Pontdamis 15052012-bert celis

© Innovatiecentrum Limburg vzw

Bert CelisInnovation Management Consultant

Innovatiecentrum [email protected]

Pont d’Amis15.05.2012


Personalia

• Technische en economische achtergrond• 10 jaar Philips in diverse functies.• Bijna 5 jaar Innovatieadviseur bij Innovatiecentrum Limburg


Innovatiecentrum in alle provincies ...

“There is nothing more expensive than missed opportunities.”

INNOVATIECENTRUM LIMBURG Kempische steenweg 305 (RCH2)3500 HasseltTel: 011 29 20 96


Innovatiecentrum Limburg

Opdracht De innovatiekracht van de Limburgse bedrijven vergroten

• Hoe?• Sensibilisering en Informatie• Netwerking• Begeleiding• Advisering

• Wat?• Confidentiële, onafhankelijke en kosteloze dienstverlening

• Team• 5 innovatieadviseurs met relevante ervaring uit bedrijfswereld

• Ondersteuning• Gedragen door beroepsorganisaties en werkgeversfederaties• Initiatief van het IWT, in samenwerking met Vlaamse Overheid

m.b.t. Innovatie


Innovatiecentrum Limburg:Diensten en producten (1)

1. Innovatieaudit: verbeter uw innovatieslagkracht

2. Ideeëngeneratie, brainstormsessies

4. Seminaries: Innovatieschool, ontbijtsessies,...

3. Business Modelling

http://www.gpsvoorondernemingen.be/fotos/slides/DSC_4701.html

http://www.gpsvoorondernemingen.be/fotos/slides/DSC_4701.html


Innovatiecentrum Limburg:Diensten en producten (2)

5. Partnermatching 6. IP advies

7. Advies m.b.t financiering:subsidies en fiscale maatregelen

8. Begeleiding bij aanvraag subsidies


Innovatiecentrum Limburg vzw

LRM LSA Delta+ Metes Visys

P & V Elektrotechniek Veiling Haspengouw

( )

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4 Misunderstandings about innovation

1)INNOVATION IS ABOUT NEW PRODUCTS

2) INNOVATION IS ABOUT PRODUCTS

3) INNOVATION IS SMTH YOU BETTER DO YOURSELF

4) EVERYONE IS DOING INNOVATION


Is this Innovation?


What is Innovation?


INNOVATION = K3

KENNIS KUNDE KASSA

© studio 100

KNOWLEDGE SKILLS CASH


“Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.“

-Nolan Bushnell (Atari)


Types of Innovation:Product- and Procesinnovation


Types of Innovation: Business model innovation

Auto Toys Club


Types of Innovation: Business model innovation


Types of Innovation: Innovation by design and experience


Innovation does not always have to be RADICAL…

… Innovation can be INCREMENTAL

– Incremental = regular & small changes…– Consumer Behaviour is not getting disturbed.– Example: new design, new options, face-lift cars, new

colors, etc.

http://images.google.co.uk/imgres?imgurl=http://www.leasetrader.nl/resources/uploads/img/vw_golf_r32.jpg&imgrefurl=http://www.waarmaarraar.nl/pages/re/23241/Snelheidsbeperking_op_Venetiaanse_kanalen.html&usg=__9zS-Kp8T9O2osdrTIZmL9AwcWaA=&h=480&w=640&sz=42&hl=en&start=8&um=1&tbnid=SVv_J0NyUjWmOM:&tbnh=103&tbnw=137&prev=/images?q=golf&um=1&hl=en&sa=N

http://images.google.co.uk/imgres?imgurl=http://www.wiecherswonen.nl/img/web/artikel/DesignOnStockHopperBank%20(Custom).jpg&imgrefurl=http://www.wiecherswonen.nl/collectie/artikel/114/Design_On_Stock_Hopper.html&usg=__yt3m3Dhi1Tq44g03APcwkrORS6o=&h=448&w=600&sz=13&hl=en&start=8&um=1&tbnid=RZ9eAps__Gx9zM:&tbnh=101&tbnw=135&prev=/images?q=design&um=1&hl=en&sa=N

http://images.google.co.uk/imgres?imgurl=http://www.ibranding.nl/templates/diensten-design-content/images/bg-brand-design/corporate-design.jpg&imgrefurl=http://www.ibranding.nl/brand-design/corporate-design.html&usg=__m4ImbuLvQAm6XLjZTuDcowbITlk=&h=1023&w=1024&sz=207&hl=en&start=10&um=1&tbnid=-Dvci_-gWAGCEM:&tbnh=150&tbnw=150&prev=/images?q=design&um=1&hl=en&sa=N


Necessity to innovate


How to start with innovation ?Some practical tips

• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovation Strategy• Company culture• Look for cooperations and partners


‘Out-of-the-Box’ thinking



Logical thinking (98%)

Creative thinking (2%)

When you always do what you’ve always done

you will always get what you have always got !!

(Einstein)

• Observing• Associative thinking• Power of imagination• Suspended judgement• Think in alternatives


Uitstel van oordeel

Film

http://www.youtube.com/watch?v=LRdebJrwn2s




Observing

http://www.youtube.com/watch?v=47LCLoidJh4





• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovationstrategy• Company culture• Look for cooperations and partners


© Copyright Innovatiecentrum 2009 - All rights reserved

Introductie

Zoom in op uw klant en spot kansen voor nieuwe diensten

Does your customer want what you offer ?

Foto: http://www.copyblogger.com/copywriting-offers/

26

“80% of the companies believe that they provide a superior proposition. Only 8% of the customers agree.”

[Bain & Company, Closing the delivery gap, 2005]


© Copyright Innovatiecentrum 2009 - All rights reservedFoto: http://www.copyblogger.com/copywriting-offers/

27

“Customers often value how they interact with their suppliers as much as or more than what they actually buy.”

[Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002]


Market Focus


Early growth of high tech start-ups and experience of founding teams



• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovation strategy• Company culture• Look for cooperations and partners


Strategy ?


Strategy = yellow brick slide to success

http://www.youtube.com/watch?v=EdlBnJYz6bY




Blue Ocean Strategy

© Chan Kim en Renée Mauborgne


Example of strategy Canvas: video gaming

http://www.consoleshop.be/product-gallery/30639/0


Message

Be UNIQUE



• Out-of-the-box thinking• Importance of MARKET FOCUS• Innovationstrategy• Company culture• Look for cooperations and partners


Innovatie is …

Who will bringinnovation?

The Chief?

R&D?

The freak?

Creative ones?


EVERYONE !!!

Creativity of the Team !


HR and Company Culture

Example of SERENDIPITY


Tips & Tricks

• Feedback naar werknemers

• Belastingsvrije Innovatiepremie

• “Fungehalte”

• Bluebulb (ideeën bijhouden)

• RISICO nemen => toelaten en belonenFalen NIET afstraffen => leermoment!

“Promoot kwetsbaarheid”


Hoe begin je aan Innovatie?Enkele praktische tips

• Out-of-the-box denken• Belang van marktgerichtheid• Innovatiestrategie• Bedrijfscultuur• Zoek naar samenwerkingsverbanden


Innovative Coöperations

Verhaaltjes vertellen 2.0 van Nokia & Sesamstraat

Senseo (Sara Lee & Philips)

Klimaatplafonds - Rofix en Jansen Finishings

RTLS Forklifts - Logis (Opglabbeek) & Essensium (Leuven):


I wish you lots of Inspiration and

Innovation


Afsluiter


BOODSCHAP

EXPERIMENTEER !

WEESEARLY ADOPTER !


Questions?