life is your game

Nicolas Berg

nico@questli.com

+41 79 431 55 17

XING #3min DACHMobile Marketing Trends – Zurich 13th January 2013

«Gamify your brand by using crowd- sourced quizzes!»

1

2

Daily media usage

Current media usage:

• 10h per day media usage

• 1h per day mobile usage

• 1h gaming offline/online/mobile

min/day

Print TV Radio Online Mobile Others0

50100150200250

200520102015

Sources: SevenOne 2010, Gartner, Nokia and others

Gamification is the next big thing …

• … after Social Media

• 1h+ daily for gaming – mobile and online

• 50%+ on smartphones

• 50%+ will be casual

• 30%+ crowd-sourced game creation

3Sources: SevenOne 2010, Gartner, Nokia and others

Questli – brand gamification pioneer

How many rings shows our logo?

14

• Brand quests Game & brand message united

• Edutainment Fun, earn & learn

• Crowd-sourced best creators

How many rings shows our logo?

5

Brand Partner

Briefing

Top Creator

Brand Quest

Brand Campaign

Questli

6

Ask the cashier for the secret Questli code.

• Sep 11: TechCrunch Disrupt SF 2011 Audience Choice Award

• Dec 11: Invited as main stage keynote speaker at LeWeb 2011

• Q1 - 12: Market experience in Silicon Valley and Zurich

• Q4 - 12: Acquired 10 Swiss top brands for Questli campaign

• Sep 12: Launched Questli 2.0, iOS & Web

• 11 / 12: Closed seed A, B & C round with top investors

Achievements

7

Nicolas BergCEOM.Sc. Business Adm.

Stefan SteinerCOOB.Sc. Management & Law

Mario GötzMarketing ManagerB.Sc. Multimedia Production

Team in Zurich and Novosibirsk

Business Team Zurich Developer Team Russia

Founder: Danil KoziatnikovPM: Yuliya Rubtsova – Design: Alex LapiniPhone: Sergey Saytsev – Web: Vitalij TanakovMobile Web: Roman SalnikovBack End: Alexey Ponomarev

8

Olga Steidl-GachkoMember of the BoardCEO Talkbits, Ex Yandex

Mike SchwedeMember of the BoardFounder Orange 8, cooala

Questli AG, Pfingstweidstrasse 60, 8005 Zürich Nicolas Berg <nico@questli.com> + 41 79 431 55 17

Be a pioneer – think Questli

9

... go mobile & gamify your brand riskfree

Since ad budgets shall follow user attention...

• Brand

• Journalist

• Startup‘er

• Investor

... tell the ultimate gamification story

... don‘t miss the megatrend & co-invest

... be a pioneer & apply to join Questli

9

Q & A

1010

Product Market Tech Implement Finance

Brand quest Gamification 3 Platforms Team Forecast

How it works Media usage Marketing Funding

Risk-free User Stats Reach partner Bus Model 2

3 Steps Other partners

Pricing

11

How Questli works

Players Creators

Crowdsourcing

Play

Rate

Share

Research

Create

Share