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How Do You Think About Money?

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Inspiration From Information

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New Way of Thinking

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traction v. friction

3x overvalue of your own product

-3x value of your product v. installed base

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The Right Thing

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Forces on your Business Model

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Basic Business Model

Start with the value you offer your customers

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Quadrants Rule to Assess Many Options

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Consider Your Big Picture for Ideas

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Distractions - Competitors - Partners - Customers

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Evolution of Online Advertising

• 1996 - Web Sites• 1998 - Display• 2000 - Search• 2002 - Contextual• 2004 - Exchanges• 2005 - Lead Gen• 2006 - Behavioral• 2008 - Social …?

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Crowd Sourcing With Revenue $haring

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What does Lego make?

Little plastic bricks, right?

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The lesson:

• Lego found smart people outside their organization who would do their work for free

• Lego encouraged and incentivized the best of those people, bringing them inside

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Remote access app support marketplace

www.HelpGuest.com

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Inspiration From Information

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Thank You!

Find This atEatmedia.com

David Cutler

Taller One

Oasis

Jim Dowd

Smarter One

HelpGuest