Embed Size (px)
DESCRIPTION
In this presentation, David Jenyns talks about the strategies that will position your business for online success. He walks you through the process of becoming a leader in your industry niche by working on your best ideas, building something that is valuable, and maintaining focus. These are the strategies that are proven to reward businesses with favorable outcomes. Want to learn more on how you position your business online? Visit http://www.melbourneseoservices.com/seo-services-australia/internet-marketing-consulting-services/
Citation preview
BUSINESS MODELSPosition yourself for success.
WHAT I KNOW
• No holding back... it’s for my staff
• My goals
• Massive brain dump
• Ask “how can I apply this?”
• Looking back when...
PLAN OF ATTACK
• Define your objectives
• You’re not building for building sake
• You’re running/building a business
• Adding value
• Building for the long term
HOUSE OF CARDS
• The Adsense Adventure (multiple $3000 p/m accounts)
• Public domain selling $17 ebooks
• Mr. Hemorrhoids
• $3000 / $30 = 100 copies
• 100 copies / 5% = 2000 people
• 2000 / 10% = 20,000 break-even
SKINNING A CAT
• Plenty of ways to be successful online
• Pick one, ad value and master it
INFORMATION PRODUCTS
• High profit margin
• Find or become an expert
• Building a funnel (www.ultimatetradingsystems.org)
• Lead generator, mid-range course, high-range course, coaching
• uts, tsr, mpsg, tytp, stot, otm
ECOMMERCE
• Higher turnover, less margins
• Biggest SEO opportunities (1000 uniques a day)
• Onpage + internal linking is key (www.planet13.com.au)
SELLING SERVICES
• Selling time for dollars - sell them high
• Easy opportunity - do it well
• Free report + optin + videos
• www.melbourneSEOservices.com + www.thedentists.com.au
THE NEVER FAIL SYSTEM
• Pick a niche
• Build a list
• Ask what they want
• Market an affiliate product
• Create your own better product
CREATE THE MACHINE
• Is the money in the backend?
• Automate your backend
• Know the value of a client
• Know your cost to acquire a client
• Focus on lead generation
DAVE’S HOT TIPS
• Competition is good - e.g. the stock market
• High ticket is just as easy to sell as low ticket, sometimes easier
• No niche? Don’t start with “internet marketing” niche - I moved to local business
FOCUS, FOCUS, FOCUS
• ABC ABC ABC
• AAA BBB CCC
• I’ve been guilty of this one
JUST PICK ONE
• Information products
• Ecommerce
• Selling Services
• Your secret system
80/20 RULE
• Quit looking for the holy grail, build something of value
• Know your business model’s numbers
• Work on your best ideas
• Focus is the secret to success
QUESTIONS
