL 20 INDEPENDENT 45 KATIE PRICE 70 THIS IS LONDON 95 JAYCEE LEE DUGARD 21 THE MIRROR 46 DAILYMAIL.CO.UK 71 THIS IS MONEY 96 HOROSCOPES 22 SUN DREAM TEAM 47 FEMAIL 72 ENCOUNTERS 97 GUARDIAN ONLINE 23 DAILY MAIL UK 48 SUN UK 73 DERREN BROWN LOTTERY 98 INDEPENDENT NEWSPAPER 24 DAILY MAIL NEWS 49 KANYE WEST 74 MAIL ON LINE 99 THE SUNDAY TIMES 25 PAGE3 50 OBSERVER 75 SUNDREAMTEAM 100 THISISLONDON 32. Top UK Search WordsSept 2009 1 THE SUN 26 PAGE 3 51 THIS IS MONEY 76 DAILY MIRROR UK 2 DAILY MAIL 27 TIMESONLINE 52 SUN ONLINE 77 THISISLONDON 3 GUARDIAN 28 THE SUN DREAM TEAM 53 SUNDREAMTEAM 78 GUARDIAN ONLINE 4 SUN 29 MAIL ON SUNDAY 54 WWW.THESUN.CO.UK 79 INDEPENDENT NEWSPAPER 5 THE SUN NEWSPAPER 30 DAILY RECORD 55 THE MAIL ONLINE 80 SUNDAY PEOPLE 6 THE TIMES 31 THE INDEPENDENT 56 KINDRED SPIRITS 81 DAILY MAIL NEWSPAPER 7 TIMES 32 SUNDAY TIMES 57 DERREN BROWN LOTTERY 82 THE MIRROR NEWSPAPER 8 GUARDIAN JOBS 33 DREAMTEAM 58 THE GUARDIAN NEWSPAPER 83 WWW.DAILYMAIL.CO.UK 9 TIMES ONLINE 34 THE TIMES ONLINE 59 THIS IS LONDON 84 MIRROR BINGO 10 THE GUARDIAN 35 DAILY MAIL UK 60 TELEGRAPH JOBS 85 TIMES ENCOUNTERS 11 SUN NEWSPAPER 36 SUNDAY MIRROR 61 THE DAILY MIRROR 86 MEDIA GUARDIAN 12 THESUN 37 GUARDIAN NEWSPAPER 62 JOBS 87 THETIMES 13 DAILY MIRROR 38 DERREN BROWN 63 NEWS 88 PETER ANDRE 14 THE MAIL 39 PAGE3 64 THISISMONEY 89 TIMESONLINE.CO.UK 15 MAIL 40 THESUN.CO.UK 65 TIMES ON LINE 90 DREAM TEAM FC 16 THE DAILY MAIL 41 KATIE PRICE 66 MIRROR NEWSPAPER 91 STRICTLY COME DANCING 17 DAILYMAIL 42 DREAMTEAMFC 67 THE GUARDIAN JOBS 92 GUARDIAN JOBS UK 18 MAIL ONLINE 43 FEMAIL 68 GUARDIAN UNLIMITED 93 SUN DREAMTEAM 19 SUN DREAM TEAM 44 MAILONLINE 69 MAIL ON LINE 94 ENCOUNTERS DATING 20 THE MIRROR 45 BIG BROTHER 70 DAILY MAIL FANTASY FOOTBALL 95 SHARES 21 DAILY MAIL NEWS 46 OBSERVER 71 GUARDIAN FOOTBALL 96 THE DAILY MAIL UK 22 INDEPENDENT 47 SUN NEWS 72 HOROSCOPES 97 THE MAIL ON SUNDAY 23 DREAM TEAM 48 SUNDAY MAIL 73 DAILYMAIL.CO.UK 98 KEITH FLOYD 24 EVENING STANDARD 49 DAILY MAIL ONLINE 74 THE SUN ONLINE 99 THE SUNDAY TIMES 25 MIRROR 50 ENCOUNTERS 75 THE OBSERVER 100 SUN NEWSPAPER UK 33. Unique Visitors millions Jan-Mar 2009 by week 14.2 15.3 14.6 14.8 16.0 15.4 13.6 14.8 14.5 14.9 15.6 14.8 14.4 36.7 39.8 37.8 38.4 39.7 42.6 35.2 38.2 36.4 37.6 40.7 37.8 38.4 UK AVG UV Global AVG UV 34. Unique Visitors millions Apr-Jun 2009 by week 34.1 13.0 34.4 12.6 35.9 12.8 12.8 14.1 12.8 13.1 33.3 35.1 33.7 33.6 32.8 12.4 13.9 14.1 13.4 13.5 36.7 36.2 36.7 37.6 13.1 36.6 UK AVG UV Global AVG UV 35. Unique Visitors millions Jul Sept 2009 by week UK AVG UV Global AVG UV 13.7 12.5 13.1 12.8 12.5 12.9 12.9 12.9 36.7 31.8 33.1 32.4 32.0 31.8 33.6 32.8 12.7 13.1 13.1 13.3 33.6 37.0 33.6 34.7 36. Unique Visits millions Jan-Mar 2009 by week 29.1 28.6 29.3 27.6 24.9 28.5 30.7 27.7 27.7 27.9 29.7 27.5 26.8 62.9 63.8 64.4 61.5 65.6 66.7 55.3 61.2 60.0 61.1 66.4 60.5 61.5 UK AVG UV Global AVG UV 37. Unique Visits millions Apr-Jun 2009 by week 23.8 23.2 23.3 23.7 26.0 23.1 24.4 22.7 26.2 26.7 25.3 25.3 24.9 54.2 53.8 55.8 52.9 56.3 52.7 53.9 52.1 59.6 59.2 59.3 60.2 59.4 UK AVG UV Global AVG UV 38. Unique Visits millions Jul-Sep 2009 by week 25.7 23.8 25.0 24.3 24.0 25.2 25.0 24.7 59.2 52.8 55.0 53.7 53.4 54.0 55.9 54.5 54.2 58.2 53.9 55.6 23.4 24.3 24.2 24.7 UK AVG UV Global AVG UV 39. Average Unique Visitors & Visits by day Sept 2009Global Visits UK visitors UK Visits Global visitors 40. UK Average Unique Visitors by day Sept 2009Homepage News 41. UK Average Unique Visitors by daySept 2009 Culture Personal Finance Lifestyle Sport 42. UK Average Unique Visitors by daySep 2009 Service Science Tech & Nature Commentary Business & Finance Politics 43. Global Average Unique Visitors by daySept 2009News Homepage 44. Global Average Unique Visitors by daySept 2009 Culture Personal Finance Lifestyle Sport 45. Global Average Unique Visitors by day Sept 2009 Service Business & Finance Commentary Science/Tech & Nature Politics 46. About Noa

• Noa covers the online sites for participating NMA member titles: Mail online, Guardian online, Independent online, Mirror online, Sun/NOTW online, Times online and Evening Standard online.

• For all the aggregated metrics, Noa provides both global and UK data.

• For individual site data only UK data has been charted

Where the individual site data shows the same pattern as the aggregated data, we have provided the data in the appendix

Noa is designed to be complementary to other data sources such as ABCe and BMRB.

Noa will show a variation from individual newspaper site ABCes, as no two systems are ever identical

Noa is benchmarked against the ABCes to ensure that differences are within a reasonable margin

Noa uses one methodology applied across all participating NMA member sites to provide a transparent and consistent measurement.