Pizza Friday 191

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THE NEWS

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Wall Street Journal*&%@#! and Other Ads Trends for 2012Madison Avenue's New-Year Predictions Include Racier Content, Mobile a Go-Go, Apps Galore, Facebook Fatigue and More

Thanks to technology, what's old is new again. At least that's what advertising

executives predict for 2012.

Television and magazines ads have been pronounced dead more than once on

Madison Avenue, of course. But technology breathed new life into those mediums

last year, with YouTube extending viewership for TV ads and the iPad making print

ads sexy again.

Technology is expected to continue to invade and rejigger every aspect of advertising

in the new year, according to ad executives.

"In 2012, advertising will be more than ever the intersection of technology and

storytelling," says Christian Haas, executive creative director at Goodby Silverstein &

Partners, a unit of Omnicom Group Inc.

http://online.wsj.com/article/SB10001424052970203899504577129021841047502.html




All you have to be is beloved, or at least respected, for how you conduct yourself as well as what you sell. That truth was documented by Rajendra S. Sisodia, David B. Wolfe and Jagdish N. Sheth in their 2007 book "Firms of Endearment," a study of what they call "stakeholder-relationship management."

They selected 30 companies that they deemed driven by purpose rather than by slavish devotion to quarterly earnings. Less paradoxically than it would appear, in the authors' view, these businesses built value for shareholders by not obsessing about them. The companies included Honda, Trader Joe's, The Container Store, Southwest Airlines, Wegman's Food Markets, Commerce Bank, Best Buy, BMW, CarMax and eBay.

Lo and behold, over a period of 10 years, the Firms of Endearment wildly outperformed the rest of the corporate universe and continue to do so. We updated the FOE data to reflect the 15 years between 1996 and 2011. In that span, during which the benchmark S&P average was 157%, FOE companies grew an average 1,646%. During the past three economically disastrous years, the S&P rose 3.3% on an annualized basis. The FOE index was up 21.06%.

http://adage.com/directory/honda-motor-co/245


Andersson argued that the choice was made because it simplified the process of the photoshoot and also that customers can focus on the clothes rather than the models. He explained, “The result is strange to look at, but the message is clear: buy our clothes, not our models.”


AdWeek: Auto Dollars Drive NBC Super Bowl SelloutNetwork fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the

NFL postseason, there's nothing inherently surprising about NBC selling out its available Super Bowl

inventory well before the opening kickoff. What's unusual this time around is that the network looks

to have outpaced Fox's record automotive haul of a year ago.

According to Seth Winter, svp of sales and marketing for NBC Sports, the last of the 35 minutes of

in-game ad slots for Super Bowl XLVI was sold shortly after Thanksgiving. On average, sponsors

ponied up $3.5 million per 30-second spot, although at least one late entry paid as much as $4

million.

This year's game is scheduled to take place in Indianapolis on Sunday, Feb. 5.

Even before the 2011-12 National Football League season kicked off on Sept. 8, NBC was down to a

mere handful of units. The average spot cost represents an increase of 17 percent from the $3

million price Fox commanded for its Super Bowl XLV broadcast. Moreover, NBC's pricing represents

a 57 percent hike from 2002 when Fox sold units in the Pats-St. Louis Rams nail-biter for some $2.2

million a pop


To Promote Brisk Tea, Pepsi Enlists Yoda

PepsiCo is piggybacking on the release next month of Lucasfilm's "Star Wars:

Episode I - The Phantom Menace 3D" to promote its Brisk iced tea and juice

drinks.

This week, the company is introducing new product packaging and a new

mobile game app - featuring Yoda and Darth Maul, characters from the film,

originally released in 1999 - created for Brisk's target market, young adults,

particularly males, ages 18 to 29. The initiatives will be the focus of the largest

multimedia advertising and marketing campaign that PepsiCo has ever waged

for Brisk.

PepsiCo has bottled and marketed Brisk, a Lipton ready-to-drink tea brand,

through a joint venture with Unilever, owner of Lipton, since 1991. It has also

worked with Lucasfilm to promote the "Star Wars" franchise since 1997.

The new campaign is the brainchild of Mekanism, the San Francisco-based

agency PepsiCo hired in 2010 that revived Brisk's clay-animated commercials

from the mid-1990s. The original spots parodied figures like Frank Sinatra and

Babe Ruth, while the new Mekanism Brisk ads have featured Eminem - in a

Super Bowl XLV commercial - as well as Danny Trejo and Ozzy Osbourne.

http://www.facebook.com/brisk




http://www.youtube.com/playlist?list=PL27D1C31944A46E15

MIKE’STOP 5




CREATIVEPRINT

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OUT-OF-HOME


Domino's has unveiled Augmented Reality billboards in the UK that allow you to order straight from the billboard with your mobile. Consumers can scan the posters, placed over 6,000 sites and communicating a special '555' deal, with their smartphone, download a mobile ordering app and become a Facebook fan, all while standing at the bus-stop or walking down the street. The company worked with AR specialists Blippar to develop the technology.


SOCIALMEDIA

numantra.com214.635.2300Link: numantra.com214.635.2300http://www.facebook.com/fiveguys?sk=app_208551742553208

http://www.facebook.com/fiveguys?sk=app_208551742553208

http://www.facebook.com/fiveguys?sk=app_208551742553208


http://www.facebook.com/bullritos?sk=app_232116806849142




Nestle-owned dessert brand Skinny Cow has

made it easier to share your New Year's

Resolutions with all and sundry with an

interactive 'Resolution Wall', on its Facebook

page. Developed by Smith Brothers, the app

allows fans to post one resolution per day,

choosing their own font and theme for their

post. As well as shareing their personal

resolution, they can explore, sort, and 'like'

other resolutions submitted by fellow fans.

Skinny Cow will also award a special offer to

the first 15,000 people who post to the wall.


Burberry is now officially the

brand with the greatest number of

Facebook fans, at 10 million. To

celebrate, chief creative officer

Christopher Bailey personally

thanks fans on this video released

on its Facebook page, alongside

a new YouTube campaign

featuring actor Eddie Redmayne

and model Cara Delevigne.

The fashion brand has

wholeheartedly embraced digital

with initiiatves such as live-

streaming fashion shows and its

Retail Theater iPad shopping

event.

http://www.facebook.com/burberry




ONLINEVIDEO


http://www.youtube.com/watch?v=ocbxS5aWUSo

Where does your bag go after it leaves you and goes into the mysterious hinterland behind check-in? This online film for Delta by Wieden + Kennedy New York sets out to show us. Delta's Fly Delta app, developed by AKQA and launched last year, now has a feature allowing customers to track their baggage. iPhone users can scan the bar code on their baggage receipt to track their bags. To highlight the feature, W+K strapped six cameras to a bag travelling from Atlanta to New York, and let it film the places we never see.



http://www.delta.com/traveling_checkin/travel_tips/mobile/index.jsp


INNOVATION


http://www.youtube.com/watch?v=GIabef4xXog




VIRALVIDEO


http://adage.com/article/viral-video-charts/viral-video-chart-australian-gay-marriage-vid-impacts-globe/231438/




INSIGHTS INTO HUMAN

BEHAVIOR












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Pizza Friday 191