Embed Size (px)
DESCRIPTION
PleaseCycle has a product which makes people healthier, happier, more sustainable, and generates profit at the same time. We combine digital technology and "gamification" to create behaviour change software which gets more people running, walking and cycling - a proven way of reducing absenteeism, increasing productivity and saving carbon. www.pleasecycle.com
Citation preview
Investor Deck - Q1 2014
© Please Cycle Ltd 2014
OVERVIEW
We get more people cycling, running and walking more often - creating happier, healthier, more sustainable organisations.
2
CLIENTS PRESS AWARDS
3
4
Founded Oct, 2010
Launched V1 Nov, 2011
When?
AchievementsRevenue generating
Broken-even / Profitable
Bluechip founding clients
Misc.100% owned / funded to-date
EIS eligible
Seeking: £345k
Raising to accelerate growth
B2C Partnership with Halfords
75% of 2013 rev in 3 months
5
“Active travel vastly improves the health and wellbeing of the workforce, including mental engagement. It supports recruitment and retention, enables employers to make savings on national insurance, reduces on-site car parking pressures and carbon footprint."
HR Magazine
What are the barriers to active travel?
Corporates / Municipals: - Lack of time / finance - Unaware of benefits - Huge internal undertaking
Why cycle / run / walk?
People (health). Profits (productivity). Planet (sustainability).
Employees / Residents: - No incentive / reward - Myths / fears - Unaware of benefits
6
THE SOLUTION - B2B SaaS
ONLINE HUB
An online, client-branded portal containing everything needed to begin or bolster an active / sustainable travel initiative. - Educational content, route planning, weather, top-tips etc.
REWARDS & PRIZES
A network of rewards and incentives for healthy travel.- akin to an “Air Miles” or “Nectar Points” for active lifestyles.
MOBILE APP
Anti-cheat GPS app to log trips on the move. - Android and iOS support (completely free to the user).
7
Online Hub - (Leeds METRO example)
Client branded and with bespoke content, it’s a one-stop-shop for active travel.
Top-tipsfrom experts.
Monthly
competitions
for prizes.
Earn rewards
and discounts.
Log tripsonline or
using ourmobile app.
Track stats:
calories,
distance,
carbon etc.
Plan safe
routes.
Compete
against friends
or colleagues.
8
Mobile App - (Android and iOS)
Free app for users to use whilst on their journeys which tracks their efforts via GPS.
Select your
type of travel.
Extremely easy &
intuitive to use.
Track distance
& time on-the-go.
Built-in algorithms to
detect cheating.
Share your trips
to Facebook
and Twitter.
Automatically
synchs with your
online profile /
data.
9
OUR MARKET - GROWING TRENDS
GAMIFICATION The market for enterprise gamification solutions grew in 2012 by 38% and is projected
to be worth $2.8bn in 2016 and $5.5 billion in 2018, compared to $421 million today.
More than 30% of employers intend to adopt a health-focused gamified strategy in
the next year - with organisational engagement shown to increase up to 48%.
EMPLOYEE ENGAGEMENT
PleaseCycle falls into the global markets of: employee benefits ($20bn pa, Generali);
specifically employee engagement ($1.5bn pa, Deloitte); and CSR (growing at 9.8%
pa to $2.9bn by 2016, IBIS World).
HEALTH & WELLBEING Global Industry Analysts, Inc. forecast the global cycling market to exceed $77.7
billion by the year 2015. Wearable fitness and personal health devices will be a
$5 billion market by 2016 (Gartner).
10
Revenue Streams
1) Annual SaaS License ~£12.5k average fee
3) Brands & Sponsors CPC / CPA / CPE
2) Partnerships e.g. Halfords B2C (£25k/year)
5) International Expanding outside UK in 2014
Yet to monetise…
4) “Big Data” Travel insights for city planners
“PleaseCycle aligns perfectly with Aegis' strategy to reduce the carbon-footprint of our global umbrella and engage the workforce around health & wellbeing. We're extending the service from London to office worldwide after hugely positive results and staff feedback.”
Frank Kirkhaar, Global CSR Manager, Aegis Dentsu
11
Crispin Moller
Account Manager
Ry Morgan
Co-Founder / CEO
Ronan Carter
Director / COO
Tony Nercessian
Sales Director
Greg Drach
Product / Biz Dev
1st Class MA Management, University of St Andrews (2010);
award-winning young entrepreneur with a background in tech
/ digital / media / gamification.
Account and operations manager with 13 years experience.
During his tenure at several Blue Chip and start-up companies
he has managed the operations for multi-$m accounts.
Former EMEA Sales Director for global rowing machine brand.
Built their B2B operations from scratch - expanding into almost
every top UK gym and beyond before joining PleaseCycle.
Crispin has 5 years of client and account management
experience from the B2B gaming sector. Prior to PleaseCycle
he was an Account Manager for Fantasy League (B2B SaaS).
Greg’s skills and expertise range from product development,
to process management, through to doing business overseas.
Previously built and grew print company whilst at university.
12
THE FINANCES - (WITH investment)£‘000s
Y/E OCTFY’12 FY ‘13 FY ‘14f FY ‘15f FY ‘16f FY ‘17f
REVENUE 25 178 555 1,317 1,958 2,438
NET (10) 6 (289) 222 677 1,104
FUNDING 345
FUNDING SOUGHT: £345k raise to accelerate organic-growth, affording severalnew hires; intense product development and international expansion.
Major spend: CTO, International Sales Director, Brand Partner Liaison.
OPPORTUNITY: Growing markets (globally) with first-mover advantage present. Funding allows for land-grab push to galvanise domestic positionwhilst expanding to other territories (7 key markets identified).
EXIT TIMETABLE: The gamification, CSR / benefits and digital fitness markets are extremely active right now - e.g. Recyclebank, KEAS, Kiip, Asperity,Strava, OneTrueFan etc. We aim to exit via trade sale in 2-4 years.
WHY PLEASECYCLE?
13
SUMMARYWe provide a stakeholder-engagement, CSR, and Health & Wellbeing tool rolled into one.
Award-winning - team, tech and proposition.
Booming trends - health, gamification, digital, discounts.
Growth potential - readily scalable global product.
Profitable - looking for growth, not proof of concept.
£345k seed round - tech & staff resource for accelerated growth.
Experience - int. software expansion / B2B SaaS / corporate network.
WE ARE LOOKING FOR...
14
CONTACT
7a Hanson Street London, W1W 6TE t: +44 (0)20 7631 2090
Ry Morgan
m: +44 (0)7514 686 314
Ronan Carter
m: +44 (0)7528 535 835 [email protected] www.pleasecycle.com Social: @PleaseCycle
“PleaseCycle - Air Miles for cyclists.”
Wired Magazine
